The Pick Szeged company was founded in 1869 and has since specialized in salami manufacturing. It was privately owned until 1948 when the government took ownership. It has since grown significantly, acquiring other brands and facilities. It now processes over 350,000 pigs and 15,000 cattle annually, producing 45,000 tons of meat products. The company generates over $60 billion HUF in revenue annually, over $55 million of which comes from exports. Its portfolio includes various salami, ham, and deli products sold widely in Hungary and Europe under traditional Hungarian brands.

1. Pick Szeged Privately
Owned Share
Company

2. Szeged
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3. 1. History of the enterprise
• The company was founded in 1869 by Márk Pick
• 1883 - specialized to salami manufacturing
• 1906 - Jenő Pick came to be a co-proprietor
• During the first world war manufacturing was stopped
• Restarted the activities only in 1920
• 1927- got a trademark
• 1931- cartel-pact with Herz Budapest and Vidoni
Debrecen
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4. • 1939 –started to produce salami in summer
• 1939-1946 average annual 3,000-4,000 tons
• 1948 - the government took the ownership
• 1960 - started new building operations
• 1992 - came to be a shareholder group
• 1997 the Ringa Company was purchased
• 2006 Délhús merged into Pick
• 2007 Szeged Salami became protected product
• 2008 A new representative office opened in Japan
• 2010 Herz brand has been acquired by Pick
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5. Bonafarm Group
• Was established to clamp the true stories of the best Hungarian food
production from the growth to the fabrication
• The objective of the Bonafarm Group is to build on the cooperation
and development of the various member companies
• Two main activities:
• our agricultural companies produce the crop needed to feed our
livestock and the industrial crop for sale, as well as tending to our
farm animals
• our own raw materials are added to high-quality market
ingredients to produce tasty meat and dairy products as well as
wines
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6. 2. Targets
• Preserve the identity of traditional Hungarian brands
• Improve their reputation abroad
• Logo:
• Color: red, white and green
• BrandingHungaricum
• Weell-known products in Hungary and in Europe
• Fulfil the consumer claims
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8. 3. Scope of activity
• Cuts off and processes 350.000 pigs and nearly
15.000 cattles
• 45.000 tons of finished produce
• Reveneu: 60 billion HUF
• Revenue of export: 55 million Euro
• Many various premium products:
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9. Pick Coldcuts Pick Grillproducts
Pick Ham
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Tinned Food

10. • 3 million sticks of winter-salami
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11. 4. Marketing activity
Nursery school: was opened in 1970
for the employee’s children
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Nursery: was founded in 2011.01.01.

12. Pick Szeged Handball Team
– Pick Szeged Zrt. cares about the city:
– Supports the famous handball team, which is the second best team in
Hungary at the moment
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13. - Organizes charitable foot-
race:
„Pick street foot-race for children”
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In the name of
charity and health!

14. 5. Construction, hierarchy
• Four plants: Szeged, Pécs, Baja and Alsómocsolád
• Subsidiaries: German, Russian, Slovakian, Romanian
• Representative office in Japan
• Five premises, chain of shops
• An emporium in Budapest
• 2800 employees
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15. 6. Contact
• Central address:
Address: 6725 Szeged, Szabadkai str. 18.
Postal address: 6701 Szeged, Pf.: 15.
Telephone: 06-62/ 567-000
Telefax: 06-62/ 567-313
• Customer service:
E-mail: vevoszolgalat@pick.hu
Telephone: 06-62/ 567-298, 374, 161, 162
Telefax: 06-62/ 567-362, 356
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16. „Eat good to feel good”
• https://www.youtube.com/watch?v=P7r3uvF50Zs
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17. Thank you for listening!