1. In The Go
by Felipe Baytelman
(Working version)
Monday, May 14, 12

2. Inspiration
• Collin is a 27 y.o. 1st year GSB Student
• Calendar junkie: everything is in there
• Always meeting people for first time
• Frequently: Background checks
• No time = Underprepared = Stressor
Monday, May 14, 12

3. 5. He gets to the meeting
prepared and confident!
2: Important meetings tomorrow.
No time to do background check
3: Before going to bed
he receives a 5 mins summary
about tomorrow’s meetings
4. OR while commuting
he checks all details
in one single app.
0: Collin is a
calendar junkie
1: He is more confident
with background info
Monday, May 14, 12

4. 5. He gets to the meeting
prepared and confident!
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InTheGo
2: Important meetings tomorrow.
No time to do background check
3: Before going to bed
he receives a 5 mins summary
from: InTheGo
9:00am
11:00am
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown printer
took a galley of type and scrambled it to make a
type specimen book. It has survived not only
five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It
was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown printer
took a galley of type and scrambled it to make a
type specimen book. It has survived not only
five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It
was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the
printing and ty
pesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the
1500s, when an unknow
n printer took a galley of type and scrambled it
to make a type specimen book. It has survived
not only five centuries, but also the leap into
electronic typesetting,
Lorem Ipsum is simply dummy text of the
printing and ty
pesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the
1500s, when an unknow
n printer took a galley of type and scrambled it
to make a type specimen book. It has survived
not only five centuries, but also the leap into
electronic typesetting,
4.While commuting
he checks all details
in one place.
Monday, May 14, 12

5. Features
• Connects with your calendar
• EOB: Summary tomorrow’s meetings by
email.
• On the go: Summary of NEXT meeting.
• Summary length depends on time
• Combines multiple sources:
Linkedin, CrunchBase, News,Twitter, FB
Monday, May 14, 12

6. Justification
• EOB email: calmer sleep, better
performance
• In the go App: builds trust, better
performance
• (TODO:Theoretical background)
Monday, May 14, 12

7. Users response
• Want to try it now
• Email is better for most
Monday, May 14, 12

8. Challenges and Future
• People don’t write calendar events in a
dependable fashion: hard to parse
• How to calculate events relevance
• Calculate travel times, prepare summaries
depending on time
Monday, May 14, 12