An introduction to social media marketing including some national and local case studies, the five requirements to be in social media marketing, and tips / ideas for good social media marketing

1. U ready for the social revolution? Duncan Alney Firebelly Marketing

2. Duncan: the scoop Grew up in India Lived in London & Toronto Came to America to be a cowboy Brand Marketing Experience Entrepreneur: Firebelly Social Media Focus Marathons Loves Food Film maker and photographer 3 cats 1 wife

3. You ready for this: its everywhere!

4. NO REALLY! u ready 4 this?

6. Famous mullets Billy Ray Cyrus Don Johnson John Stamos Phil Collins Bono Business in the Front Party In the Back

7. Social Media: where does it fit?

10. Brands: No Control!

11. People: have the power

12. People: want to trust you (be real and open)

13. Humanize: your brand!

14. Good Content: It’s Engaging!

15. Evangelists: they’re out there!

16. Case Studies

17. Starbucks MyStarbucksIdea.com Consumer feedback Submit, vote, review in action Asking for involvement

18. Blendtec Will it Blend? video series 7 million views of iPhone YouTube sensation 5 fold increase in sales Clever, low cost

20. Dell Hell Dell ignores blogger Jeff Jarvis He writes Dell Hell First Blogs then mainstream media Huge blow to Dell’s image and sales IdeaStorm Significant changes in process and $

21. Local : J.C.Hart

22. J.C. Hart objectives Increase exposure and traffic to company site Increase J.C. Hart’s results in image and video searches Community-building to retain existing residents

23. J.C. Hart strategies Replace paper community newsletters with blogs Flickr account with images optimized for search Establish a YouTube channel and launch a resident video contest for user-generated contest and testimonials

24. J.C. Hart results Traffic to the website increased substantially Social media sites delivered qualified traffic and leads Property occupancy rates are ahead of industry average by 10-15% YouTube channel received over 10,000 views in 2 weeks

25. Top 10 Website Traffic Sources

26. Top video & image search results for “Indianapolis apartments”

27. Video contest a hit with residents and is getting good publicity

28. Local : Yats Restaurants

29. Yats objectives Generate awareness and traffic to the website and restaurants Create more Yats restaurant results in the Google SERPs Help ailing location break even Increase Tuesday business and overall revenue

30. Yats strategies Build community of 3,000 online Presence on Myspace, Facebook & Twitter to facilitate dialogue Make Joe Vuskovich more accessible to hard core “fans” Integrated SMS and social campaign

31. Yats results Vibrant online community with insight and energy Website - 7K visits/month Online menu - 5K visits/month Mobile club - 1000% growth in 90 days Email, blog, e-commerce, and new website in the works Tuesday and overall sales up

32. Increased content and positive reviews in Google SERPs

33. Community of over 12,000 members

34. Hundreds of people volunteered to take part in Yats commercial

35. Small restaurant group: 4 Indy locations CEO believes in social media Vibrant Twitter/Facebook/MySpace Mainstream media watching Mobile 4 redemption Tuesday is 4th best day / Overall sales up 5% Grew sales at weak location by 25% Blog, Email & New site

37. Be Brave: these guys are

43. Should I take part in social media?

44. Do you have buy in from the top?

45. Do U / Will U have good content?

46. R people involve with your brand?

47. Can you implement consistently?

48. Can you measure consistently?

49. U need all five!

50. 10 things that you can do with social

51. Provide real value to the community: Cool photos Behind the scenes Access Insider Perspectives Make them feel special

52. Identify people who love you: Get them talking. Meet up with them.

53. Identify people love who to say nice things about you: Get them on video. Get them to write. Get them to help.

54. Identify the haters: talk to them

55. Promotions work! Use your logo on their profile photo photo contest video contest use mobile for redemption

56. Provide real value with promos: Big Prizes Real Discounts Access!

57. Be controversial: take a stand Kanye is a jack ass?

58. Use good questions: to get conversations started

59. Exclusive content: Give it to your evangelists first

60. get your local bloggers: writing

61. Interviews: Celebs. Locals. Make it fun.

62. For more on how to make this work for your company call Duncan Alney [email_address] Twitter: @firebelly text duncan to 71813