retail market segmentation

2. 1.1 Objective of the study The main concern of this study is to identify the target market of the company, their competitive advantage over their competitors, and the customer behavior in buying the products in their store. 1.2 Company Profile Owned by Mr. Andrei Yu 8 yrs in Business 10 retail stores in the Philippines SM Manila Glorietta 2 SM Megamall Alimall SM Fairview Festival Supermall SM Cebu Eastwood City Walk 2 Robinson’s Place Sta. Lucia East Grand Mall Exporter in Japan, Thailand and Bangkok Sister company of Reborn Offer credit for card holders

4. Store Design High Whoops retail store has a high store design and display, even if it is a small store compared to the other stores.

5. FITTING ROOM 1 FITTING ROOM 2 CASHIERS TABLE Mannequin DISPLAY ENTRANCE MERCHANDISE ASSORTMENTS

10. Marikina City 424, 610 San Mateo 79, 489 Antipolo City 235, 921 Cainta 124, 628 Montalban/ Rodriguez 96, 145 Pasig City 265, 439

11. Estimated Population by Age Group and by Sex Marikina City The above tabulation shows the no. of population of male and female aged 20 -40 yrs old of Marikina City and it shows that the male and female total percentage is 37.7% of the total population. 7% 37.7% 3.4% 17.5% 16,716 86,168 3.6% 20.2% 17,607 95,436 35 – 39 total 8.6% 4.2% 20,716 4.4% 21,436 30 - 34 10% 4.7% 23,074 5.3% 26,028 25 - 49 12.1% 5.2% 25,662 6.9% 30,365 20 -24 Total percentage (male and female)‏ Percentage Male Percentage Female Age

12. Estimated Population by Age Group and by Sex Pasig City The above tabulation show the no. of population of male and female aged 20-40 yrs old of Pasig City and it shows that the male and female total is 37.6% of the total population. 7.2% 37.6% 3.6% 18.1% 18,063 91,160 3.6% 19.5% 18,395 98,678 35 – 39 total 9% 4.4% 22,351 4.6% 23,232 30 - 34 10.4% 5% 25,124 5.4% 27,306 25 - 49 11% 5.1% 25,622 5.9% 29,745 20 -24 Total percentage (male and female)‏ Percentage Male Percentage Female Age