This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/focus-group-report-template-317 It's important to document the findings of your recent focus group in order to communicate the results to management and other key stakeholders. These findings should be presented in a concise, professional format. We created the Focus Group Report Template to help you communicate the findings of a focus group quickly and efficiently. This Microsoft Word document includes the following sections to complete with your market research team: Executive Summary, Introduction, Methodology & Participant Profile, Demographics, Discussion Results, Conclusion, Recommendations & Appendices. This tool allows you to save time on formatting by providing you with a concise, well researched Focus Group Report format.

1. Focus Group Report Template
Purpose
The purpose of this tool is to help you communicate the findings of a Focus Group.
How to Use this Template
Complete the following sections with your market research team:
Introduction,
Methodology,
Demographics,
Discussion
Executive Summary,
Results,
Conclusion,
Recommendations and Appendices.
Update the look and feel of this document to reflect your corporate brand, and be sure to
include many images that reinforce your message and show you in action.
[Insert your Logo here]
Focus Group Report
[Insert date]
Company Name
Prepared For:
Company Address Line 1
Prepared By:
Company Address Line 2
Date:

2. 1. Executive Summary
Provide a brief description of the key findings of your focus group, discuss your initial
hypothesis and document the objectives of the study. Be sure to highlight issues that are
relevant to your target audience.
2. Introduction
Briefly discuss your market research study. Include relevant background information and a
short description of any findings produced from other research methods.
3. Methodology & Participant Profile
3.1 Instrument Development
Discuss the process taken to develop your discussion guide, participant profile form and
any other documents related to your focus group.
Include purpose & explanation of
topics & questions for all documents. Any documents discussed here can be inserted in
the final section of this report – 8. Appendices.
3.2 Site Selection
Discuss the reasons for your focus group location choices.
If applicable, provide
information on the selected locations that may correlate to your study.
3.3 Participant Selection
Describe the process of selecting participants for your focus group. Include qualifications
of your participant recruiter, his/her actions taken to recruit, any incentives given to
potential participants in order to attend and any other relevant information.
3.4 Focus Groups
Provide general information for the actual focus group events.
Include a list of dates,
times and locations; length of discussions; instruments used to record/transcribe the
session; and any other specific information regarding the actual events.

3. b. Generalize Overall Viewpoint
2. Question #2
a. Summarize Responses
b. Generalize Overall Viewpoint
3. Question #3
a. Summarize Responses
b. Generalize Overall Viewpoint
5.2 Topic #2
Briefly describe the topic being discussed.
Insert the questions asked, responses &
attitudes here:
1. Question #1
a. Summarize Responses
b. Generalize Overall Viewpoint
2. Question #2
a. Summarize Responses
b. Generalize Overall Viewpoint
3. Question #3
a. Summarize Responses
b. Generalize Overall Viewpoint
5.3 Topic #3
Briefly describe the topic being discussed.
attitudes here:
1. Question #1
a. Summarize Responses
b. Generalize Overall Viewpoint
2. Question #2
a. Summarize Responses
Insert the questions asked, responses &

4. 8. Appendices
Insert the documents associated with this focus group. These documents may include, but
are not limited to:
 Focus Group Discussion Guide
 Participant Profile Form (Blank Copy)
 Participant Profile Forms (Completed)