This document contains a guessing game about mobile app industry facts played on the Taptica website. It asks the user multiple choice questions about statistics related to app usage, revenues, downloads, and more. Each question is presented with a number representing a percentage or figure, and the user tries to guess the fact that number refers to. The document provides the correct answers after each question.

1. Facts, Figures and Anecdotes
about Mobile Apps

2. Lets play !
Taptica invites you to play a short and fun guessing game:
How does it work?
You get a number representing an industry fact.
(lets say – 27)
Now, guess what the fact is.
(in this case: The average age of poker games players?)
Got it? Great, lets play!
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3. The answer !
6%
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4. The Question
6%
How much did the cost per loyal
user decrease following the release
of iPhone 5?
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5. The Answer!
…9
Out Of
…10
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6. The question?
9 Out OF 10
How many of the top
publishers on iOS and
Google Play are game
publishers?
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7. The Answer!
…7
Out Of
…10
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8. The question?
7 Out Of 10
How many of the top
publishers on Google Play
are Japanese or Korean?
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9. The answer is:
76 %
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10. The Question
76%
What is the percentage of time spent in
apps in relation to time spent watching TV
in the USA?
100%
76%
Apps TV
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11. The answer is:
35%
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12. The Question
35%
How much more time does a US
consumer spend in apps in Dec.
2012 compared to Dec. 2011?
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13. The answer !
193%
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14. The Question
193%
What was the increase in mobile
payments on Black Friday 2012
compared to Black Friday 2011
(PayPal)?
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15. The answer is:
X3
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16. The Question
X3
How many apps were
downloaded on Christmas
Day 2012 compared to
2011?
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17. The answer is:
112%
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18. The Question
112%
What was the increase in app
downloads on Christmas Day
compared to the rest of
December 2012?
(iOS and Android)
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19. The answer is:
72 Hours
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20. The Question
72 Hours
How long did it take for the
popular app Line Pop to
gather 1.75 million
downloads?
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21. The answer is:
71 , 27

22. The Question
71 27
What is the What is the
percentage of average age of
male poker games poker games
players? players?
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23. The answer is:
$0.6 billion & $1 billion
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24. The Question
$0.6 billion $1 Billion
What was the What is the
revenue estimated revenue
generated in in social casino
social casino games in 2015?
games in 2012?
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25. The answer is:
180%
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26. The Question
180%
What was the increase in
US mobile ad spending in
2012 compared to 2011?
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27. About us
Founded in 2011, Taptica works
with the leading advertisers and publishers in
the mobile industry as a technology driven ad
network for app developers and content
owners
facebook.com/Taptica twitter.com/Taptica
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28. Thank you
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