We have a lot of questions about the future of advertising agencies. If you have some questions too, help us seek the answers by voting for us here - http://panelpicker.sxsw.com/ideas/view/7665

1. Agency
lunches are
going to cost
more.

2. Long long ago in an agency not so far
away...

3. There were just two folks
Art Director Copywriter

4. They made ads...fun ads - for newspapers,
magazines, radio and TV. Fun times!!!!
Check
my cool
layout bro!
Art Director Copywriter

5. Then someone was like....
Um...guys,
we should, like,
listen to what people
really want before
selling.

6. Then the big guy was like....
Hire all them
planning folks

7. The planner came along...
Hey guys!
Yeah, She’s
I’m the voice of
whatever! pretty! :D
the consumer.
Account
Planner

8. Over time, they learned to work together
Sure! Bro, you
know you and I
Go team!!! are the “real” team
right?

9. Then another day, someone said
Have you guys
heard of this new
thing called the
Internet?

10. Then the big guy was like....
Hire all them
website folks

11. So came the interactive folks.
Yeah....about
that. Y go do
ou Yeah....we’ll call
Hey guys! your binary thing you when we’re
I have some in that room. done here.
cool ideas
HTML Gal

12. The story continued...and more people
joined
Flash Guy
App Guy

13. Then the big guy was like....
Heck, just hire
‘em all.

14. Then at one point, no one had a clue.
There’s an app
for that!
It’s our idea
dammit
I hate you guys!
What’s the
Can we get some strategy? NO!
integration here???? That’s an
objective!

15. Then someone else said...
Um...guys,
people are talking
shit about your ads
and your brands.

16. Then the big guy was like....
Aw...hell!

17. And then they hired this new guy.
Social
Media
Strategist
I wear a top hat
because I think I know
more than you guys.

18. Then some blogger somewhere says....
Everything else is old FYI:
bro! It’s all digital. Despite the
hair, this is not
a sketch of
Faris Y akob
(who btw is
THE BIG IDEA IS awesome!)
KING!!! All else is
secondary!
Collaboration, man!
That’s all!

19. Then everyone was even more confused.
What in the world is
“digital copy”?
I’m still rocking the
top hat!
Dude, I’m an Art Director.
WTF do I do on your twitter
campaign?
My
audience
doesn’t have
smartphones, but
making apps
feels good!

20. Then the big guy was like....
Dammit! The agency
team lunch bill is
HUGE!!!! Fire half
those folks.

21. What Next???

22. Getting teams to work is hard enough.
And it’s becoming tougher everyday as we
add new dimensions to what it means to
communicate a brand experience.

23. It’s easier to blog about new agency models than actually
get down to it and change things.
Is the Art Director + Copywriter combo dead? Can too
many people on the team cause sheer chaos? If you have
multiple "creatives" collaborating - what holds them
together? Are we expecting one person to do (too) many
things? Will hiring new talent actually solve my agency's
problems?
It’s our idea
dammit

24. Until real change happens,
collaboration lives only in stock
photography.
[seriously! look at this image! can you feel it?]

25. Hi!

26. @GautamRamdurai
Hi!
We’re students of the
VCU Brandcenter and
we think about this stuff
a lot. So we decided to
get some answers....
@RachelMercer

27. We found THREE awesome people
Rick Webb,
Edward Boches, Ben Malbon,
Owner, The Barbarian
CCO at Mullen. Executive Director of
Group.
Innovation.
He’s a changemaker and
Rick is awesome at
the perfect bridge In the past few years BBH
multiple levels - he’s
between “traditional” and Labs, run by Ben Malbon
solved the whole "how do
“digital”. He epitomizes and Mel Exon, has
we make money on the
that you don’t have to be become the go to
web" problem and that
in your 20s to crack the resource for anyone
whole "what is the future of
digital code. curious about the future of
advertising" problem.
advertising. His vision for
the industry parallels his
extraordinary intelligence.

28. And we hope to ask them some such tough
questions...
Provided we get to...at the SxSW Interactive
Festival.
Hey guys! I have
some questions

29. So, if you think this will be a valuable discussion, please
vote for our panel here:
http://panelpicker.sxsw.com/ideas/view/7665

30. Thanks I’m still rocking the
top hat!