The document discusses the challenges that companies face in the digital economy, including decreasing profits, diversifying business models, managing change, and increased competition. It notes that while the dynamics of the economy will not change, digital is transforming business paradigms. The solution proposed is a two-step approach called PÖL, which first conducts a "BE-HAVE" analysis of a company's strategic goals and digital performance. It then recommends targeted interventions in areas like marketing, sales, and technology to align a company's digital strategy with success in the new economy.

1. The Problem
with the digital
economy?

2. Profits decrease
Changes to the organization
Migration to digital area
Business models diversification
Simultaneous management of models of the past, present and future
Shorter product development plans
New opportunities identification
Fast-moving and growing competition
Price pressure
Tehnological developments Clients’ churn
On-going training
Corporate culture change management Stress of the managers
Digital Chaos - digital confuses many
companies while providing new opportunities

3. Product
Content
Profits
Dynamics ofDynamics of the economythe economy willwill
never changenever change
Consumer
Audience
Company
Advertiser

4. although digital changes paradigm
Monetization
Advertiser
DataTraffic ContentAudience

5. Operational expenses
OPEX
Monetization
DataTraffic

6. and investments
OPEXCAPEX
Monetization
DataTraffic

7. must generate profits
OPEXCAPEX EBITDAEBITDA
Monetization
DataTraffic

8. in a balanced way
OPEXCAPEX EBITDAEBITDA
DataTraffic
Monetization

9. and within a circular dynamic
Monetization
OPEXCAPEX EBITDAEBITDA
11
DataTraffic
22
33

10. The Solution
to digital chaos?

11. PÖL
Marketing Sales Technology
Digital Agents

12. PÖL enables companies to ensure their way in
the digital economy
Ö

13. 1/ THE «BE-HAVE» ANALYSIS
2/ TARGETED INTERVENTIONS
in twoin two stepssteps

14. Scope of interventions
Marketing Technology
Sales
We can cover this set of skills to ensure a
high level of intervention

15. 1/ The «BE-HAVE» analysis
• Smart
• Nimble
• Accurate
• Premier
• Lean
To Be
S.N.A.P.L.
• Vision
• Budget
• Timing
• Team
• Traction
To Have
the V.B.T3
&
a unique method based on 10 key success factorsa unique method based on 10 key success factors
specific to the digital economyspecific to the digital economy

16. We analyze the balance between
your strategic and financial goals
Monetization
OPEXCAPEX EBITDAEBITDA
11
DataTraffic
22
33

17. 2/ The targeted interventions
• Overall strategic planning
• Optimizing the use of data
• Website & mobile applications improvements
• Adjustment of the pricing policy
• Increase of traffic
• Development of monetization axes
• Adaptation of team organization
• Operational fixing and coaching
• etc.
Then we recommend targeted interventions to straighten theThen we recommend targeted interventions to straighten the
course of your digital strategycourse of your digital strategy

18. PÖL
Need Help?Need Help?
Contact FredContact Fred
fred@poldigital.comfred@poldigital.com