These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Cybersecurity Awareness Training Presentation v2024.03
Zomato: Transforming the Global Restaurant Business
1. Ahamed Jameel : ajameel321@gmail.com
Au Willy : willyaws@gmail.com
Li Qi : lixiaoqi89@gmail.com
Li Juexing : lijuexing5@gmail.com
Liew Ethan : enrui01@gmail.com
Luo Yi : luoyi826334154@gmail.com
ZomatoTransforming the Global Restaurant Business
MT5016: Business Model for High-Tech Products
National University of Singapore
8. Business Model
User Restaurant
• Restaurant Pays Zomato for being featured
• More Customer footfall for the restaurant
• User Views restaurant
9. Increasing value for restaurants, users & Zomato with more users & restaurants
Network Effect
Restaurants Users
Attracted by More Users
Attracted by More Restaurants
11. Core Competency
Field Teams
App / Website Platform
Customer Service
User & Restaurant
Database
Restaurant Advertising
Key ActivitiesKey Resources
Data Analysis
Zomato maintains a strong internal structure to complement their business model
12. • Abundant dining options
• Ease decision making process while saving time
Location
Rates
Menu
Reviews
Promotions
Share
experience
Find restaurants
nearby
Accurate
Information
Personal
Profile
Its weekend. I want
to eat something
Dine in
Value Proposition - Users
13. Zomato enable restaurants to:
Customer Service &
Engagement
Targeted Advertising
Improved VisibilityManage Online Presence Track Performance
Event Management
Value Proposition - Restaurants
16. Customer Channels
App for Business
Field Teams
Dedicated iPad
App for User
Advertising
Customer Care
User
Restaurant
Zomato maintains different channels of communication with their Customers
19. Vertical disintegration of the restaurant
business
Restaurant Business
Beverages
Food
Customer services Restaurant visibility
Food delivery
Cashless payment
Table management
Food supplyKitchen appliances
Furnishing
Zomato sees an opportunity to
broaden its scope of activities
20. Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
POS system
Table management
Inventory
Suppliers
Equipment
Food
Furniture
Consulting
Design
Menu engineering
Expansion
Restaurant Customers
Online platform
Food order
Table reservation
21. Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
POS system
Table management
Inventory
Suppliers
Equipment
Food
Furniture
Consulting
Design
Menu engineering
Expansion
Restaurant Customers
Online platform
Food order
Table reservation
22. Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
POS system
Table management
Inventory
Suppliers
Equipment
Food
Furniture
Consulting
Design
Menu engineering
Expansion
Restaurant Customers
Online platform
Food order
Table reservation
23. + =
DATASTRONG NETWORK
EFFECT
NEW PRODUCTS
NEW SERVICES
COMPETITIVE ADVANTAGES
Capturing new values in the restaurant business value
network
25. Value chain in restaurant business
Supplier value chain
Equipments seller
Furnitures seller
Food supplier
Channel value chain
Advertisement
Online listing
Online presence
Food delivery
Customers value chain
CRM
Cashless payment
Comfort
Quality food
Restaurant value chain
POS system
Reservation
Table management
26. Value chain in restaurant business
Supplier value chain
Equipments seller
Furnitures seller
Food supplier
Channel value chain
Advertisement
Online listing
Online presence
Food delivery
Customers value chain
CRM
Cashless payment
Comfort
Quality food
Restaurant value chain
POS system
Reservation
Table management
27. Zomato’s scope of
activities
Zomato for business
Answer reviews, analytics,
manage deals and events.
Zomato order
Online delivery orders
Zomato Base
Cloud-based POS system
Zomato Book
Table management
and reservations
Zomato Whitelabel
Personalized restaurant
smartphone apps
Zomato Widgets
Widgets for restaurant
30. Market where Zomato is performing well :
India Philippines Indonesia Middle East Australia New Zealand
Capturing value with full stack
features
Focus on growing app penetration and ecosystem :
Zomato public app Zomato business app Zomato Advertisement
Zomato Order Zomato Base Zomato Book
Zomato Whitelabel Zomato Widget
31. Focusing on Enterprise Features, mainly on “Zomato Book” for market characterized by:
Small Size
Slow Economic Growth
Zomato is not dominant
Capturing value with enterprise features
34. Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
POS system
Table management
Inventory
Suppliers
Equipment
Food
Furniture
Consulting
Design
Menu engineering
Expansion
Restaurant Customers
Online platform
Food order
Table reservation
35. Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
POS system
Table management
Inventory
Suppliers
Equipment
Food
Furniture
Consulting
Design
Menu engineering
Expansion
Restaurant Customers
Online platform
Food order
Table reservation
36. • Connect restaurants to suppliers
• Advertising platform for suppliers to 1.4 million restaurants
Supplier Restaurant
Zomato Supply
Database
37. Zomato Consultancy
Output
Provide advice to restaurants
• Restaurant database
• User data
• POS data
• Open data
Input
Knowledge from large database
Data
Analytics
Where
How
What
38. Zomato Partners
UberTaxi
Book a taxi to the restaurant by
Uber
UberRush
Order food through Uber’s food
delivery service
• Leverage its position and partner with other technologies
• Create synergies and add value to their product
39. Zomato Partners
Value Proposition
Users
• Convenient
• More restaurants choices
Restaurants
• Profitability: Reach a new segment
of customers
Catering options for travelers around railway stations
Station A Station B
Indian railways
42. Competitors
Since Zomato is expanding drastically, they face competition in different areas:
Geographic Service-based Technology-based
Local Players
Incumbents
Food Delivery
POS System
Search Engine
Recommendation System
43. Online Platform Food delivery
Restaurant
search & discovery
Restaurants guide,
shopping, entertainment,
& hospital reviews
Countries
40
India, Singapore etc.
23
India, Australia etc.
32
USA, Europe etc.
Found 2012 2008 2004
Monthly
Users(million)
4.5 90 160
Competitors
47. NZ Czech Republic AU, CA, NZ, IE, UK, US US
Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15
• Natural growth in 16 countries,
• Acquisitions in 7 countries
Slovakia Italy
Turkey
Acquisitions
Growth Strategy