3. Share of Voice & Top of the Mind.

4. Retention & Nos.

5. Engagement & Excitement.

7. 60 no. of coupons & 6 No. of master coupons have already been printed in newspaper (6th Master coupon to be printed on 14th May’11).

8. Reader wererequired to collect Min. 40 Coupons + 5 Master coupons and paste it on the Master Format out of the total of 60 Coupons & 6 Master coupons to be printed.

9. Master formats were deposited to Hawkers / Agents & identified drop points - Master format deposit run for 10-15 days.

10. All the Units were advised to ensure the Pullout wise data entry of the formats received for the fair random draw through computer random generation software. Therefore, it was imperative to have all the coupon entries to be entered through data entry

11. The right answers received got the fair chance of winning the prizes as per the attached prize matrix, through lucky draw for the coupons and through random winner selection online – by the end of the activity.

13. Bumper prize Winners has been announced at Panipat.

14. All correct entries of any week were eligible for Bumper prize of 2 alto cars/ Motorcycle/ LCD TV/ Fridge/ Washing Machine, etc.

15. The bumper prize draw has been conducted at Panipat office by local celebrity.

16. Bumper prize ceremony has been conducted at Panipat with a celebrity figure and top politicians and bureaucrats of the State.

18. Participation Count

19. Print Communication 07/02/2011 08/02/2011 10/02/2011 09/02/2011

20. Print Communication 11/02/2011 12/02/2011 13/02/2011 14/02/2011

21. Print Communication Revealer Ad Jacket

22. Brochure Coupon

23. Haryana Float Activity

24. Bumper Prize Announcement Ad

25. Newspaper Coverage

26. HJECT Bumper Prize Event: Snapshots

27. HJECT Bumper Prize Event: Snapshots

28. HJECT Bumper Prize Event: Snapshots

29. HJECT Bumper Prize Event: Snapshots

30. Maruti Alto Car: Winners

31. Motor Cycle: Winners

32. Microwave Owen: Winners

33. Television: Winners

34. Washing Machine: Winners

35. Refrigerator: Winners

36. Newspaper Coverage

37. Thank You