Presentation at the Asia Conference in 2010.

1. DEPARTMENT FOR
FAMILIES & COMMUNITIES
Transforming the
Business with
Location Intelligence
Presented by:
Gary Maguire
Manager, Business & Location Intelligence

2. A fundamental role of Government is for the common
good and to provide help of some kind to those who
can not help themselves.
If Location Intelligence is an all pervasive enabler that
streamlining the delivery of services and provides
evidence for policy decisions, why don’t more frontline
staff have this?

3. UNDERSTANDING THE
BUSINSESS DRIVERS FOR
ENABLEMENT

4. DFC Strategic Objective
Families SA Department for Families & Communities Ageing
Families are supported ‘a better life for South Australians’
Reform Home and
and strengthened
Community Care
Children remain safely Housing SA arrangements
with their families
Improve affordability and
sustainable housing
Accelerate urban and
community renewal Community
Housing Families Disabilities Ageing and
Improved Aboriginal
Partners
housing outcomes
Community Access to high Disability SA
need housing
& Partners Choices aligned to
Solid relationship with individual needs
communities Organisational Capacity Better housing outcomes
Improved family in the community
resilience

5. DRIVERS FOR BUSINESS
Attracting and
Retaining
Caring for Building
our People Trust in our People
People
Empowering Engaging Our
Organisation People to
our Strong
People in
Governance
Effective
Perform ValueChange
Driven
Partnerships Recognition
Business Operation
of our People
Capability
Integrated Connected
Service Offer Customer
Interaction
Case Management System
and
Integrated Service Model Operation

6. CONNECTING THE BUSINESS
Targets
Line of sight
Strategy South Australian
Strategic Plan
Operational Executive
Responsibility
(External)
Operational Service Delivery
• Chief Executives
(Internal)
Office
• Organisational
Business • Domiciliary Care SA Development
Technology • Disability SA
• Families SA
Business & • Housing SA
Location
Intelligence • Strategy & Planning • Carers SA
• ICT Service Desk • Community Connect
• ICT Infrastructure • Office for Ageing
Governance
• ICT Services • Office for Volunteers
Coordination
• Systems Solutions • Office for Problem Gambling Customers
Management
• Knowledge Systems • Office for Aboriginal Housing
Analytics
• Business & Location • State Recovery Office
Publication
Intelligence

7. LOCATION INTELLIGENCE
BUSINESS FRAMEWORK
Linkage of business and location intelligence
Executing the value proposition
Awareness and understanding Performance Strategic
Management Alignment
of the Enterprise risk
Optimising the investment
Governance
Track, monitor and report Resource
Management
Value
Delivery
Risk
Management
CobiT® (Control Objectives for Information
and related Technologies)

8. LOCATION INTELLIGENCE
THE EDGE

9. LOCATION INTELLIGENCE ROLE
• Evidence and justification of decisions:
• Strategic / tactile level
• Operational / activity level
• Improved client outcomes
• Better use of limited resources
Government Sector Non-Government
• Community planning • Volunteer management
• Evidence based management • Client services
• Emergency management • Service delivery Client Density Modelling
Strategic • Land use planning • Evidence based management
• Client catchments • Grants management
• Social services
• Facility and asset management • Service delivery performance
• Communications and marketing • Communications and marketing
• Resource management • Resource management
Operational • Land use assessment • Program efficiency
• Data collection • Service delivery
• Fleet tracking & routing
• Disaster management (Recovery)
• Service delivery & Social services

10. INFORMATION INTO ACTION
Housing Families Disability Community Office for State
Health & Community
3rd Party
SA SA SA Connect the Ageing Recovery
Information
Information
Data Collection
DFC Operating Policy and Governance
Software Licensing
OCIO Policy and Governance
Business Intelligence
Desktop
Spatial Repository
Mobile
Server
Data Warehousing
Web
Environment
Business Behavior
Business Behavior
Fusion Centre
Enterprise Service
Infrastructure
Web GIS Desktop GIS / Analytics
Applications Data New
Mobile GIS Recycling Data
Internal and External
Etc…
Citizen GIS Data Delivery
Actions
Actions
Location Intelligence - Evidence based decision-making
SASP Targets / National Strategies / Legislation

11. Planning
/ Admin.
TRANSFORMATIONAL CHANGE Utilities
BUILDING ON SUCCESS
Grants
Funding Transport
Mobile Assets
Office
For the Nunga
Ageing Assets Wali
Socio
Economic Facilities Land Planning
Utilities / Admin. Tenancy
Property
Demo-
graphics
Facilities
Housing Planning /
Tenancy
Demo- SA Administration
graphics
Planning Land
/ Admin Property
State Facilities Environmental
Recovery
Transport
Demo-
graphics
Facilities
Utilities Facilities
Planning Disability
General Demo- / Admin SA
Interest graphics
Community
IQ
MapIQ
Housing Families
SA SA
Health Transport

12. APPLICATION ENABLERS
CASE STUDIES

13. GIS Portal for Urban Redevelopment
Problem: Researching, analysis and planning
future development sites.
Solution: AssetIQ to analyse land potential and
asset ownership, view development
plans, public infrastructure, transport
networks and land division details.
Benefit: Identify HousingSA land for redevelopment
through the combination of internal and
external business information via a single
gateway.
Mapping and reports produced by staff as
required.
Savings: Business Unit
20% of team operating cost (6 staff)
1 FTE per year or $95000
Organisational Efficiency
30% service delivery increase in GIS Team

14. GIS Portal for Maintenance Planning
Problem: Property and asset identification for
correcting and maintaining records in
Maintenance Works System (MWS)
Solution: EView to locate, identify dwellings, building
complexes, legal parcel descriptors and
valuation assessments.
Benefit: Visually see the complex and its associated
business information.
Identify data discrepancies between Housing
SA and Land Titling system. Resolve issues
prior to data upload in the new maintenance
system.
Savings: Business Unit
• Reduction of site visits by field staff.
• Cost saving up to $50000 or 1 FTE annually.
• 10% vehicle running cost.
• Improved data entry and quality assurance
within Mainframe systems.

15. Aboriginal Remote Communities
Problem: Ad-hoc data collection with no formal
reporting tools and unknown number of
assets and their locations
Solution: Mobile GIS application with workflow
management tools for uniformed data
collection and web GIS for reporting
Benefit: Rapid data collection including media
capture, GPS locations of assets and any
other features that add value.
Storage within supported corporate data
repositories.
Information publication through GIS web
portal for analysis and BI reporting
capabilities.
Savings: Business Unit
Coordinated information collection.
Saving $120000 in field operations (ongoing)
Organisational Income
Evidence through B&LI to Commonwealth
Gov. Grant of $320 million for new housing

16. Sharing Information & Knowledge
Problem: An application that could provide
varying levels of community and health
information to enable staff to make
better service delivery decisions, easily
and effective
Solution: MapIQ pulls together information from
various government web services and
publishes the consolidated data to the
user
Benefit: Gateways to other government business
data. Directly accessing Health SA -
Human Services Finder, Australian
Bureau of Statistic’s - QuickStats,
Transport SA – public transport and
DFC’s intranet & internet pages from the
map.
Savings: Business Unit
• BLI has reduced ad-hoc mapping by 20%
Organisational efficiency
• Improved service over the counter
• Faster response in Telephone Call Centre

17. Evidence Based Management Framework
Problem: Audit of DFC, indicated that there was
not enough evidence behind critical
corporate decisions.
Solution: Utilise GIS analytical tools to understand
the community tapestry. Identify key
sentinel indicator for “Disadvantage”,
“Need” and “Risk”.
Benefit: • DFC wide understanding of community
requirements for improved service
delivery.
• Spatial view of service gaps in the
community.
• Transparent reporting system to all
levels of government.
• Consistent measures and
benchmarking of service provision data.
• Using a variety of complex dataset
(local and enterprise wide) for scenario
analysis.
• Improved resource management and
funding distribution to non-government
sector

18. SUCCESS OF LOCATION INTELLIGENCE
• Understand business drivers
• Innovation through our knowledge
• Listen to the client
• Learn about their challenges
• They own the process
• Develop what they need
• Rapid & agile deployment “Tell me and I'll forget.
Show me and I'll remember.
Involve me and I'll understand.”
• Training and support

19. DEPARTMENT FOR
FAMILIES & COMMUNITIES
Business and Location Intelligence Group
Business Technology | DFC Chief Information Office
Thankyou Team:
Penny Baldock | Susana Valdivia | Stephen Retallack | Simo Xu