2. ⢠Orlando based direct marketing company
⢠Operates in 120 countries
⢠72 distributors in 50 cities in Indonesia
⢠Aproximately 40.000 sales forces in 2008
⢠No Advertising allowed
What we do:
⢠Create engagement with target audience through digital
channels
⢠Since 30 second commercial is not allowed, we created â30
minutesâ commercial through TV Program
⢠We donât talk about the product, we talk about the user.
13. highlight
⢠Innovative approach
â Multimedia approach:
print, twitter & event
â Bring online to offline
⢠Strong stopping power
â People read 10 mins for
this ad
14.
15.
16. Recent Achievement
âItâs about changing life. We have a valid
mission, people are passionate about it.
Secondly I think we have business model
that include putting together a quality
products thatâs differentiate with a selling
method we called a party. Thereâs a party
starting some where, every 2 seconds & then
the 3rd ingredients is opportunity, showing a
woman how to change her life .Iâm so happy
to say that we just made a decision at the
executive committee, weâre in more than a
hundred countries, Indonesia weâre
selected âCountry of the year for
Tupperware.â
Excalibur Sword as a symbol for âCountry Of The Yearâ
-Rick Goings, Chairman & CEO Tupperware
PT Tupperware Indonesia has got 3 Excalibur swords
Brands Corporation
17. Campaign Result
⢠Country of The Year 2007 â 2011
⢠380% achievement in 2011
⢠190% achievement in 2009
⢠180% achievement in 2008
⢠Best Marketing Public Relations Program 2012 (sour ce: Mi x Magazi ne)
⢠Indonesiaâs Best Brand Award Award 2012 (sour ce: SW ) A
⢠Social Media Award 2012 (sour ce: Di gi t al Mar ket i ng, Fr ont i er , and Mar ket i ng)
⢠TOP Brand Award 2011 (sour ce: Mar ket i ng)
⢠Indonesiaâs Most Fave Women Brand 2010
(sour ce: M ket eer s & M k Pl us I nsi ght )
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