5. The purpose is often hidden in the stories that a person
or an organization can tell about her / his / its past.
Example
Nestlé was founded to save the life of a baby.
Adapted from:
https://hbr.org/2016/03/4-hard-questions-to-ask-about-your-companys-purpose
9. Question # 4
What do people, you love,
say when you tell them
about your purpose?
10. When Kathi shared her purpose statement with her
family and friends, this was their response:
“Yes! That’s you - all the time!”
https://hbr.org/2014/05/from-purpose-to-impact/ar/1
11. One musician described his profound sense of
meaningfulness when his father attended a
performance of his for the first time and finally came
to appreciate and understand the musician’s work.
http://sloanreview.mit.edu/article/what-makes-work-meaningful-or-meaningless/
13. When writing your purpose, focus on
benefits people get from what you do.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/3
14. Research shows that individuals tend to experience
their work as meaningful when it matters to
others more than just to themselves.
http://sloanreview.mit.edu/article/what-makes-work-meaningful-or-meaningless/
http://www.nzz.ch/wissenschaft/bildung/auf-die-einstellung-kommt-es-an-1.18170740
16. Evolutionary purpose means that people listen and
help the person or organization grow into
what she / he / it needs to be rather than try to
control or shape it based on their preferences.
http://www.reinventingorganizationswiki.com/index.php?title=Evolutionary_Purpose
http://agilitrix.com/2016/04/teal-organization-illustration/