A marketing plan is the blueprint or the map you intend to follow in order to achieve your goals in-terms for business with effective market relationship. If you are planning for existing programs, the plan will incorporate the strengths of your current effort with needed changes and improvements. If the plan is for a brand new product or service, it will pull all the elements together for an effective start on marketing.
2. A marketing plan is the blueprint or the map you intend to
follow in order to achieve your goals in-terms for
business with effective market relationship. If you are
planning for existing programs, the plan will incorporate
the strengths of your current effort with needed changes
and improvements. If the plan is for a brand new product
or service, it will pull all the elements together for an
effective start on marketing.
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
4. A mission statement describes who the
organization is and what business it’s
really in….
Statements into market what makes the
organization go–reflects its internal and
external perception.
It must be understood by everyone.
It drives the organization and dictates how
things are done.
It should be kept simple.
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
5. See it as a process
Form a team
Keep it simple
Develop a time-frame
Give it a life
Get feedback
Have a simple revision process
Consistent with mission statement
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
6. To find out where you are and need to
effective planning
To know where you’re going and what
to do
How to get there and what is planning
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
7. With different Communication Activities….
> Newspapers > Personal Selling
> Direct Mail > Flyers
> Promotional letters > Individual Referral
> Television > E-mail
> Telephone > Internet
> Posters > FTG Solutions Net
> Respect your client always…
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
10. A clear, concise description of:
The organizational identity
Product knowledge
What business is the organization really in
Results the organization wants to accomplish
your eye on your goals
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
11. Organization Identity And Product Reviews:
Company Profile
Product Reviews
Future Goals and Reviews
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
12. Background
Current status
Future directions
Current resources
Strengths and weaknesses
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14. Environment produces both Actions:
Estimate probability
Severe, not severe Actions
Positive or Negative
Very likely or very unlikely
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15. Who they are
Product/service features
Pricing, packaging, promotion
Competitor strengths/weaknesses
How are you different..?
How are competitors different
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
16. Current and potential customers
Customer requirements
Market requirements
Client Support
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20. Success measures:
Completion of action dates
Accomplishment of goals and strategies
Results
New/repeat customers
Win rate on sales
Average size of contracts
Revenue
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
21. The marketing plan:
is a process….!
Have to be disciplined……..
results in a positive outcome…
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
22. Success In …..
Promotional Company
Activities Identity
30% 30%
Client Product
Orientation Knowledge
20% 20%
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com
23. CHANDAN SURI
Whatever The Mind Is Conceive And Believe > Just > Ask And Do
Marketing initially sells the product based on the image of the
organization. Future sales depend on the quality of the program.
Have A Good Day and Fruitful Business…….
WEB: www.ftgsolutions.com Email: info@ftgsolutions.com