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Complete or Compete? 
What works better for 
motivation? Completion or 
competition? 
Copyright: <a href='http://www.123rf.com/profile_pixelsaway'>pixelsaway / 123RF Stock Photo</a>
If you were a 
triathlete – 
what would be 
your motivation? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
Competition? 
I want to finish first 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
Completion? 
I want to do well for myself 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
Here’s some news: most 
enterprise gamification 
projects operate under a 
core fallacy 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
Competition always 
works 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
That’s not true. 
Sometimes competition 
doesn’t work 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
Badges and 
leaderboards 
don’t always 
work! 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
Some people are better 
driven by completion and 
a sense of mastery than 
by competition 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
In some situations 
competition is 100% 
discouraging 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
Would you like to be in 
the 90% bottom 
percentile in a 
leaderboard? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
“One source of frustration in the workplace is 
the frequent mismatch between what people 
must do and what people can do…. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
“… When what they must do exceeds their 
capabilities, the result is anxiety…. 
I want to finish first. Can I? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
When what they must do falls short of their 
capabilities, the result is boredom. 
I want to do well. But this is too 
easy 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 14
“…but when the match is just right, the results can 
be glorious. This is the essence of flow.” 
Daniel H. Pink 
A sense of completion and flow: bliss 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
“The monkeys solved the 
puzzle simply because they 
found it gratifying to solve 
puzzles. They enjoyed it. 
The joy of the task was its 
own reward.” 
Daniel H. Pink 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
Competition sometimes 
makes us play dirty 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
“The problem with making an extrinsic reward the 
only destination that matters is that some people 
will choose the quickest route there, even if it 
means taking the low road. Indeed, most of the 
scandals and misbehavior that have seemed 
endemic to modern life involve shortcuts.” 
Daniel H. Pink 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
What is a sense of 
completion? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
Clean dishes? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
A good run? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
An organized office? 
A solved puzzle? 
A clean inbox? 
A task it took time to master? 
A creative solution to a problem? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
LinkedIn’s Profile completion bar…. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
Onboarding a new employee – complete the 
activities to learn and master new skills 
I finished this. A job well done! 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
City building as a metaphor for learning 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 26
Sensing mastery and a sense of flow 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
An additional nuance in game design is the 
difference between measurement and 
completion. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 28
Measurement measures how 
well you’ve done – compared to 
others. For instance, in Candy 
Crash, you’re rewarded not just 
for completing a level, but on 
how well you did that compared 
to others. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 29
Completion is more 
autonomous, focusing 
on the completion of 
the level and not on 
how well it was done – 
compared to others. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 30
Sometimes measurement is best; sometimes 
completion is better. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 31
Completion isn’t the same for everyone and it 
shouldn’t be 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 32
That’s why we advise managers to be able to 
set different, individualized completion 
indicators and benchmarks for different 
employees. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 33
Reward people for realistic targets of learning, 
training and task completion 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 34
Completion lets employees experience the job 
satisfaction that comes from the sense of a job 
well done. 
Use that satisfaction; your 
employees deserve it. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 35
Read more in a blog post here 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 36
Games are about engaging narratives 
we’re the 1st to do this 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 37
Narratives are great metaphors that drive 
behavior 
• Song contests and fantasy sports for team based work 
• City building for training and on boarding 
• Baseball, football and more…. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 38
Narratives are not about a gross-over 
simplification of work, objectives, or game rules 
THEY ARE ABOUT A NUANCED VIEW OF WORK 
THEY ALSO ENCOURAGE SKILL BUILDING 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 39
Cloud Based Enterprise Gamification Platform 
- 
Improve business outcomes 
Using game dynamics to drive mass engagement 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 40 
Performance 
improved 
by 10-15% 
Employee 
engagement 
improved 
by x3
Working across apps | clear calls to action 
No Code Integration 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 41
Subscribe to our blog 
www.gameffective.com/blog 
Schedule a free demo 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 42

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Completion vs competition: what's a better motivator?

  • 1. Complete or Compete? What works better for motivation? Completion or competition? Copyright: <a href='http://www.123rf.com/profile_pixelsaway'>pixelsaway / 123RF Stock Photo</a>
  • 2. If you were a triathlete – what would be your motivation? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
  • 3. Competition? I want to finish first © 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
  • 4. Completion? I want to do well for myself © 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
  • 5. Here’s some news: most enterprise gamification projects operate under a core fallacy © 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
  • 6. Competition always works © 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
  • 7. That’s not true. Sometimes competition doesn’t work © 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
  • 8. Badges and leaderboards don’t always work! © 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
  • 9. Some people are better driven by completion and a sense of mastery than by competition © 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
  • 10. In some situations competition is 100% discouraging © 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
  • 11. Would you like to be in the 90% bottom percentile in a leaderboard? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
  • 12. “One source of frustration in the workplace is the frequent mismatch between what people must do and what people can do…. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
  • 13. “… When what they must do exceeds their capabilities, the result is anxiety…. I want to finish first. Can I? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
  • 14. When what they must do falls short of their capabilities, the result is boredom. I want to do well. But this is too easy © 2014 GamEffective. all rights reserved to BizEffective. Confidential 14
  • 15. “…but when the match is just right, the results can be glorious. This is the essence of flow.” Daniel H. Pink A sense of completion and flow: bliss © 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
  • 16. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
  • 17. “The monkeys solved the puzzle simply because they found it gratifying to solve puzzles. They enjoyed it. The joy of the task was its own reward.” Daniel H. Pink © 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
  • 18. Competition sometimes makes us play dirty © 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
  • 19. “The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehavior that have seemed endemic to modern life involve shortcuts.” Daniel H. Pink © 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
  • 20. What is a sense of completion? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
  • 21. Clean dishes? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
  • 22. A good run? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
  • 23. An organized office? A solved puzzle? A clean inbox? A task it took time to master? A creative solution to a problem? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
  • 24. LinkedIn’s Profile completion bar…. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
  • 25. Onboarding a new employee – complete the activities to learn and master new skills I finished this. A job well done! © 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
  • 26. City building as a metaphor for learning © 2014 GamEffective. all rights reserved to BizEffective. Confidential 26
  • 27. Sensing mastery and a sense of flow © 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
  • 28. An additional nuance in game design is the difference between measurement and completion. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 28
  • 29. Measurement measures how well you’ve done – compared to others. For instance, in Candy Crash, you’re rewarded not just for completing a level, but on how well you did that compared to others. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 29
  • 30. Completion is more autonomous, focusing on the completion of the level and not on how well it was done – compared to others. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 30
  • 31. Sometimes measurement is best; sometimes completion is better. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 31
  • 32. Completion isn’t the same for everyone and it shouldn’t be © 2014 GamEffective. all rights reserved to BizEffective. Confidential 32
  • 33. That’s why we advise managers to be able to set different, individualized completion indicators and benchmarks for different employees. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 33
  • 34. Reward people for realistic targets of learning, training and task completion © 2014 GamEffective. all rights reserved to BizEffective. Confidential 34
  • 35. Completion lets employees experience the job satisfaction that comes from the sense of a job well done. Use that satisfaction; your employees deserve it. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 35
  • 36. Read more in a blog post here © 2014 GamEffective. all rights reserved to BizEffective. Confidential 36
  • 37. Games are about engaging narratives we’re the 1st to do this © 2014 GamEffective. all rights reserved to BizEffective. Confidential 37
  • 38. Narratives are great metaphors that drive behavior • Song contests and fantasy sports for team based work • City building for training and on boarding • Baseball, football and more…. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 38
  • 39. Narratives are not about a gross-over simplification of work, objectives, or game rules THEY ARE ABOUT A NUANCED VIEW OF WORK THEY ALSO ENCOURAGE SKILL BUILDING © 2014 GamEffective. all rights reserved to BizEffective. Confidential 39
  • 40. Cloud Based Enterprise Gamification Platform - Improve business outcomes Using game dynamics to drive mass engagement © 2014 GamEffective. all rights reserved to BizEffective. Confidential 40 Performance improved by 10-15% Employee engagement improved by x3
  • 41. Working across apps | clear calls to action No Code Integration © 2014 GamEffective. all rights reserved to BizEffective. Confidential 41
  • 42. Subscribe to our blog www.gameffective.com/blog Schedule a free demo © 2014 GamEffective. all rights reserved to BizEffective. Confidential 42