LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle - Forward Progress

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5 Easy Steps to Convert Connections to New Business
SOCIAL SELLING 101

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of SocialJack.com™
• Trained and Coached over 98,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and
Conversion Social Networking, Email Marketing
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Insurance, Real Estate, Banking, Professional
Services, Legal, Accounting, Technology, Marketing Agencies,
Coaching and Training, Higher Education and Channel Sales…

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

Social Media – Why?
• Reputation
• Protection
• Visibility
• Referrals
• New Business

The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Networking!
• Viral Activity
• Sharing

Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Alumni
• Charities
• Religious/Health
• LinkedIn Groups

How Many Contacts Do You Have That You Cannot
See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
NO MORE
JUST ONE TO
ONE!

The LinkedIn Network

2015 LinkedIn Stats - Growing
• LinkedIn has over 350 million members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted
Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

#1 -Your Professional Profile
• Complete Profile
• Step One - Social Selling
• Your First Conversation
• Be Clear
• What will you do for others?
• Why & how?
• What do you want/need?

Express Yourself

Visual Impact

Share Skills and Manage Endorsements

#2 - Adding Connections
Your Social Reach
• Are you on LinkedIn?
• Is it ok if we connect?
• Step Two – Social Selling
• Get social!

Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number
#2 Adding
Connections
Your Social Reach

#3 - Posting – Starting a Conversation
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Step Three
Social Selling

Value Based Posting

#4 - Engage with Connections’ Activity
Step Four – Social Selling
Your Networking Event!

Homepage Interaction

Search and Message

Set the Hook - Convert
Power
Move

#5 - Group Networking
Step
Five
Social
Selling

Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social = Social Selling
• Have Meaningful Conversations
• Provide Value - Be Present!
• More?

Q & AQ & A

Thank You!Thank You!

Connect WITH us!
Dean@ForwardProgress.net
www.ForwardProgress.NET
www.socialjack.com
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
TWITTER: Twitter.com/SocialJack
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
BUSINESS PAGE: Facebook.com/SocialJack
LINKEDIN: LinkedIn.com/in/DeanDeLisle

LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle - Forward Progress

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