1. P R O S P E C T U S
www.LakePointOnline.com

2. Table of Contents
Our Story! ! ! ! 3
Our Calling!! ! ! 4!
Launch Timeline! ! ! 5
Our Beliefs!! ! ! 6
Mission & Values!! ! 7
Strategy & Measures! ! 8
Associations! ! ! 9
Demographic Study! ! 10
Leadership Structure! ! 11
Evangelism Strategy! ! 12
Assimilation Strategy! ! 13
Baptism Process!! ! 14
Annual Calendar!! ! 15
Stewardship & Missions! 16!
Funding Strategy!! ! 17
Funding Needs! ! ! 18
Ways to Give! ! ! 19

3. Our Story
Over two years ago, our pastor, Frank Bennett, began asking God how he could make the most impact
to God’s Kingdom. Frank had been serving as Worship Pastor at Cartersville First Baptist when he
started this journey that would ultimately lead him to follow God’s call to pastor and plant a church. The
question was where? Frank formed an advisory team of five pastors that would pray and counsel him
during this transition. It was time to pray and watch to see where God was working in order to join Him.
Frank was introduced to a main developer of a sports complex being build in Bartow County, GA. This
gentleman shared his vision for LakePoint Sports and Town Center. But he was even more passionate
about reaching families with the Gospel. During this conversation, he asked Frank if he could start a
church to meet on the property of this development. Little did he know, that Frank was watching for a
clear word from God as to where to plant a church. God made it clear that Frank was to partner with
this development and several churches to plant Lake Point Church in Emerson, GA.
Frank and his family are not alone during this launch phase. One of the members of Frank’s advisory
team received confirmation of God’s call for him and his family to join in launching Lake Point Church.
Danny Crocker and his family moved from Houston, TX to join the Lake Point Team as Executive
Pastor. Danny brings much experience in church planting and ministry experience. David Coons,
another friend of Frank, is on board as a volunteer Connections Pastor to mobilize people for ministry
opportunities and connect them into the life of the church.
Frank and his team has been trained by The Launch Network, a premier church planting training and
assessment organization based out of Westridge Church in Dallas, GA. Over the next several months,
they will be organizing teams consisting of friends who have come on board to help launch Lake Point
Church.
The Bartow Baptist Association, the North American Mission Board, along with several churches,
companies and individuals are happy to present this exciting church plant coming to Bartow County,
GA. The official launch date is set for Sunday, February 10, 2013 at South Central Middle School. The
church will meet there until the LakePoint Sports development is ready to house Lake Point Church.
Follow the story. Be a part of the story God is writing…the story of Lake Point Church.
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4. Our Calling
Danny Crocker comes on board as Executive Pastor. Danny is a
church planter. He thrives on building teams and empowering
people for successful ministry. Danny knows the value of engaging
the church to have an impact in the community.
Frank and Danny served on a church staff together several years
ago. They compliment one another in their ministry roles.
Danny and his wife, Lizanne, recently moved to Bartow County all
the way from Houston with their three kids Christian (18), Hannah
(15) and Micah (13). They have enjoyed getting to know the great
people in Emerson and the surrounding area.
Bartow County, GA is positioned to be the next home to massive
growth. It sits 40 miles northwest of Atlanta. There are several
indicators of growth in our area even during these economic
times. One such indicator of growth is the development of a
massive $1 billion dollar sports complex to be built here in
Bartow County. This development estimates to bring in
approximately four million people a year with over 26,000 jobs.
This development, LakePoint Sports and Town Center is backed
by Bobby Cox, former manager of the Atlanta Braves. This will
be the premier location for baseball, soccer and lacrosse
scouting in the country. It will include hotels, restaurants,
entertainment and a movie theater. Check out the site at www.lakepointsports.com.
Over the past two years, Frank and LakePoint Sports have become strategic partners to reach traveling
sports families with the Gospel message. We are also partnering with FCA of Georgia, Upward Ministry and
other churches. This door has been opened, and it’s time to walk through it. We need your help.
Danny Crocker, Executive Pastor
Bobby Cox likes Lake Point Church
Frank Bennett has been serving the body of
Christ for more than 20 years. He grew up in
Texas and received a degree in music at LSU in
Baton Rouge. He and his wife, Suzanne, live in
Georgia where he was serving as worship
pastor at Cartersville First Baptist. Frank and
Suzanne have six children, Madison (14),
Landon (11), Logan (8), Lawson (8), Marion (7)
and Lincoln (5). The three youngest were
recently adopted from Ukraine.
Frank and Suzanne have been in a pursuit of
God’s will. Over the past couple years, God has
been revealing His plan for Frank to start a church. After much prayer, Frank began to see God
create opportunities in his own area. Frank has teamed up with Bartow Baptist Association,
Cartersville First Baptist and LakePoint Sports to start a new church to reach the lost, the least and
the lonely.
Frank Bennett, Lead Pastor
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5. Launch Timeline
PHASE ONE: PRE LAUNCH
(May 2011 - June 2012)
✓ Establish relationship and plan with LakePoint Sports
✓ Create advisory team
✓ Partnership with Bartow Baptist Association
✓ Develop branding and website
✓ Begin first small group
✓ Attend church planter assessment and training
✓ Establish a beginning site for worship services
✓ Share vision with local churches and community
✓ Develop strategic partners (prayer and financial)
✓Create church purpose, structure, ministry and process
✓Design marketing and evangelism strategy
PHASE TWO: LAUNCH
(July 2012 - September 2012)
✓Lead pastor and executive pastor officially full-time
✓Official launch team meetings begin
✓Cultivate community connections
✓Host several outreach events and ministry opportunities
✓Launch multiple small groups
• (October 2012 - December 2012)
✓Continue core group growth and vision
✓Build teams for worship services
✓Fall Festival outreach events in neighborhoods
✓Preview services in November and Christmas Eve
(January / February 2013)
✓Preview services in January
• Launch LakePoint Church (February 10)
• Continue to build momentum through services and events
• Multiply small groups
• Establish mission teams
PHASE THREE: AFTER LAUNCH
(March 2013 - September 2013)
• Host first “Egg Launch” event around Easter
• Baptize new believers
• Continue leadership development
• Increase volunteer base
• Participate in summer mission trips and community outreach
• Assist to plant other churches.
SECOND LAUNCH PREPARATION
(2013 - 2015)
• Establish worship services for construction workers at LakePoint Sports
• Establish relationships with merchant owners and workers at LakePoint Sports
• Prepare to move into the movie theater at LakePoint Sports
• Work with LakePoint Sports, FCA and Upward Ministries to establish outreach plan
• Invite church partners to work tournaments at LakePoint Sports to spread the Gospel message.
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6. Our Beliefs
Holy Bible
The Holy Bible, and only the Bible, is the authoritative Word of God. It alone is the final authority in determining all
doctrinal truths. In its original writing, it is inspired, infallible and inerrant (II Timothy 3:16; II Peter 1:20-21; Proverbs
30:5; Romans 16:25-26).
Trinity
There is one God, eternally existent in three persons: Father, Son and Holy Spirit. These three are coequal and co-
eternal (I John 5:7; Genesis 1:26; Matthew 3:16-17, 28:19; Luke 1:35; Isaiah 9:6; Hebrews 3:7-11).
Jesus Christ
Jesus Christ is God the Son, the second person of the Trinity. On earth, Jesus was 100% God and 100% man. He is
the only man ever to have lived a sinless life. He was born of a virgin, lived a sinless life, performed miracles, died on
the cross for mankind and thus, atoned for our sins through the shedding of His blood. He rose from the dead on the
third day according to the Scriptures, ascended to the right hand of the Father, and will return again in power and glory.
(John 1:1,14,20:28; I Timothy 3:16; Isaiah 9:6; Philippians 2:5-6; I Timothy 2:5).
Salvation
We are saved by grace through faith in Jesus Christ; His death, burial, and resurrection. Salvation is a gift from God,
not a result of our good works or of any human efforts (Ephesians 2:8-9; Galatians 2:16, 3:8; Titus 3:5; Romans
10:9-10; Acts 16:31; Hebrews 9:22).
Repentance
Repentance is the commitment to turn away from sin in every area of our lives and to follow Christ, which allows us to
receive His redemption and to be regenerated by the Holy Spirit. Thus, through repentance we receive forgiveness of
sins and appropriate salvation (Acts 2:21, 3:19; I John 1:9).
Sanctification
Sanctification is the ongoing process of yielding to God’s Word and His Spirit in order to complete the development of
Christ’s character in us. It is through the present ministry of the Holy Spirit and the Word of God that the Christian is
enabled to live a godly life (I Thessalonians 4:3, 5:23; II Corinthians 3:18, 6:14-18, II Thessalonians 2:1-3, Romans
8:29, 12:1-2, Hebrews 2:11).
Blood of Jesus
The Blood that Jesus Christ shed on the Cross of Calvary was sinless and is 100% sufficient to cleanse mankind of all
sin. Jesus allowed Himself to be punished for both our sinfulness and our sins, enabling all those who believe to be
free from the penalty of sin, which is death (I John 1:7; Revelation 1:5, 5:9; Colossians 1:20; Romans 3:10-12, 23, 5:9;
John 1:29).
The Church
The church is the Body of Christ, the habitation of God through the Spirit, with divine appointments for the fulfillment of
Jesus’ great commission. Every person who is born of the Spirit is an integral part of the church as a member of the
body of believers. There is a spiritual unity of all believers in our Lord Jesus Christ. (Ephesians 1:22, 2:19-22; Hebrews
12:23; John 17:11, 20-23).
Heaven
Heaven is the eternal dwelling place for all believers in the Gospel of Jesus Christ (Matthew 5:3, 12,20, 6:20, 19:21,
25:34; John 17:24; II Corinthians 5:1; Hebrews 11:16; I Peter 1:4).
Hell
After living one life on earth, the unbelievers will be judged by God and sent to Hell where they will be eternally
tormented with the Devil and the Fallen Angels (Matthew 25:41; Mark 9:43-48;Hebrews 9:27; Revelation 14:9-11,
20:12-15, 21:8).
Second Coming
Jesus Christ will physically and visibly return to earth for the second time to establish His Kingdom. This will occur at a
date undisclosed by the Scriptures (Matthew 24:30, 26:63-64; Acts 1:9-11; I Thessalonians 4:15)
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7. Our Mission
At Lake Point Church, we point people to God
through a relationship with Jesus Christ,
His church and His world.
Our Values
Why we point people to God
Through meaningful relationships built through small groups,
worship settings and serving opportunities, people will have
freedom to trust those who are sharing the message of salvation.
Relationships
God’s Word
We value the words of God to define the boundaries of truth, show
the clear path to salvation and provide a light in the darkness
surrounding people’s lives. God’s word will be evident in all we do.
Prayer
Prayer is the action that prepares the hearts to receive God’s gift of
salvation. Prayer is integrated in every moment we have to point
people to God.
Excellence
We believe evangelism will best happen in an environment of
excellence. If we bring value to all we present and offer, then the very
people we are trying to reach will value the message of salvation.
Generosity
We teach our church family the eternal impact their generosity makes
in the lives of people who need to cross the line to follow Jesus.
Evangelism can flourish when the church is generous with their time,
their talent and their treasure.
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8. Our Strategy
How we point people to God.
Belong
We want people to belong to small groups,
fellowship and worship, in order to
come to a point of belief.
We want people to believe in Jesus by
accepting Him as Savior and begin their
journey of who God designed them to be.
Believe
Become
We want people to become the person God
intended through discipleship and by
serving in their strengths for ministry and
sharing Christ with others.
Our Measures
When we point people to God.
Fellowship
God wants us to be a member of his family (Eph. 2:19)
Worship
God wants us to be a magnifier of his name. (Psalm 34:3)
Evangelism
God wants us to be a minister of his grace (Romans 10:13-15)
Discipleship
God wants us to be a model of his character (I Peter 2:21)
Ministry
God wants us to be a messenger of his love. (I Peter 4:10)
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9. Our Associations
Advisory Team
David Franklin
Director of Missions, Bartow Baptist Association
Ike Reighard
Senior Pastor, Piedmont Church, Marietta, GA
Mark Lunsford
Executive Pastor, Hope Fellowship, Frisco, TX
Bobby Martin
Lead Pastor, Church at Creek’s End, Spring, TX
Randall Williams
Missionary, Concern for the World
Danny Crocker
Church planter and Lake Point Church Executive Pastor
Strategic Partners
LakePoint Sports Community and Town Center
Ultimate amateur sports and tourist destination, Emerson, GA
The Launch Network
Church planting assessment and training, West Ridge Church, Dallas, GA
Bartow Baptist Association
Association of churches in Bartow County, GA
North American Mission Board
Mission center for the Southern Baptist Convention, Alpharetta, GA
Georgia Baptist Convention
Association of Baptist churches in Georgia
Cartersville First Baptist Church
Our sending church, Cartersville, GA
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10. Demographics
Description 2000 2010 2016 (Projected)
Total Population 138,819 195,835 210,564
Total Households 48,792 68,608 74,801
Male Population 68,921 95,884 103,008
Female Population 69,898 99,951 107,556
White 120,269 151,136 161,440
Black 11,462 27,371 30,462
Hispanic 5,909 18,797 24,095
Asian 1,898 4,506 4,801
American Indian 359 721 781
Ages 0 to 4 12,020 14,667 13,781
Ages 5 to 14 22,816 30,155 31,553
Ages 15 to 19 8,724 13,849 15,322
Ages 20 to 24 7,105 12,489 14,472
Ages 25 to 34 24,171 27,531 26,424
Ages 35 to 44 26,889 31,813 31,107
Ages 45 to 54 17,803 27,584 30,345
Ages 55 to 64 9,798 19,111 23,494
Ages 65 to 74 5,643 11,052 14,866
Ages 75 to 84 2,987 5,650 6,810
Ages 85+ 864 1,925 2,380
Average Household Income $65,003 $79,257 $85,502
These figures do not include the impact that LakePoint Sports and Town Center will
have on the area. LakePoint will bring over 26,000 jobs by the year 2014.
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11. Leadership Structure
Governing Entities
Board of Elders
Guarded by the Elders
Pastoral Team
Guided by the Staff
Ministry Team Leaders
Gifted through the Membership
Lead Pastor
Pastoral Team
Board of Elders
Ministry Team Leaders
Executive Pastor
Facilities Director
Director of Communication
Stewardship Director
Director of Technology
Office Manager
Special Events Coordinator
Worship
Worship Arts Pastor
Technical Director
Instrumental Director
Program Director
Graphics Director
Fellowship
Connections Pastor
Director of Guest Follow Up
Director of Guest Services
Membership Assimilation (NExT) Director
Baptism Coordinator
Ministry
Family Ministry Team
Student Minister
Director of Children’s Ministry
PreSchool Director
Evangelism
Community Pastor
Missions Director
Director of Outreach
Director of Sports & Recreation
Director of Evangelism
Discipleship
Spiritual Growth Pastor
Director of Dugouts (Small Groups)
Starting Point Class Director
One Way Children’s Class Director
Prayer Team Coordinator
Pastors & Ministry Team Leaders
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12. Evangelism Strategy
Our evangelism strategy is to bless the community through what we value as a church. The main areas we are
called to bless is the family and the community. The specific ways Lake Point Church can spread the Gospel are:
Families
Marriages / Parenting
Provide a child mentor for selected single-parent families.
Offer free parenting classes.
Offer free seminars and classes to build better marriages.
Finances
Pay the electric bill of a different family in need once a month.
Offer free financial classes on establishing a family budget.
Offer free tax services to low-income families.
Neighborhood Outreach
Opportunities to meet their neighbors and families to play together.
Set up various free movie nights in neighborhoods
Provide community campfires with s’mores and hot chocolate.
Community
Education
Officially adopt the middle school.
Commission people as missionaries to local schools.
Schedule various times to feed the teachers at the local schools.
Train Christian teachers to reach student and staff in their schools.
Offer to counsel with troubled students in schools.
Collaboration
Reward people for their service to the community.
Commission people as missionaries to local businesses.
Align our calendar to the community calendar.
Partner with churches & businesses to build a community playground.
Partner with businesses to establish community events.
Offer our facilities to community events and groups.
LakePoint Sports
Assist LakePoint Sports with ground breaking.
Share the message of the Gospel through sports camps.
Work with local and state FCA to connect people to local churches.
Provide Bible studies for soccer moms.
Assist with sports tournaments to pray for teams and build relationships.
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13. Assimilation Strategy
NExTNew | Experienced | Trained
Discover Lake Point Class
Starting Point Class
NewBelievers
Baptism
Membership Class
Experienced
Believers
Trained
Believers
Serving Opportunities
Leadership Training
Leadership Position
Worship
Services
Small
Groups
Personalized Spiritual Growth Plan
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14. Baptism Service Timeline
Six Weeks Out
Promote baptism service on slide during worship.
Identify people who have made decisions to follow Christ.
Send out initial invites to new believers.
Five Weeks Out
Promote baptism service in small group Dugouts.
Continue to promote on slides during worship.
Four Weeks Out
Send letter to baptism prospects explaining purpose and instructions of baptism.
Show a video testimony of a life-change from someone set to be baptized.
Place announcement slide on website.
Announce baptism service in worship services.
Three Weeks Out
Create baptism service sign ups on website and connection corners.
Continue promo on website, newsletters, small groups and worship services.
Send invite cards for prospects to invite friends and family to baptism service.
Two Weeks Out
Secure baptism team and supplies for service.
Continue sign ups on website and connection corners.
Show video testimony on website.
One Week Out
Send final instruction letters to prospects.
Create baptism certificates.
One final push for sign ups
Preach a sermon on the importance of salvation and baptism.
Communicate any final instructions to baptism team.
Day of Baptism Service
Baptism team sets up the service including pools, towels, T-Shirts, and certificates.
Baptism Process 14

15. Family Fitness Family Finances
Student
Camp
Super Bowl
Parties
Family
Finance Class
Leadership
Retreat
Giving
Statement
Sports
Camps
Baptism
Service
Find Your Spot
Serving Signup
Graduate
Sunday
Egg Launch
February
Easter Sermon Series about the Family
Giving
Statement
Promo Online
Giving
Men’s Sports
Retreat
Freedom
Weekend
Leadership
Development
March AprilJanuary
Student
Mission Trip
May June
Baptism
Service
Annual Church Calendar
August September OctoberJuly November December
Requested
Topics
Leadership
Retreat
Giving
Statement
Back to
School Event
Clutter-Free
Christianity
Sports and Christian Living Real-Life
Stories
Christmas
Giving
Statement
Splash
Bartow
Emphasize
Dugouts
Baptism
Service
Kids
Camp
Staff
Retreat
One Way
Class
Family Fall
Outreach
The Gift Offering
Marriage
Retreat
Student
Winter Retreat
Neighborhood
Campfires
Sermons Stewardship Leadership Students Small Groups Outreach Children
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16. Stewardship / Missions Plan
Over the next five years, Lake Point Church will do the following to
promote giving to spread the Gospel and develop healthy stewardship.
Personal Financial Support
We will have a financial ministry, not just offer financial classes.
We will recruit people for financial ministries.
We will connect people’s giving to God’s Word.
Digital Giving
We will set up and promote digital giving.
We automate the important.
High Capacity Donor Development
We will connect with people who have the ability to build the Kingdom.
We will not abuse them, or ignore them.
We will honor their love for unique experiences.
We will build relationships that value them, and not their money.
Vision Campaigns
We will connect vision campaigns with a vision for the lives of our church.
We will connect campaigns with what God has called us to do.
Communications
We will send out quarterly contribution statements.
We will send vision letters with where we’ve been and where we are going.
We will be intentional about our offering talks.
Missions
We will provide opportunities to give to national offerings in the final quarter of each year
through “The Gift” initiative.
Through our partnerships in various countries, we will support orphan ministries by giving
and sending resources over the next five years.
We will play an active role in helping to plant at least two churches in the next five years.
We will give to our local association and participate in community missions through
SPLASH Bartow.
Giving to the Cooperative Program will be a budget item over the next five years.
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17. Fund Raising Plan
January (2012)
Create launch plan (prospectus)
February
Begin casting the vision of Lake Point Church to potential church partners. This is an ongoing process throughout
prelaunch and post-launch stages.
March
Secure non profit 501(c)3 status.
Set up online giving through website and CCB (Church Community Builder)
Establish a Pray | Promote | Pledge campaign.
April
Set up initial vision meetings in homes.
Establish a prayer team through the website.
May
Establish financial partnership with sending church.
June
Set up Mailchimp as a method of communicating to prayer and financial partners.
Set up baby registry on Amazon.com
July
Send a newsletter update to partners.
Finalize launch budget and supply lists
August
Send a video update to partners.
Set up online giving category for executive pastor.
Begin launch team training and giving.
Share personal story of giving to launch team.
Finalize first year budget.
September
Send a video update to partners.
Set up online giving category for student pastor.
Create a promo card for financial assistance for student pastor.
Post church partners and corporate partners on website.
October
Kick off first prelaunch fundraiser, “60K in 60 Days” with prayer guide.
Set up fundraiser on facebook.
Send a video update to partners.
Send official requests for 2013 funding to church/organization partners.
Create “This is Emerson” video for website and potential partners.
November
Send video update to partners
Continue to promote “60K in 60 Days” fundraiser.
Continue official requests for 2013 funding from church/organization partners.
First preview service (Lunch with Lake Point)
December
Make final call for end-of-the-year giving opportunities.
Send video update to partners
Second preview service (Christmas)
Launch Year Phase - 2013
January
! Two preview services
! Send thank you letters/videos to official partners in ministry.
February
! Official Launch of Lake Point Church
! Communicate with church on the reason we give to God.
! Continue to communicate life-change to partners in ministry.
17

18. Funding Needs
Year One Year Two Year Three Year Four Year Five Year Six
Ministry
(facility rental,
equipment,
programming &
children’s
ministry.)
$50,000 $55,000 $65,000 $75,000 $90,000 $110,000
Outreach
(evangelism,
mIssions,
marketing)
$20,000 $23,000 $35,000 $40,000 $45,000 $55,000
Administration
(Website,
storage, office,
accounting,
benefits)
$50,000 $62,000 $75,000 $85,000 $110,000 $125,000
Staffing
(Lead pastor,
Executive pastor,
Administrative
Assistant)
$180,000 $210,000 $250,000 $280,000 $375,000 $410,000
TOTAL $300,000 $350,000 $425,000 $480,000 $620,000 $700,000
Budget from
outside support
85% 70% 55% 40% 23% 10%
Outside Source $258,800 $250,000 $240,000 $200,000 $150,000 $70,000
Church Offerings $44,200 $100,000 $185,000 $280,000 $470,000 $693,000
With every great ministry opportunity comes a price. The reason most church plants do not survive is
due to lack of financial support. Our goal at Lake Point Church is to become self-supporting after six
years. We commit to assist in planting at least two new churches in our first five years.
Start Up CostsStart Up CostsStart Up CostsStart Up CostsStart Up CostsStart Up Costs
Worship
Services
Audio/Video
Computers,
Software
Staging
Facilities
Storage trailers,
Rental fees,
Insurance
Guest relations
Outreach
Community event
Print supplies
Ministries
Children Worship
Children Supplies
Nursery Supplies
Office
Computers
Lease Space
Bulk Mail
Personnel
Total Cost
$200,000
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19. Ways to Give
Two Ways to Give
Online:
www.LakePointOnline.com
Mail:
Payable to Lake Point Church
475 E. Main St. #161
Cartersville, GA 30121
For more information contact
Frank Bennett | frank@LakePointOnline.com | 770.546.0038
We need partners to financially assist in the planting of
Lake Point Church. If you would like to become a financial supporter,
please pray about what God desires you to give. Your one-time gift and/or monthly gift
will be an investment in the spiritual lives of people yet to know Jesus as their Savior.
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