RS Components social media case study. Social media agency FreshNetworks created a B2B social media strategy and online community for Electronic Design Engineers.

1. RS Components
B2B social media

2. We're helping RS Components increase the value of their
business and gain more credibility in the Electronic Design
Engineering (EDE) Community

3. We’ve helped RS Components build a social media hub
called DesignSpark – a global gateway to online resources
and design support for engineers.

4. Although the RS brand and its services are promoted on
the site, DesignSpark has been created in different branding
to RS Components to increase engagement.

5. The community has been translated into 4 languages in
order to reach markets where design engineers have an
established presence.

6. The community is also home to a tools store which includes
DesignSpark PCB, the world’s most fully featured free
design tool – downloaded over 60,000 times so far.

7. DesignSpark is the fastest growing community of its kind
with 45,000 members in just 12 months.

8. DesignSpark is also at the centre of a shareprice upgrade to
the RS Components business.

9. DesignSpark has become part of RS Components wider
marketing and PR strategy and advertising campaigns have
been rolled out across 40 different publications in Europe.
FreshNetworks has helped us develop a social
media strategy to broaden our customer base and
engage with a new audience demographic. As the
hub of all our social media activity, DesignSpark has
also been at the centre of an increased share price
assessment for the business, helping to prove the
value of social media for B2B businesses like RS.
Marketing Manager,
RS Components

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