Non-place Schiphol Airport
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How to make Schiphol Airport a place
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Non-place Schiphol Airport
- 1. Non-Place Schiphol Airport Globalization & New Media Communication & Multimedia Design Hogeschool Zuyd Thursday 15 april 2010
- 2. Welcome Concept Presentation Non-place Concept Presentation Non-place Renee Tümmers, Frank Jongen & Kevin Amendt Non-place Schiphol Airport Final Presentation 15 april 2010
- 3. 1. Introduction 2. Non-places 3. Schiphol 4. Target group 5. Cultural determinants 6. Concept ContentWe talk about... We talk about... Non-place Schiphol Airport Final Presentation 15 april 2010
- 4. IntroductionA short animation... A short animation... Non-place Schiphol Airport Final Presentation 15 april 2010 QuickTime™ en een -decompressor zijn vereist om deze afbeelding weer te geven.
- 5. "If a place can be defined as relational, historical and concerned with identity, then a space which cannot be defined as relational, or historical, or concerned with identity will be a non-place." It depends on the perspective of the person if it is a non-place or not. Non- places are designed in a way to enhance our sense of both atomization and anonymity Non-placesWhat about them... What about them... Non-place Schiphol Airport Final Presentation 15 april 2010 Shoppingmall Supermarket Trainstation
- 6. Non-placesThe aspects... The aspects... Functional History Functional Meaning Sterile Non-personal Standard Emotions Non-place Non-place Schiphol Airport Final Presentation 15 april 2010
- 7. Non-placesThe aspects... The aspects... Functional History Non-place Schiphol Airport Final Presentation 15 april 2010 Main function
- 8. Non-placesThe aspects... The aspects... Functional Meaning Non-place Schiphol Airport Final Presentation 15 april 2010 From A to B
- 9. Non-placesThe aspects... The aspects... Sterile Non-place Schiphol Airport Final Presentation 15 april 2010 Clean, organized, checked and secured
- 10. Non-placesThe aspects... The aspects... Non-personal Non-place Schiphol Airport Final Presentation 15 april 2010 One of thousands, behave in preset patterns
- 11. Non-placesThe aspects... The aspects... Standard Non-place Schiphol Airport Final Presentation 15 april 2010 Similar to others, no own identity
- 12. Non-placesThe aspects... The aspects... Emotions Non-place Schiphol Airport Final Presentation 15 april 2010 Perspective of the person
- 13. Non-placesOverview aspects... Overview aspects... Functional History Functional Meaning Sterile Non-personal Standard Emotions Non-place Non-place Schiphol Airport Final Presentation 15 april 2010
- 14. SchipholThe airport... The airport... Main International Airport of The Netherlands • In 2001, Schiphol was the first airport in the world where passengers passed Passport Control with the help of iris recognition. • Schiphol was the first airport on European mainland to have tax-free shops. • Schiphol was the first airport in the world to host a museum with paintings by old masters: The Rijksmuseum Amsterdam Schiphol. • Schiphol is the first airport in the world to use a robot to load baggage containers. • Since 1980, Schiphol has won more than 140 awards as best airport of Europe or the world. Since 1980, Schiphol has won more than 140 awards as best airport of Europe or the world. Non-place Schiphol Airport Final Presentation 15 april 2010
- 15. SchipholWhy this airport... Why this airport... Experience the environment and non-place effect. Can find a better solution to make Schiphol a place Non-place Schiphol Airport Final Presentation 15 april 2010
- 16. Target groupWho did we choose... Who did we choose... Non-place Schiphol Airport Final Presentation 15 april 2010
- 17. Target groupWho did we choose... Who did we choose... Non-place Schiphol Airport Final Presentation 15 april 2010
- 18. Target groupWho did we choose... Who did we choose... Non-place Schiphol Airport Final Presentation 15 april 2010
- 19. Target groupThe main countries... The main countries... Non-place Schiphol Airport Final Presentation 15 april 2010
- 20. Target groupCultural dimensions... Cultural dimensions... Non-place Schiphol Airport Final Presentation 15 april 2010 Netherlands PDI: 38 IDV: 80 MAS: 14 UIA: 53 LTO: 44 USA PDI: 40 IDV: 91 MAS: 62 UIA: 46 LTO: 29 Arab World PDI: 80 IDV: 38 MAS: 52 UIA: 68 LTO: - Japan PDI: 54 IDV: 46 MAS: 95 UIA: 92 LTO: 80 China PDI: 80 IDV: 20 MAS: 66 UIA: 30 LTO: 118 UK PDI: 35 IDV: 89 MAS: 66 UIA: 35 LTO: 25 Spain PDI: 57 IDV: 51 MAS: 42 UIA: 86 LTO: - Germany PDI: 35 IDV: 67 MAS: 66 UIA: 65 LTO: 31 The western countries have a PDI index around 35 – 40, Middle-East and eastern countries around 80. IDV index in western countries generally quite high and in Middle-East countries clearly lower.
- 21. Concept Schiphol Bridge Bridges reduce the gap between people, cultures, bridge time and history. Several famous bridges all over the world: • Golden Gate Bridge • Brooklyn Bridge • Tsing Ma Bridge • Akashi-Kaikyo Bridge • Clifton Suspension Bridge • Storbaelt • Schiphol Bridge All these bridges have one main thing in common: connecting people, countries and cultures! Schiphol BridgeThe concept... The concept... Non-place Schiphol Airport Final Presentation 15 april 2010 Golden Gate Bridge Storbaelt
- 22. Nowadays people use Schiphol as an “entrance to the world”. We want to make Schiphol a “Bridge to the world” A bridge consists of two ends: depart and arrival, from A to B. The bridge is placed in the departure terminal where people wait before boarding. Schiphol Bridge is all about leaving travelers marks. Leaving marks, photos and footprints Photos and footprints • Create & transfer emotions • Create an ‘organized chaos’ No actual preset patterns. The environment is no longer ‘clean’ and ‘sterile’ Schiphol BridgeThe concept... The concept... Non-place Schiphol Airport Final Presentation 15 april 2010
- 23. Appearance • biological • acquired In this concept appearance relates to the perception element of the cultural determinants Perception • Important • Unimportant If a person has some recognizing (with his own culture) during the perception there is more change to be rated as important and be memorized. Schiphol BridgeCultural determinants... Cultural determinants... Non-place Schiphol Airport Final Presentation 15 april 2010
- 24. Schiphol BridgeThe bridge... The bridge... Non-place Schiphol Airport Final Presentation 15 april 2010
- 25. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
- 26. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
- 27. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
- 28. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
- 29. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
- 30. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touchscreen Live view
- 31. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Flash hold still! Almost done...
- 32. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Photo is made Approve Ok or Delete
- 33. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Touch & drag 50.000 photos Adjustable We-did-it-together-feeling!
- 34. Schiphol BridgeThe interface... The interface... Non-place Schiphol Airport Final Presentation 15 april 2010 Footprints on the floor 5 colors • Blue • Black • Red • Yellow • Green These colors represent continents or the major geographical areas of the world
- 35. Thank you for your attention! Questions?And answers... And answers... Non-place Schiphol Airport Final Presentation 15 april 2010
Hinweis der Redaktion
- Mark augeeee .. book .. states Everyplace can actually be a non-place, but it depends on the person if a place is a non-place or not. But when looking beyond the individual there are places who are in general, for most people, non-places. Like an airport, train station, shopping mall, supermarket, etc.
- Depart arrival travelers Has always been and will always been
- Travelers are there because Mostly everything in the airport is related to this function
- is supossed to be.. Preset patterns The location of everything that is placed within the building is planned. Each day these preset locations are the same and all marks of the people are removed.
- Schiphol airport is non-personal to it’s visitors. Each individual is one of thousands visitors per day and is supposed to behave in preset patterns. When an individual deviates from preset patterns security issues are created.
- There are a few aspects within in the airport that communicates a regional (Amsterdam) or national (The Netherlands) identity, but there are so many standard features that the regional and national fall into oblivion.
- It depends on the perspective of the person how these emotions will be. The perspective of an employee is way different then a passenger who visits Schiphol the first time. They have a different level of recognizing and feel less or more connected to the environment.
- To make a place we have to create a concept that will contain the opposite of these aspects
- did you know..
- We choose schiphol because we never visited another airport. Frank vanaf nu
- 42% + 20 = 62% = 27.032.000 total leisure/pleasure travelers. 33% + 4% + 1% = 38% = 16.568.000 total business travelers
- Scale
- For example if you see someone smiling on a photo, the photo transfer a happy emotion. No actual preset patterns. With this the environment is no longer ‘clean’ and ‘sterile’, because there are a lot of different, by the travelers themselves added, photos and colored footprints. Kevin nu
- Photos of all different types of cultures are shown on the bridge within the cultural determinants appearance of people is a major factor in the Schiphol Bridge concept- includes skin colour, colour and the shape of eyes, texture and color of hair, and body structure. - Acquired appearance includes clothing, hair dress, etc. Every human perceives and is constantly making difference between important and unimportant. The decision between important and unimportant is made within milliseconds. ..slide tekst.. The concept will attract attention due to the appearance. It depends on the person if the bridge is rated as important or not. Because the bridge contains photos of people of all kind of continents, countries and cultures, the perception while seeing the bridge has a high possibillty to be rated as important due to the recognizing a person has to its own culture or background shown on the photos. Frank
- created of glass, Handrail 120 cm tall The bridge is placed in the departure terminal where people wait before boarding. walk beneath 5 m width 20 m long in total 50.000 photos 6 screens to add photo’s Oldest one first replaced
- travelers walk up to the interface, they see themselves in a live view . They touch the screen with camera icon and text make picture. Possible for 1 person or group
- After they touched the screen an alert appears counting from 5 till 1 . When the counter hits 0 a photo will be made .
- When travelers touch Ok the photo will be transferred to the handrail, just below the interface. Travelers can touch their photo on the handrail and slide them wherever they like. But when travelers are not satisfied with the photo they touch delete, an alert appears, photo deleted, next the livestream will appear again and a new photo can be taken. Once the photo is placed on the Schiphol Bridge all photos can be touched and dragged around the handrail. All travelers can touch and drag all photos not only their own photo. By this the positions of all photos is adjustable by everyone who wants to do it. The bridge is built of transparent glass and the photos create the color and look of the bridge. Without any photos there is no ‘actual’ bridge (because it’s transparent). All photos from different travelers will complete the brigde. This creat some kind of we-did-it-together-feeling.
- Once the photo is placed on the Schiphol Bridge all photos can be touched and dragged around the handrail. All travelers can touch and drag all photos not only their own photo. By this the positions of all photos is adjustable by everyone who wants to do it. The bridge is built of transparent glass and the photos create the color and look of the bridge. Without any photos there is no ‘actual’ bridge (because it’s transparent). All photos from different travelers will complete the brigde. This creat some kind of we-did-it-together-feeling.
- At the glass floor of the bridge the footsteps of the passing travelers will appear. There are 5 different footprint colors, blue, black, red, yellow, and green. At a certain time the complete floor will be covered entirely with footprints. Each footprints (can) overlap other footprints. They will not be deleted by only disappear because they are covered with a new footprint. When someone walks up the bridge his or her footsteps will be connected to one of the 5 colors. These colors were used to form the Olympic Games Symbol, The Olympic rings. Every flag of a country participating in the Olympics includes at least one of the color