Alternative Funding for Games Developers

1. ALTERNATIVE FUNDING FOR GAMES DEVELOPERS

2. Alternative Funding For Games Developers 2
WHO ARE WE?
PollenVC is a FinTech company which is disrupting
payments in the app economy with a new data driven
lending model
We offer app and game developers access to an
ecosystem of services which enable them to accelerate
growth
We offer a new type of flexible and non-dilutive
financing for developers

3. 3
THE PROBLEM: PLATFORMS
ONLY PAY OUT REVENUE UP TO
60+ DAYS AFTER YOU’VE
EARNED IT.
LAUNCH
You’re earning money from day 1
This is your money
trapped in the payment system
Platforms release
your cash…
Alternative Funding For Games Developers

4. 4
Everyone knows the stories about a few games that
just go viral with no promotion.
For the 99.9% of all other apps launched, it’s necessary
to spend to acquire users…
Alternative Funding For Games Developers
THE REALITY IS THAT
YOU NEED TO SUPPORT
YOUR GAME WITH PAID
UA

5. 5
HOW DEVELOPERS FUND USER
ACQUISITION CAMPAIGNS
Venture Capital
Using equity financing from
yourVC is expensive and
dilutive (and they don’t like
it…)
Publisher
Are you using a publisher
because you don’t have
funding for UA? They will
take a percentage of
revenue: anything up to
50%.
Credit Cards
Can’t get credit from your
chosen ad network? They
will push you to use their
self service portals, where
you end up loading your
personal credit cards. Ouch!
Hope
Everyone knows “hope is
not a strategy.” Your
chances of catching the
zeitgeist with no investment
in paid UA look grim no
matter how cool your game
or app.
Err… Not at all…
So often, the funding gap
means that great games
and apps never see the
limelight as developers
cannot afford to promote
effectively.
Alternative Funding For Games Developers

6. Alternative Funding For Games Developers 6
WHAT DO WE DO?
Smart Financing
Funding marketing spend
Unbiased Guidance
We give app developers early access to revenues they’ve earned
from the app stores, so they can rapidly reinvest in the resources
they need to grow their business faster

7. Alternative Funding For Games Developers 7
HOW DOES IT WORK?
We use data from the central billing systems of digital market places to price risk.
Our customers are always in control of their money; from PollenVC’s customer
dashboard developers can choose whether to:
Receive the money in their bank account every 7 days – pay out rate 95% of
weekly earnings
Allocate funds to your selected ad networks e.g. Facebook – up to 100%
available – no cost to developer

8. Alternative Funding For Games Developers 8
WHY IS IT A GOOD THING?
Access cash when
you need it most
Lower your effective
CPI when your
revenues are high
No dilution or
revenue share
Increased liquidity in
the app ecosystem
%

9. Alternative Funding For Games Developers 9
LAUNCH SCALE OPTIMISE
WHEN IS IT USEFUL?

10. Alternative Funding For Games Developers 10
HOW DO DEVELOPERS BENEFIT?
Do more with your money at an earlier stage
Keep control of your business
Remove ad network credit hassles
Unbiased training to make sure you maximise your
return on UA

11. Fast growth >> More Users >> More revenue
Self-reliance
Sustainability
Improved capital efficiency for VCs
Lower credit risk
Alternative Funding For Games Developers 11
HOW DOES THE ECOSYSTEM
BENEFIT?

12. 1212
Reinvest directly
into advertising
Acquire more users
more quickly
Draw down earnings
on a daily basis
Alternative Funding For Games Developers
A NEW WAY…

13. 13
WHEN TO DOUBLE DOWN ON UA…
LAUNCH
DOWNLOADS REVENUE
Revenue/Downloads
Daily
reinvestment of
revenue into
user acquisition
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015
Alternative Funding For Games Developers

14. 14
WHEN WORLDS COLLIDE
Credit lines are
provided to
gaming companies
based on old world
credit metrics
Times have
changed. App
economy moves
faster than physical
economy.
30 days is a lifetime.
60 days is an
eternity.
Alternative Funding For Games Developers

15. 15
THE USER ACQUISITION CONUNDRUM
$2$1
Alternative Funding For Games Developers

16. 16
THE USER ACQUISITION CONUNDRUM
50c$1
Alternative Funding For Games Developers

17. 17
THE USER ACQUISITION CONUNDRUM
Unless you have worked out an ROI positive way to spend money
on paid UA, no amount of VC or external investment will get you
the result you need. Keep it in the bank…
FACT
Alternative Funding For Games Developers

18. 18
LOWER YOUR EFFECTIVE CPI
BY REINVESTING WHEN
YOU ARE RIDING HIGH…
Alternative Funding For Games Developers

19. 19
NEW GAMES FUNDING APPROACH
VC PUBLISHER
FUNDING OPTIONS
Equity Dilution
Revenue Share
OR
Alternative Funding For Games Developers

20. 20
NEW GAMES FUNDING APPROACH
VC
NEW GAMES FUNDING APPROACH
20
PUBLISHER
Equity Dilution OR
Rev Share
SELF
FUND
No Dilution, No
Rev Share
FUNDING OPTIONS
Alternative Funding For Games Developers

21. THANK YOU
ritesh@pollen.vc
@PollenVC