Esmée Lechner DDB & Tribal Amsterdam Overview Five percent of all children in the Netherlands stutter. That’s one kid in every classroom. Many of them become victims of bullying. Talking out loud helps, but they avoid their speech handicap by texting on their phones. As a telecommunication brand, Vodafone wanted to show how (mobile) technology has a positive influence on people’s lives. In this talk Esmée is going to talk about the Get The Flow case, where they’ve build an app to help children to communicate better and use their phones to improve their speech.

1. Using technology
asaremedy
February 19, 2018 @EsmeeLechner

2. Esmée Lechner
Senior Designer @
February 19, 2018 @EsmeeLechner

6. Increase
emotional connection
with Vodafone

7. Mobile technology
can do more than only
connect people

8. 5% of all children in
the Netherlands stutter

10. People who stutter have
a speech rhythm problem

12. Can we use the rhythm in
rap to help children speak
more fluently?

17. Design

21. Start over

31. Launch

34. GetTheFlowisusedby
70officialstutter therapies
intheNetherlands

35. Andtherefore

37. February 19, 2018 @EsmeeLechner
THANKS!