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A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation)

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Signal Chicago 2012
Signal Chicago 2012

CM Summit (May 15, 2012)

BusinessTechnologie
1 von 21
A Nagging Suspicion Using Research to Drive Strategy Valerie Buckingham Head of North American Marketing Nokia Corporation
Reboot
A Unique U.S. Position
Threading a Needle
Picking a Target
Broad Appeal
Where’s The Beef?
Be Momentous
Be Funny
And the Verdict…
And the Verdict…
Thanks!

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