Lecture Notes, 3 15-17

1. Xavier University
Event Management
Lecture Notes
March 15, 2017
Jackie Reau

2. Timeline
• March 22: Leslie Spencer guest lecture on Hosting
Sports Events in Cincinnati and the mission of a
Sports Commission
• March 29: No Class Lecture (use the time to finish
group projects)
• April 5: Class at Great American Ball Park (meet at
6:30 p.m. at the entrance to the Reds Hall of Fame
to pick up tickets) to conduct a sports event audit

3. Sports Events Trends
Experiential Opportunities: From Street to Seat
• Reds game
Constant Digital Connections
• Western & Southern Open
Personalization of Experience based on Motivation/Intent
to Purchase Research
• Oklahoma Thunder studies fans with up to 50 points of
content

4. Visioning a New Event
Pure Romance Golf Classic
• An LPGA event hosted in Cincinnati
• Structure/Management of Event
• Course/Player Experience Options
• Fan Experience Options
• Charity/Cause Marketing Ideas
• Volunteer Management
• Title Sponsor Objectives
– Promote women’s health
– Provide hospitality options for their Consultants

5. Visioning a New Event
Pure Romance Golf Classic
• Revenue Structure
– Sponsorships
– Hospitality Options
– Single ticket sales
– Event sales
– Charity-focused sales

6. Visioning a New Event
Pure Romance Golf Classic
• Expenses Structure
– Golf Course
– Hospitality
– National TV exposure
– Merchandise
– Charity donation

7. Visioning a New Event
Pure Romance Golf Classic
• Marketing, Public Relations & Social Media
• E-commerce
• Other items to position the tournament

8. Group Projects
Feasibility study for a NEW
Cincinnati-based sporting event
Written paper
&
Power Point for class presentation

9. Feasibility Study Overview
– Introduction
– Event Concept & Overview
– Research to Support Event Concept
– Programming & Hospitality for Event
– Market Analysis of Sport
– Competitive Analysis of Sporting Event
– Demographics of Fan Base
– Potential Local Partners
– Financial Projections (Revenue and Expenses)
– Conclusion

10. Class Presentations
#1: April 12, College Football Bowl Game
Malone, Stadler, Stibbe
#2: April 12, Military-themed men’s college basketball
game
Webster, Johnson, Hitt
#3: April 19, Olympic Sport Trial (Summer Games)
Green, Floyd, Del Bene
#4: April 19, Outdoor College Hockey Game
Aufderbeck, Boehm, Crowder

11. Prep for Class Presentations
–Review Presentation Overview
–Assign research needs among group
–Create a project timeline
–Create a list of questions for Leslie
Spencer, Exec. Director of Cincinnati
USA Sports Commission on 3/22