21 j. van ingen jabema b.v

2. Introduction Van Ingen Group b.v. 100% P. van Rijn Wamel b.v. 100 % Jabema b.v 25% TreeQuattro b.v. 10% Springquest b.v. ‐ Maribelle / Lola ® ‐ Hermansz / Rembrandt ® ‐ Annabelle ‐ Karmozijn ‐ SQ 159 / Natyra ® ‐ SQ 133 / Allurel ® ‐ PRI resistant varieties ‐ restistant by cisgenises

3. Jabema b.v. Founded in march 2010  Adopted the varieties from private breeder “De Sonnavile”  variety management  managing production of trees  set up testing plots  organizing growers meetings  local collecting and sorting of fruit  responsable for the sales of Maribelle under the brand Lola ®

4. Breeder Ir. P. de Sonnaville Breeder of Septer ( parent of Elstar) Karmijn de Sonnaville Paasster Meiprinses Maribelle Rembrandt Karmozijn

5. Rembrandt • Variety name: Harmensz (vrds 0401) • Brand name: Rembrandt ® • Elstar x Paasster (septer x jan steen)

6. Rembrandt • Fruit  small to medium  flat  flat  greasiness of skin: medium  ground colour: yellow  overcolour: dark red  pattern of overcolour: solid striped  light to medium russet  length of stalk: short to medium  yellow colour of flesh  sucker 15 brix  Firmness 8 – 8.5 kg / cm2  picking end of september ( elstar )  storage november til may

8. • Fruit  medium to large  tall  conic  greasiness of skin: absent or weak  ground colour: yellow green  overcolour: pink red  pattern of overcolour: solid flush weakly defined stripe  lichte verruwing bij steel  absent or small russet  length of stalk: medium to long  white colour of flesh  sucker 14 brix  Firmness 7.5 - 8 kg / cm2  picking first october ( jonagold )  storage november til august

9. TESTPLOTS 2005 NL Randwijk 2006 NL Altforst B Velm D Bavendorf – Ahrweiler CH Wadenswill I Laimburg A Graz 2008 DK Fajo D Jork UK Faversham B Rosoux - Heers SA Stellenbosch 2010 CA Fingal Fajo Altforst Velm Ahrweiler Bavendorf Wadenswill Graz Laimburg Jork Faversham Randwijk

10. Number of trees planted cum. 2008/2009 7.400 trees 2009/2010 51.000 trees 2010/2011 121.000 trees 2011/2012 190.000 trees 2012/2013 293.000 trees 2013/2014 440.000 trees 2014/2015 640.000 trees Total spring 2013 97 growers 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 ProductieTon Plantings

11.

12. Aim of Jabema b.v. High positive return for the producer Strategy  secure and manage production and number of trees and licenses  put on efficient central sales structure for the fruit in the different production areas.  coordinate sales of fruit under the brand Lola ®  short lines by facility deployment existing marketing structures  1 provider 1 price

13. asdf Countercyclical pricing Principals: - basic product price 2 months fixed - variable + or - € 0.05 p/kg - cooling costs + € 0.02 p/kg per 2 months - fixed prices service providers -Packer -Transporter -Cooler - fixed margin traders

14. asdf Countercyclical pricing example - product price € 0.800 - cooling costs € 0.020 - tranport costs € 0.025 - sorting € 0.120 - packing mat. (box ) € 0.213 - buying fee € 0.020 - jabema fee € 0.060 - trader margin € 0.035 - Sales price from packhouse € 1.293

15. JABEMA B.V. Company of the year 2012

16. Summary Maribelle is a free variety Grower can decide every year to sell his fruit as Lola ® No discussion about price Make use of the existing marketing structures Providers must have add value If Jabema doesn’t have add value it makes itself redundant

17. Thanks for you attention

21 j. van ingen jabema b.v

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21 j. van ingen jabema b.v