16. Introducing the Digital Barometer Survey 196 respondents from EMEA life sciences companies completed the online survey between Feb – Mar 2011 Industry spread Pharma, biotech, generics companies, medical devices Functional spread Marketing, medical, sales, digital, IT, CRM, other Geographic spread Across EMEA Local vs international spread Global, regional/EMEA, local September 15, 2011 Across Health digital Survey EMEA 2011 16
17. How would you rank your company versus your competitors in using digital marketing? 15/09/2011 presentation title 17 Ahead The same Behind No opinion Ahead (16%) The same (34%) Behind (43%) No opinion (7%)
18. 7% of the Marketing budget is spent on digital (2010) – is this? 15/09/2011 presentation title 18 Too Low Too High About right A stupid question
19. Where is this 7% share of the money going? presentation title 19
22. What is the most significant barrier to digital in your organisation? 15/09/2011 presentation title 22 No headcount to support digital Customers are not ready Pharmacovigilance concerns No clear (e) business strategy Healthcare compliance concerns No budget Regulatory & legal issues Return on investment questions No senior management support Not enough internal knowledge
23. The reported barriers to digital 1) Regulatory and Legal issues 2) No clear (e)business strategy 3) Return on investment questions 4) Not enough internal knowledge 5) Healthcare compliance issues 6) No headcount to support digital 7) Pharmacovigilance concerns 8) No budget 9) No senior management support 10) Customers are not ready presentation title 23
24. The reported barriers to digital 1) Regulatory and Legal issues 2) No clear (e)business strategy 3) Return on investment questions 4) Not enough internal knowledge 5) Healthcare compliance issues 6) No headcount to support digital 7) Pharmacovigilance concerns 8) No budget 9) No senior management support 10) Customers are not ready presentation title 24
25. Are you satisfied with your current digital activities? 15/09/2011 presentation title 25 NO YES
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27. A case example 15/09/2011 Our unique strenghts Infographic 27