2. The Break Up - Click here to view video (The Break Up - Click here to view video.mp4)
3. Traditional advertising is losing pace and popularity
Millions spent could be better utilised and
channelled into social media usage which is lower
in cost but more effective
As it attains measurable results that go a longer
way because of the outreach and engagement of
clients
4. Businesses and organizations have
realized the power of social media…
Social media has helped businesses to engage clients at a higher level of interaction
through forming conversations
Paving way for more honest and direct relations
In addition, communities have formed within client base
Small acts by businesses on social media platforms translate into opportunities for more
people to get to know them
5. The most popular brands currently found on social
media leverages on the word-of-mouth strategy;
hence, they tend to post less about their products and
services.
Instead, they discuss the things that help the clients
know the people and personality of the company.
The ultimate goal may be to ‘sell’ but on social
media, but there must first be ‘engagement’ with
the crowd.
6. As we embark on the route to consolidate and showcase a single
corporate brand, we need to unify our voices such that our
presence can be felt stronger through these various channels.
It is important that any business partner or client of Tata
Chemicals is able to access information regarding all of our
locations easily from any channel he or she subscribes to.
Do not be worried that the corporate identity of each company
will be eroded, in fact, these social media outlets will be able to
uphold and instill even more geographical flavor and personality
through the contributions of each and every one of us regardless
of locations.
7. As Tata Chemicals shift its focus into services and
emphasizes on developing the Living and Farming
essentials
It is important for us to establish effective and
accessible mode of communications with our clients
Households, farmers, customers…
It also serves as a platform for them to raise any
questions or doubts they have regarding our services
and products…
8. Consolidate the overall Tata Chemicals Group’s Global Web Presence
Strategize by using current social media tools to achieve objectives
Enhance the level of usability, interactivity, uniformity and corporate
identity
9. Tata Chemicals currently has 8,236 fans on Facebook and 100 followers on
Twitter.
The figure may say something, but the relations that we have forged with
the online community speak louder.
The responses for our online activities, quizzes, events, and polls have been
overwhelming and often we feel like going online is the best decision we
have made.
Now, we need you to think so too.
