CEO Keynote @ "YouTube Generation" Developer Conference

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Keynote to 550+ execs at ARC\'s Silicon Valley Developer Conference

Copyright© 2007. ARC International. All rights reserved.

Changing Landscape Copyright© 2007. ARC International. All rights reserved. New Form Factors More Sources New Distributors

Consumer’s Expectations Time is “Whenever” Place is “Wherever” Technology is Choices are “Whatever” “ Huh?” Copyright© 2007. ARC International. All rights reserved. GPS HD Audio, Video Early A.I. WiMAX

“ Free” Storage $100M 1987 2015 Sources: Semico Research Corp; Hard Disk Drive Mfg’s Dotted line represents extrapolation Project Cost/Terabyte $1 Copyright© 2007. ARC International. All rights reserved.

“ Free” Data Transmission 1M Mb/S 1975 2015 Data Rate 1 Mb/S Cost per Bit per KM/S Sources: Semico Research Corp; AT&T Dotted lines represent extrapolation $100 $0.00001 Data Rate Cost Copyright© 2007. ARC International. All rights reserved.

Declining Semiconductor Prices W.W. IC Unit Shipments W.W. IC ASPs Source: Semico Research Corp. Billions Units ASPs Copyright© 2007. ARC International. All rights reserved.

45 Million Unit Markets Copyright© 2007. ARC International. All rights reserved. Millions of Units Unit Volumes Source: Semico Research Corp. Millions of Dollars Design Costs Device Revenues

Do Semiconductors “Get” the New Environment? ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright© 2007. ARC International. All rights reserved.

Declining Venture Capital Investment Millions of Dollars Sources: PricewaterhouseCoopers and Thomson Financial Indicates US venture capital activity in Q3, 2007 Calendar Q3 2007 Copyright© 2007. ARC International. All rights reserved.

[object Object],Why? $2.00/unit $25.00/unit $399.00/unit Copyright© 2007. ARC International. All rights reserved.

Connecting Semiconductors to The Consumer Enhanced Experience Increased Portability Time to Market Copyright© 2007. ARC International. All rights reserved.

Enhanced Experience Multiple Formats Different Form Factors High Quality Encode & Decode Copyright© 2007. ARC International. All rights reserved.

[object Object],[object Object],[object Object],ARC’s Approach ,[object Object],[object Object],[object Object],Example: ARC ® 417V Subsystem Programmable Configurable Scalable Low Power Copyright© 2007. ARC International. All rights reserved.

Increased Portability WiFi WiMAX Copyright© 2007. ARC International. All rights reserved.

Increased Portability Copyright© 2007. ARC International. All rights reserved.

Time to Market GPS 802.11 Bluetooth ® Multi- Channel Sound Video Decode Video Encode 3G Baseband Imaging Camera I/F UART JTAG USB I/O AXI Controller I/O I/O Trace SDRC Fixed Architectures Non-Programmable Non-Scalable Single Format Homogeneous IP from Multiple Vendors 100’s of Hardware Blocks Numerous Development Environments No Pre-Verification No Pre-Integration Un-Optimized Power Consumption Un-Optimized Performance Host Processor DSP Graphics

ARC’s IP Approach Copyright© 2007. ARC International. All rights reserved. Hardware IP Software IP Development Tools Integrated Solutions

ARC’s SoC Design Approach Common Development Environment Early Adopter: Multiple HW Architectures HW Development Tools IP Library SW Library SW Development Tools Common APIs Open Source Applications Copyright© 2007. ARC International. All rights reserved.

Summary ,[object Object],[object Object],[object Object],Copyright© 2007. ARC International. All rights reserved.

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CEO Keynote @ "YouTube Generation" Developer Conference

4. Consumer’s Expectations Time is “Whenever” Place is “Wherever” Technology is Choices are “Whatever” “ Huh?” Copyright© 2007. ARC International. All rights reserved. GPS HD Audio, Video Early A.I. WiMAX

5. “ Free” Storage $100M 1987 2015 Sources: Semico Research Corp; Hard Disk Drive Mfg’s Dotted line represents extrapolation Project Cost/Terabyte $1 Copyright© 2007. ARC International. All rights reserved.

6. “ Free” Data Transmission 1M Mb/S 1975 2015 Data Rate 1 Mb/S Cost per Bit per KM/S Sources: Semico Research Corp; AT&T Dotted lines represent extrapolation $100 $0.00001 Data Rate Cost Copyright© 2007. ARC International. All rights reserved.

10. Declining Venture Capital Investment Millions of Dollars Sources: PricewaterhouseCoopers and Thomson Financial Indicates US venture capital activity in Q3, 2007 Calendar Q3 2007 Copyright© 2007. ARC International. All rights reserved.

11.

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17. Time to Market GPS 802.11 Bluetooth ® Multi- Channel Sound Video Decode Video Encode 3G Baseband Imaging Camera I/F UART JTAG USB I/O AXI Controller I/O I/O Trace SDRC Fixed Architectures Non-Programmable Non-Scalable Single Format Homogeneous IP from Multiple Vendors 100’s of Hardware Blocks Numerous Development Environments No Pre-Verification No Pre-Integration Un-Optimized Power Consumption Un-Optimized Performance Host Processor DSP Graphics

19. ARC’s SoC Design Approach Common Development Environment Early Adopter: Multiple HW Architectures HW Development Tools IP Library SW Library SW Development Tools Common APIs Open Source Applications Copyright© 2007. ARC International. All rights reserved.

20.