For more information on upcoming workshops please visit www.gateway-media.co.uk

2. Yvette Elkana – Managing Director

4. Introduction Who we are and what we do A cutting edge creative digital design agency offering a friendly, flexible partnership An impressive track record of intelligent and engaging solutions for a wide range of satisfied clients Industry leading quality and value for money with award winning designers A social enterprise supporting City Gateway

5. Some of our clients Construction Legal Broadcast Public Authorities 3rd Sector Training

6. What is digital media?

7. Is it New or Widely Used by Organisations?

8. Divine Chocolate example

9. Divine Chocolate Example Fully integrated digital media campaign Use of video, newsletters, polls, blog YouTube channel Twitter channel Well ranked on Google (6th result when you search for “chocolate”)

10. Online presence

11. How effective is your website? Does it reflect your brand identity? Does it engage your audiences? Easy to update? Linked in with digital marketing – social media, email campaigns? Well ranked on search engines?

12. A company blog? Gives you chance to show the more informal personality of your organisation Cheap to set up and maintain, using open source software – WordPress, Blogger Easy to update Allows people to follow what you’re up to and engage with you Helps search engine rankings

13. Content management system Allows you to update your site whenever you like, change/add new pages and content What You See Is What You Get (WYSIWYG) editor, anyone can use Can build bespoke systems or use open source platforms, depending on your needs Whole site can be built to interact with other software – CRM, ecommerce, blog

14. Content management systems

15. Content management system

16. Content management system

17. Content management system Content Access Module allows you to specify what user roles can do on a page by page basis. Easy creation of forms

18. Content management system

19. CMS Example Content management system

20. Content management system What can you do to get it right first time? Ask us for a website scoping document to see what you should be thinking about Ensure that all the main users are considered Start small with room to expand Have fun with it

21. CRM

22. CRM Client Relationship Management Start ups struggle with setting up effective processes CRM puts the client at the centre of these processes and gives your organisation a 360 degree view of their many relationships with your company. CRM assists, tracks and reports on efforts

23. CRM Sales (workforce & online so includes e-commerce)User Accounts for Clients show who is doing what and when marketing (email, new promotions, research, etc.) support (more technical support, FAQ’s, product specs, online chat with experts, etc.) service (after sales relationship , newsletter updates, etc.)

24. CRM How to get CRM right first time Digital strategy is based on looking at traditional marketing strategy and applying the digital approaches (e.g. I have a sales team and a sales process but I can improve it all with the CRM technology). It’s a flexible tool that can be shaped around your business to improve processes quickly.

25. CRM Sales Tracking from Lead to Business Won

26. CRM - Reporting Sales Pipeline Breakdowns

27. CRM – Sales Campaigns

28. CRM – Sales Campaigns Bulk Emails

29. CRM – Sales Campaigns

30. CRM – Sales Campaigns

31. Promotional Strategies

32. Promotional strategies

33. 1. Email marketing Now used in higher volumes than direct mail Impressive potential return on investment: US Direct Marketing Association estimates $48.56 for every dollar spent What makes a good email marketing campaign? 42% of email companies say targeting, 33% say offers, 25% say creative

34. 1. Email marketing

35. Email marketing - newsletters Keep your contacts up to date with your news, offers and latest work HTML branded emails with imagery and links to your website Use CRM software to send emails in bulk and then track results Include signup form on website to build up your following

36. Email marketing – business development Segmented contact data in CRM allows you to target specific audience groups Create 12 month campaign calendar emailing each audience every 2 months Promote new case studies, product offerings to that sector etc Tailor email to specific sector, sending them only relevant content

37. Email marketing GM newsletters 3,500 sent each month 18% Opened Of opened 30% click through rate Latest Sales campaign – Construction 175 sent, 29 viewed, 22 click through, 5 opted out, 6 leads

38. 2. Social Media “Word cloud” showing some key elements of social media www.wordle.com

39. Social Media - What is it? A global online conversation A marriage of content and community Building your business through grassroots networks Building a community around a conversation Power to the people - Putting the consumer in control of content and broadcasting

40. Social Media Tools Blogging RSS Feeds Social Networks (egFacebook, Bebo, Myspace) Podcasting/vodcasting Wikis Social Bookmarking (eg Delicious, Digg) Photo/video-sharing (egFlickr, YouTube) Virtual worlds (eg Second Life) Forums/message boards/groups

41. Blogging

42. Micro Blogging (Twitter)

43. Gateway Media Twitter New contacts, promotion, show your personality!

44. Social networks Bebo Facebook

45. Photo/video sharing YouTube Flickr

46. Social Media Statistics Over 10 million Facebook users in the UK UK social network membership predicted to rise to 27 million by 2012 184 million bloggers worldwide 215 million people downloading podcasts 184 million people uploading videos 36% of online users think more positively about companies who run their own blog successful viral films seen by hundreds of millions of viewers (Star Wars Kid = 900 million views)

47. Social Media Statistics Top 15 most viewed sites in the UK, 15th April 2009 – 6 out of 15 are social media sites

48. 3. Pay per click PAID search results ORGANIC or NATURAL search results

49. Pay per click Organic search can take a long time to get right Paid search gets you straight to the top of the search results Flexible budgets – can start a trial campaign in 5mins with a £1.00 budget Low set up costs and maintenance – initial consultancy to set campaign up then you can run it yourself Fully trackable so you can calculate ROI

50. Summary Who are you talking to?

51. Where are you talking to them?

52. How are you talking to them?

53. What are you saying? Business Speak This is my journey Or Both Are you telling a story?

54. Media Matrix This media matrix will help to focus the strategic objectives and tactical activities of your digital media campaign.

55. Q&A How can digital help you?