Trademark Value in Corporate Restructuring

Trademark Values in Corporate Restructuring Originally presented at the 2007 Western Economics Association International Conference Fernando Torres, MSc Chief Economist [email_address]

Agenda 1. I. P. and the Bankruptcy Context 2. Trademark Value Model 3. Econometrics of TM values in BK 4. Applications and Discussion

IP and the Bankruptcy Context ,[object Object],[object Object],[object Object],[object Object]

Trademark Value Model ,[object Object],[object Object],[object Object]

Trademark Value Model ,[object Object]

Econometrics of TM values in BK ,[object Object],V TM /S Slow Growth (g=2%) Fast Growth (g=5%) High Risk ( k =30%) 0.15 0.18 Low Risk ( k =12%) 0.48 0.69

Econometrics of TM values in BK ,[object Object],Table 1 General Model: OLS Estimates Dependent variable: Ln ( V™ ) Adjusted R 2 0.797712 F-statistic (4, 26) 30.5759 (p-value < .0001) Log-likelihood -45.2518 Akaike information criterion 100.504

Econometrics of TM values in BK ,[object Object],Table 2 Reduced Model: OLS Estimates Dependent variable: Ln ( V™/S ) Adjusted R 2 0.511644 F-statistic (3, 27) 11.4768 (p-value < 0.0001) Log-likelihood -45.2529 Akaike information criterion 98.5057

Applications and Discussion ,[object Object],[object Object],[object Object],[object Object]

Additional Application ,[object Object],[object Object]

Trademark Value in Corporate Restructuring

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Trademark Value in Corporate Restructuring