2. GROUP 1
CHAPTER ONE
NAME OF ENTERPRISE- JERICHOS MEDICAL CLINIC
NATURE OF BUSINESS – PARTNERSHIP
LOCATION – MTWAPA ALONG MSA-MLND RD
NEAR TUSKS SUPERMARKET
ADRESS – P.O BOX 80289
MTWAPA
TEL-0720333999,0735333999
EMAIL – jerichos 160@gmail.com
SERVICES – MEDICAL CLINIC entailing
In patient
Out patients
Laboratory services
Maternity services
Antenatal and postnatal care
Circumcision
VCT
Family Planning Services
Pharmacy
X- ray services
OPPORTUNITIES - Highly populated
Near the highway accessible
3. Security because of presence of police post near the place also
Shimo la Tewa is just Some miles away.
VISION - To improve the health status of the community
MISSION - To offer fair and quality services to the community of Mtwapa.
OBJECTIVES –To provide quality health services to the people around Mtwapa and its
environment.
4. CHAPTER TWO
MARKETING PLAN
SERVICES – Qualified doctor’s and clinical officers, Registered Nurses and Lab technicians and
Trained Subordinate staffs.
PRODUCTS – Original drugs certified by KEB’S, Reagents will be Original and not counterfeit
or generic
TARGET MARKET – Tourists, learning Institution e.g Shanzu, Pregnant Women, Kids and
Youths.
COMPETITIVE ANALYSIS – Tudor health care,Tunza health care, Jericho’s clinic will be
offering maternity
Services. Inpatients where the other clinic don’t have.
Jericho’s Laboratory will be highly equipped and we will be
doing all tests
Jericho’s will be offering x-ray and scanning services
Jericho’s will be offering circumcision to both Adult and
Young people
PROMOTION – Jericho’s will be offering free Nutritional consultation for children under 5
years.
PRICE – Jericho’s clinic will offer 10% prices to the children under 5yearsfor the 1st 5 months
5. CHAPTER THREE
OPERATIONAL PLAN – 24 Hours -Monday to Monday. We are open on public holidays
WORKERS – Medical officers, 2doctors, consultant day time and night.
ORGANISATIONAL PLAN – Clinical officers -3 on shift
Nurses - 4 on shift
Lab Technologists
Pharmacists -2
Subordinates –Receptionists -2
Cleaners – 2
Cooks -2
Watchman – 2
Drivers -2
Accountant – 2
MANAGEMENT PLAN
DIRECTOR’S – Board of Directors among the partners
Duties – Organizing meetings
Policy implementation
Daily overseeing of control of work
Monitor performance and report on progress
Guide all the staffs and subordinates.
DOCTORS - Dealing with emergency cases
Consultation cases
Supervise clinical officers
CHIEF CLINICAL OFFICER - Supervise the other clinical officers and Nurses.
OTHER CLINICAL OFFICER – Minor surgeries, deliveries, clerking/seeing patients
6. CHIEF NURSES (NURSE INCHARGE) – Will be supervising other nurses and report to the
clinical officers.
OTHER NURSES –Taking of the inpatients
Wound dressing
Giving injections
Helping in maternity services
PHARMACISTS INCHARGE- Monitoring and keeping records of the drugs
Giving orders to other pharmacists
OTHER PHARMACIST – Dispensing of the drugs to patients
Giving directions to patients on the use of drugs.
Stock monitoring of drugs and giving records to pharmacist in
charge
LAB TECHNOLOGISTS INCHARGE – Monitor progress of the laboratory
Being in charge of the laboratory
Keeping records of the reagents used, monitoring
of the laboratory Equipment and tools
Ordering of stock and giving information to the
director
Handling disciplinary issues to the other laboratory
technologists
OTHER LABOARATORY TECHNOLOGISTS – To perform all laboratory tests
To collect specimen
To advise the doctors on clinical officer
on the results attained.
7. ACCOUNTANT – Taking care of finances (all)
Keep financial records
Budgets the salaries of the staff(salary remuneration)
Give the expenditure per month to the directors
FINANCIAL PLAN (6M)
Capital – 800KSH per person
Loan – 5M- Barclay Bank
Sponsors – Ambulance
x-machines – Germany (Mr Garfield)
SALARIES KSH
Director - 180,000
Doctor - 120,000
Lab technologist - 60,000
Nurses - 40,000
Pharmacy - 60,000
Clinical officer - 70,000
Accountant - 40,000
Receptionist - 25,000
Cooks - 18,000
Watchman - 15,000
Cleaner - 10,000
8. Driver - 20,000
EXPENSES
Rent - 150,000
Electricity and water - 30,000
Fuel - 10,000
Maintenance -60,000
MATERNITY
Maternity equipments -2M
Laboratory equipments - 5 M
X ray and Scan equipment –Sponsor
Total – 7.7818M