1. Be on the go
with SoLoMo.
By:
Gabriel Obligacion
E-Commer K31

2. SoLoMo - the integration
of one’s social media
platforms and physical
location with one’s
mobile device.
SoLoMo’s usage is highly dependent on the
point-of-view; the users are divided into two,
the CONSUMERS and the BUSINESSES.

3. CONSUMERS
For the consumer, SoLoMo is a social mobile app
that is aware of their location and can connect to
other websites, people, and events no matter
where they are, as well as give out the same
information.

4. BUSINESSES
Opportunity to microtarget prospects and
consumers wherever,
whenever
Gives out information or
promotion that is also
designed to be shared
on social media.
Social Media is the
platform you use to
promote your message
Local is your area of
and engage with your
concentration or
target audience;
relevant proximity;
this can be physical
or even online.
Mobile is the medium
of connection
between your brand
and its prospects and
customers.

5. E-COMMERCE
The advanced functionality of
smartphones and tablets provides the
on-the-go consumer numerous options
and capabilities, empowering them as
never before.

6. E-COMMERCE
Businesses must contend with the everincreasing expectations and demands of
sophisticated mobile users who, with
smartphone or tablet in hand, want what they
want when - and where - they want it.

7. Trend in 2 years
More and more
companies will allow
employees to stay at
home for their work.
More and more
employees will get tasks
done through their
mobile phones.

8. Trend in 2 years
SoLoMo has shifted power to the consumers,
and they know it.
To stay relevant, businesses need to get social,
think local, and spend on mobile.