1. Amelia Hotel at the
Beach
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf

2. Florida's First Coast of Golf
60 Second Commercial
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3. FFCG's Regional Cooperation
Double-click to enter title
A Golf Destination Marketing
Company
Established in 1992
"Golf Marketing Department":
Jacksonville
Amelia Island
Ponte Vedra Beach
St. Augustine
Clay County
Flagler County

4. Your Membership Dues of $1,380 are
part
of a $1.94 Million co-op Marketing Plan
Amelia Hotel at the Beach Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Amelia Hotel at the Beach's stay and play packages listed on the
Visit Florida "Hot Deals" page, (rotating basis).

5. Amelia Hotel at the Beach's
Digital Marketing through FFCG
Florida's First Coast of Golf's web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
October 2012, April 2013, June & August 2013

6. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Florida's First Coast of Golf Sponsored Promotions

7. Golf Package Button on YOUR
website
www.ameliahotel.com/amelia-island-vacation-en.html

8. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)

9. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

10. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

11. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design

12. FFCG Click Throughs to Amelia Hotel Booking
Pages
2011-12 Total YTD = 747
2012-13 Total YTD = 2,453
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13. Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Winner

14. 2013 Governors Conference
Awarded Best Website in Florida

15. Welcome Center's May Golf Month
Promotion
North Hampton & Amelia Hotel at the Beach
Golf Package Give-away

16. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672

17. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers

18. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259

19. Family Friendly link on
Florida's First Coast of Golf's website

20. Visit Florida's Golf Publication

21. THE PLAYERS TV Spot
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Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market

22. In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning