SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Twitter Analysis & Action
Cater to Followers and Attract Influencers
with a Laser-Focused Strategy




@KurtKrejny
Director of Online Marketing
NOT CHARLIE DAY
Overview
•   Shared experience
•   Organized vision
•   Don’t fly blind
•   Data drives decisions
•   Results-oriented
Why Use Twitter for Business?

Acquisition
Generate leads and sales – obtain quality visitors and conversions
Retention
Enhance branding visibility and build repeat customers – nurture leads
Integrated Marketing
Strengthen other efforts associated with customer acquisition and retention

                                                           SEO
                                                           Paid
                                                           E-mail


           Acquisition         Retention        Integrated Marketing
                                                           Video
                                                           Mobile
                                                           Offline
Twitter Pain Points
•   SWOT analysis
•   Team, process and workflow
•   Audience understanding
•   Problem solving
•   Measurements and reporting
•   Recoverable mistakes


      Take the Blue Pill!
Twitter SWOT Analysis
WEAKNESSES:                                 THREATS:

•   Not ranking for branded search          •   Duplicate or spam accounts
•   Poor image, bio and URL                 •   Negative mentions
•   Not linked to blog                      •   Hacked account
•   No custom URL shortener with tracking   •   Unanswered customer service requests
•   No custom background                    •   New channel adoption (Google+ / Pinterest)
•   No follower interaction                 •   Measureable ROI (favorable)
•   Over promotional content                •   Lack of brand evangelists
•   Few retweets                            •   Employee posts
•   No personality or human voice           •   Ever-changing management tools
•   Poor response strategy                  •   Search engine rankings
•   No crisis management plan               •   CRM integration
•   Poor following/follower ratio
•   No on-site integration
•   No sharing widgets
•   No time to manage account
•   Lack of focus toward business goals
•   No reporting
•   Can’t connect with audience
•   Minimal digital assets
Determine Your Goals
•   Align with overarching business goals
•   Quantity vs. quality
•   Brand visibility
•   Content distribution
•   Generate links and traffic (new form of link building)
•   Influence search rankings
•   Connect with customers / prospects
•   Reputation & sentiment
•   Expert positioning
•   Customer service

Goals and objectives drive the tactics of your campaign
Develop Audience Personas
•   Put yourself in their shoes
•   Document your known experience
•   Nuances of Twitter
•   Keep the dust off
•   Identify actionable insights
•   Prioritize efforts

Personas guide a smarter campaign
People Driven                               Product Driven
•   Based on the Meyers-Briggs Type         Established Products and Markets:
    Indicator (MBTI) methodology            • Financial Decision Maker
•   The Eisenberg Brothers simplified the   • Champion
    decision-model from 16 types of         • Evangelist
    personalities to 4
                                            • Power User
     • Competitive
     • Spontaneous                          Brand New Products:
     • Methodical                           • Innovators
     • Humanistic                           • Early Adopters
                                            • Early Majority
                                            • Late Majority
                                            • Laggards
Persona Template
Understand Your Followers
•   Utilize tools
•   Analyze data
•   Create categories from bios
•   Develop custom formulas
•   Identify influencers

Existing data refines your strategy
Twitter Profile Data Export
http://freebies.simplymeasured.com/freebies/twitter-follower-analytics
   FOLLOWER PROFILE ANALYSIS: TOP KEYWORDS
 4,000      3,424
 3,500                                                                                              - Time Zones
 3,000
 2,500                                                                                              - Followers by # of Followers
 2,000
 1,500
                        828
                                                                                                    - Date of Last Tweet
 1,000                                    685                                   637
   500                                                191         114     251           122         - Users by # of Followers
     0
                                                                                                    - Users by Total Tweets



 FOLLOWERS TOP TIME ZONES                                               USERS BY # OF FOLLOWERS
  (GMT-05:00) Eastern Time …                    24%

   (GMT-08:00) Pacific Time…             13%
                                                                                       9%                        0 to 100
  (GMT-06:00) Central Time…             12%
                                                                                              20%
         (GMT-10:00) Hawaii             11%                                      11%                             100 to 500
          (GMT-05:00) Quito        8%
                                                                                                                 500 to 1000
    (GMT+05:30) New Delhi          5%

     (GMT-07:00) Mountain… 3%                                                   19%                              1000 to 2500
         (GMT-09:00) Alaska        3%
                                                                                              41%                > 2500
    (GMT-03:00) Greenland          3%

     (GMT+05:30) Mumbai            2%

                              0%          10%   20%         30%
Influencer Research
•   Categorize influencers
•   Topics & communities of interest
•   Secondary influencers
•   Domain influence

Manipulate your message for influencer impact

               Detailed Influencer Data: http://www.twitalyzer.com
Gather Social Insights
• Supplemental data
• Audience demographics
• Best day/time and topics to post

More data points for a smarter content strategy

                Facebook Insights                 LinkedIn Analytics




               YouTube Analytics
Facebook Insights
•   Reach, engagement, talking about, virality
•   “Like” demographics and location
•   Tab views
•   Referring traffic
•   Export data
YouTube Analytics
•   Top 10 videos
•   Geography / Demographics
•   Drill down by video
•   Traffic sources
•   Audience retention
•   Engagement metrics
    •   Subscribers
    •   Likes / dislikes
    •   Favorites
    •   Comments
    •   Sharing
• Export data
LinkedIn Analytics
• Engagement for specific Products & Services pages
• Visits by:
    • Industry
    • Function
    • Company
Content, Acquisition, Engagement
•   Utilize data to determine effective content
•   Create content-to-category map (with goals)
•   Determine % of activity in each category
•   Plan content calendar / posting schedule
•   Develop outreach strategy for influencers
•   Utilize management tools
•   Establish follow criteria
•   Follower maintenance
•   Update SWOT analysis

Tools / data / experience / hustle / sound marketing
Content-to-
Category
Mapping
Twitter Content Tactics
Recognize                        Intellectualize
• Follower of the day            • Fact of the day
• Fan photos                     • Questions / Polls
• Preferred partners             • Tweet chat
• Share other viral content      • Live tweeting (events, conferences, webinars)
Incentivize                      Capitalize
• Contests (random or earned)    • Popular hash tags
• Limited time promo code        • Promoted tweets / accounts / trends
• First time customer promo
• Free product for evangelists
• Charitable effort
Visualize
• Photos / Videos
• Infographics / Charts
Twitter Profile Optimization
•   Searchable name / support brand
•   Bio – add @profile, hash tag or URL
•   Is location important?
•   Web URL supports your goals
•   Add Favorites / Create Public Lists
•   Images and videos draw attention
•   Multiple users – consider monikers
•   Custom URL shortener (trackable)
•   Design / Custom background
     •   Brand colors / easy to read
     •   Add more info / images
     •   Call to action / phone number
     •   Promote other channels
     •   Add personality

If search engines can’t find you, how will your audience find you?
Organic Visibility Tips
• Get your Twitter profile to rank
     • Proactive reputation management
     • Link building and Twitter directories
     • Daily recap service (paper.li, Storify)
•   Cross-channel promotion
•   Include handle in press releases
•   Email signature / newsletters
•   Offline promotion
     • TV, radio, print, business cards, tradeshow displays,
       storefront, QR codes
• Use standard hash tags
• Timely trending topics
• Follow the people that follow you on other channels

Make it easy for people to find you
On-site Promotion
• Profile link placement
• Feed on homepage, newsroom or blog
    • Fresh content
• Sharing widget
    • Determine what should be shareable
    • Pre-populated text (make it easy)
• Social sign-in option
• Retweet links within content
• Promote hash tags within content

Make it easy for people to follow you
SWOT Analysis Revisited
STRENGTHS:                                OPPORTUNITIES:

•   Ranking for branded search            •   Duplicate accounts removed
•   Optimal image, bio and URL            •   Few negative mentions
•   Connected to blog posts               •   Secure account access
•   Custom URL shortener with tracking    •   Customer service requests honored
•   Custom background                     •   Early adopter with new channels
•   Engaged followers                     •   ROI tied to all efforts
•   Valuable and informative content      •   Solid base of brand evangelists
•   Loads of retweets                     •   Employee social media guidelines
•   Personality in messaging              •   Effective management tools
•   Timely response strategy              •   Social CRM integration
•   Crisis management plan developed      •   Boost search engine rankings
•   Excellent following/follower ratio
•   Proper on-site integration
•   Sharing widgets in the right spots
•   Efficient account management
•   Efforts support business goals
•   Solid reporting and analysis
•   Extensive library of digital assets
Realize Your Return
Analytics:
• Segmented traffic and conversions
• Understand multi-channel funnels
Custom Calculations:
• Value of a Twitter follower
• Value of retweet / trending topic
Tracking:
• Coupon codes / Direct Message links
• Unique call tracking number
Lead-gen:
• Non-branded outreach (based on keywords)
• Social CRM solution to close the loop

Increase the chance of a tracked conversion – don’t leave money on the table
Thank You!

http://twittertools.fathomdelivers.com

               Kurt Krejny
       kkrejny@fathomdelivers.com

             @KurtKrejny
            @FathomOnline

Weitere ähnliche Inhalte

Was ist angesagt?

TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
 
Social Media Monitoring & Reporting
Social Media Monitoring & ReportingSocial Media Monitoring & Reporting
Social Media Monitoring & ReportingMike Schwede
 
Twitter Marketing Basics - Twitter Marketing Guide
Twitter Marketing Basics - Twitter Marketing GuideTwitter Marketing Basics - Twitter Marketing Guide
Twitter Marketing Basics - Twitter Marketing GuideWeb Trainings Academy
 
Starbucks: Social Media Audit
Starbucks: Social Media AuditStarbucks: Social Media Audit
Starbucks: Social Media AuditKatelyn Vogt
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Vbout.com
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Arik Hanson
 
Tik tok case study
Tik tok case studyTik tok case study
Tik tok case studyMing Liu
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
 
Twitter for Business Presentation
Twitter for Business PresentationTwitter for Business Presentation
Twitter for Business Presentation6S Marketing
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing StrategyShelbyDurkin
 
Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...
Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...
Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...Taste
 
twitter Presentation ‫‬
twitter Presentation ‫‬twitter Presentation ‫‬
twitter Presentation ‫‬akram marzoq
 
Tik Tok Trend Report by Open Influence
Tik Tok Trend Report by Open InfluenceTik Tok Trend Report by Open Influence
Tik Tok Trend Report by Open InfluenceShareDocView.com
 
Factoring E-A-T Into Your 2020 SEO Strategy | Lily Ray
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayFactoring E-A-T Into Your 2020 SEO Strategy | Lily Ray
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
 
SEO Experimentation & Hypothesis building - BeNeLux Meetup
SEO Experimentation & Hypothesis building - BeNeLux MeetupSEO Experimentation & Hypothesis building - BeNeLux Meetup
SEO Experimentation & Hypothesis building - BeNeLux MeetupJulian Redlich
 
Starbucks social media audit
Starbucks social media auditStarbucks social media audit
Starbucks social media auditDanielWard120
 
SEO Audit Report PowerPoint Presentation Slides
SEO Audit Report PowerPoint Presentation SlidesSEO Audit Report PowerPoint Presentation Slides
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
 

Was ist angesagt? (20)

TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdf
 
Social Media Monitoring & Reporting
Social Media Monitoring & ReportingSocial Media Monitoring & Reporting
Social Media Monitoring & Reporting
 
Twitter Marketing Basics - Twitter Marketing Guide
Twitter Marketing Basics - Twitter Marketing GuideTwitter Marketing Basics - Twitter Marketing Guide
Twitter Marketing Basics - Twitter Marketing Guide
 
Starbucks: Social Media Audit
Starbucks: Social Media AuditStarbucks: Social Media Audit
Starbucks: Social Media Audit
 
Twitter SWOT Analysis
Twitter SWOT AnalysisTwitter SWOT Analysis
Twitter SWOT Analysis
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
 
Twitter ppt
Twitter pptTwitter ppt
Twitter ppt
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023
 
Tik tok case study
Tik tok case studyTik tok case study
Tik tok case study
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social Media
 
Twitter for Business Presentation
Twitter for Business PresentationTwitter for Business Presentation
Twitter for Business Presentation
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing Strategy
 
Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...
Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...
Social Restart 2023: Jiří Markvart - Jak komunikovat ke generaci Z a nebýt u ...
 
twitter Presentation ‫‬
twitter Presentation ‫‬twitter Presentation ‫‬
twitter Presentation ‫‬
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Tik Tok Trend Report by Open Influence
Tik Tok Trend Report by Open InfluenceTik Tok Trend Report by Open Influence
Tik Tok Trend Report by Open Influence
 
Factoring E-A-T Into Your 2020 SEO Strategy | Lily Ray
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayFactoring E-A-T Into Your 2020 SEO Strategy | Lily Ray
Factoring E-A-T Into Your 2020 SEO Strategy | Lily Ray
 
SEO Experimentation & Hypothesis building - BeNeLux Meetup
SEO Experimentation & Hypothesis building - BeNeLux MeetupSEO Experimentation & Hypothesis building - BeNeLux Meetup
SEO Experimentation & Hypothesis building - BeNeLux Meetup
 
Starbucks social media audit
Starbucks social media auditStarbucks social media audit
Starbucks social media audit
 
SEO Audit Report PowerPoint Presentation Slides
SEO Audit Report PowerPoint Presentation SlidesSEO Audit Report PowerPoint Presentation Slides
SEO Audit Report PowerPoint Presentation Slides
 

Andere mochten auch

SWOT and PESTLE analysis of Facebook
SWOT and PESTLE analysis of FacebookSWOT and PESTLE analysis of Facebook
SWOT and PESTLE analysis of FacebookMouad Gouffia
 
Twitter business analysis q2 2015
Twitter business analysis q2 2015Twitter business analysis q2 2015
Twitter business analysis q2 2015revenuesandprofits
 
Twitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M MotwaniTwitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M MotwaniMitesh M Motwani
 
Twitter corporate strategy
Twitter corporate strategyTwitter corporate strategy
Twitter corporate strategyIAMIreland
 
The twitter case study 2014 dimensions of strategy
The twitter case study 2014 dimensions of strategyThe twitter case study 2014 dimensions of strategy
The twitter case study 2014 dimensions of strategyJohn Ashcroft
 
Twitter case study final
Twitter case study  finalTwitter case study  final
Twitter case study finalAishwaryaa Ravi
 
Twitter Corporate
Twitter CorporateTwitter Corporate
Twitter Corporatenemolog
 
Rugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisRugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisiGo2 Pty Ltd
 
50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoringSocial Figures
 
Twitter Business Model - 8th Wonder of the World
Twitter Business Model - 8th Wonder of the WorldTwitter Business Model - 8th Wonder of the World
Twitter Business Model - 8th Wonder of the WorldP J
 
Public Segmentation with Social Media
Public Segmentation with Social MediaPublic Segmentation with Social Media
Public Segmentation with Social MediaSocial Figures
 
Social Network Analysis - Twitter
Social Network Analysis - TwitterSocial Network Analysis - Twitter
Social Network Analysis - TwitterSocial Figures
 
What makes a successful venture capitalist
What makes a successful venture capitalistWhat makes a successful venture capitalist
What makes a successful venture capitalistPil Soo Son
 
La musika
La musikaLa musika
La musikakamiloa
 
Presentació INS Terra Alta
Presentació INS Terra AltaPresentació INS Terra Alta
Presentació INS Terra Altamaricarme13
 
Nbs De Brug Van De Toekomst
Nbs   De Brug Van De ToekomstNbs   De Brug Van De Toekomst
Nbs De Brug Van De Toekomstguest7ebe6b
 
ZEMP Elena - ICT and effective disaster management in a changing media world:...
ZEMP Elena - ICT and effective disaster management in a changing media world:...ZEMP Elena - ICT and effective disaster management in a changing media world:...
ZEMP Elena - ICT and effective disaster management in a changing media world:...Global Risk Forum GRFDavos
 

Andere mochten auch (20)

SWOT and PESTLE analysis of Facebook
SWOT and PESTLE analysis of FacebookSWOT and PESTLE analysis of Facebook
SWOT and PESTLE analysis of Facebook
 
Twitter business analysis q2 2015
Twitter business analysis q2 2015Twitter business analysis q2 2015
Twitter business analysis q2 2015
 
Twitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M MotwaniTwitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M Motwani
 
Twitter corporate strategy
Twitter corporate strategyTwitter corporate strategy
Twitter corporate strategy
 
The twitter case study 2014 dimensions of strategy
The twitter case study 2014 dimensions of strategyThe twitter case study 2014 dimensions of strategy
The twitter case study 2014 dimensions of strategy
 
Twitter case study final
Twitter case study  finalTwitter case study  final
Twitter case study final
 
Twitter Corporate
Twitter CorporateTwitter Corporate
Twitter Corporate
 
Twitter (ทวิตเตอร์)
Twitter (ทวิตเตอร์)Twitter (ทวิตเตอร์)
Twitter (ทวิตเตอร์)
 
Twitter Analysis and Action
Twitter Analysis and ActionTwitter Analysis and Action
Twitter Analysis and Action
 
Rugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisRugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysis
 
How to Develop a Project Charter
How to Develop a Project CharterHow to Develop a Project Charter
How to Develop a Project Charter
 
50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoring
 
Twitter Business Model - 8th Wonder of the World
Twitter Business Model - 8th Wonder of the WorldTwitter Business Model - 8th Wonder of the World
Twitter Business Model - 8th Wonder of the World
 
Public Segmentation with Social Media
Public Segmentation with Social MediaPublic Segmentation with Social Media
Public Segmentation with Social Media
 
Social Network Analysis - Twitter
Social Network Analysis - TwitterSocial Network Analysis - Twitter
Social Network Analysis - Twitter
 
What makes a successful venture capitalist
What makes a successful venture capitalistWhat makes a successful venture capitalist
What makes a successful venture capitalist
 
La musika
La musikaLa musika
La musika
 
Presentació INS Terra Alta
Presentació INS Terra AltaPresentació INS Terra Alta
Presentació INS Terra Alta
 
Nbs De Brug Van De Toekomst
Nbs   De Brug Van De ToekomstNbs   De Brug Van De Toekomst
Nbs De Brug Van De Toekomst
 
ZEMP Elena - ICT and effective disaster management in a changing media world:...
ZEMP Elena - ICT and effective disaster management in a changing media world:...ZEMP Elena - ICT and effective disaster management in a changing media world:...
ZEMP Elena - ICT and effective disaster management in a changing media world:...
 

Ähnlich wie Twitter Analysis & Action

OPASTCO Social Media Presentation
OPASTCO Social Media PresentationOPASTCO Social Media Presentation
OPASTCO Social Media PresentationTom Seymour, PhD
 
The Art of Social Media: Social Media Basics
The Art of Social Media: Social Media BasicsThe Art of Social Media: Social Media Basics
The Art of Social Media: Social Media BasicsRBOA_PR
 
How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueAdam Holden-Bache
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyErica Campbell Byrum
 
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...Schipul - The Web Marketing Company
 
Online PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing DiplomaOnline PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing DiplomaEoin Kennedy
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a PrimerSarah McMaster
 
Intelligent use of Social Media Keynsham 12.10.2015
Intelligent use of Social Media   Keynsham 12.10.2015Intelligent use of Social Media   Keynsham 12.10.2015
Intelligent use of Social Media Keynsham 12.10.2015Get up to Speed
 
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteMarketing Analytics 101: How to Measure the Effectiveness of Your Website
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
 
Marketing Analytics 101 Webinar July2009
Marketing Analytics 101 Webinar July2009Marketing Analytics 101 Webinar July2009
Marketing Analytics 101 Webinar July2009Angus Fraser
 
A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
 
Social media for business
Social media for businessSocial media for business
Social media for businessbrightwayonline
 
Busey Lunch & Learn - Facebook
Busey Lunch & Learn - FacebookBusey Lunch & Learn - Facebook
Busey Lunch & Learn - Facebookdccmarketing
 
ASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
 
Principles of Social Media Marketing - Andrew Cavallaro
Principles of Social Media Marketing - Andrew CavallaroPrinciples of Social Media Marketing - Andrew Cavallaro
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
 
Skapa at West Sweden Chamber of Commerce November 20, 2015
Skapa at West Sweden Chamber of Commerce November 20, 2015Skapa at West Sweden Chamber of Commerce November 20, 2015
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
 

Ähnlich wie Twitter Analysis & Action (20)

OPASTCO Social Media Presentation
OPASTCO Social Media PresentationOPASTCO Social Media Presentation
OPASTCO Social Media Presentation
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
The Art of Social Media: Social Media Basics
The Art of Social Media: Social Media BasicsThe Art of Social Media: Social Media Basics
The Art of Social Media: Social Media Basics
 
Metrix 360
Metrix 360Metrix 360
Metrix 360
 
How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate Revenue
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media Strategy
 
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
 
Online PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing DiplomaOnline PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing Diploma
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a Primer
 
Intelligent use of Social Media Keynsham 12.10.2015
Intelligent use of Social Media   Keynsham 12.10.2015Intelligent use of Social Media   Keynsham 12.10.2015
Intelligent use of Social Media Keynsham 12.10.2015
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteMarketing Analytics 101: How to Measure the Effectiveness of Your Website
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
 
Marketing Analytics 101 Webinar July2009
Marketing Analytics 101 Webinar July2009Marketing Analytics 101 Webinar July2009
Marketing Analytics 101 Webinar July2009
 
A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing A Strategic Approach to Using Social Media for Sales & Marketing
A Strategic Approach to Using Social Media for Sales & Marketing
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Busey Lunch & Learn - Facebook
Busey Lunch & Learn - FacebookBusey Lunch & Learn - Facebook
Busey Lunch & Learn - Facebook
 
ASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social Media
 
Know Your Website: An Intro to Google Analytics
Know Your Website: An Intro to Google AnalyticsKnow Your Website: An Intro to Google Analytics
Know Your Website: An Intro to Google Analytics
 
Principles of Social Media Marketing - Andrew Cavallaro
Principles of Social Media Marketing - Andrew CavallaroPrinciples of Social Media Marketing - Andrew Cavallaro
Principles of Social Media Marketing - Andrew Cavallaro
 
Skapa at West Sweden Chamber of Commerce November 20, 2015
Skapa at West Sweden Chamber of Commerce November 20, 2015Skapa at West Sweden Chamber of Commerce November 20, 2015
Skapa at West Sweden Chamber of Commerce November 20, 2015
 

Mehr von Fathom: A Digital Marketing Agency

Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitSocial Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitImportance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitBuilding a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitSocial Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Fathom: A Digital Marketing Agency
 
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitSocial Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsFathom: A Digital Marketing Agency
 
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionBusiness Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionFathom: A Digital Marketing Agency
 

Mehr von Fathom: A Digital Marketing Agency (20)

Fill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver ResultsFill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver Results
 
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitSocial Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
 
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
 
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitImportance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
 
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitBuilding a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
 
PPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
PPC Advanced. 2014 Cleveland Nonprofit Marketing SummitPPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
PPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitSocial Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
 
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitSocial Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
 
Managing Readmissions: The Key to Impacting Your Bottom Line
Managing Readmissions: The Key to Impacting Your Bottom LineManaging Readmissions: The Key to Impacting Your Bottom Line
Managing Readmissions: The Key to Impacting Your Bottom Line
 
SEO Live! Higher Ed Web SE
SEO Live! Higher Ed Web SESEO Live! Higher Ed Web SE
SEO Live! Higher Ed Web SE
 
The Power of Enhanced Sitelinks: Bing & Yahoo
The Power of Enhanced Sitelinks: Bing & YahooThe Power of Enhanced Sitelinks: Bing & Yahoo
The Power of Enhanced Sitelinks: Bing & Yahoo
 
Social Media and PR: ClickZ Live 2014
Social Media and PR: ClickZ Live 2014Social Media and PR: ClickZ Live 2014
Social Media and PR: ClickZ Live 2014
 
The 2014 Digital Patient Journey
The 2014 Digital Patient JourneyThe 2014 Digital Patient Journey
The 2014 Digital Patient Journey
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute Solutions
 
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionBusiness Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
 
Analytics Case Studies | WAW | Tiffany Sumuel
Analytics Case Studies | WAW | Tiffany SumuelAnalytics Case Studies | WAW | Tiffany Sumuel
Analytics Case Studies | WAW | Tiffany Sumuel
 
Google Analytics for Ecommerce | WAW | Nick Mezlak
Google Analytics for Ecommerce | WAW | Nick MezlakGoogle Analytics for Ecommerce | WAW | Nick Mezlak
Google Analytics for Ecommerce | WAW | Nick Mezlak
 
Online Press Release Tips that Drive Results | PRNewswire
Online Press Release Tips that Drive Results | PRNewswireOnline Press Release Tips that Drive Results | PRNewswire
Online Press Release Tips that Drive Results | PRNewswire
 

Kürzlich hochgeladen

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 

Kürzlich hochgeladen (20)

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 

Twitter Analysis & Action

  • 1. Twitter Analysis & Action Cater to Followers and Attract Influencers with a Laser-Focused Strategy @KurtKrejny Director of Online Marketing
  • 3. Overview • Shared experience • Organized vision • Don’t fly blind • Data drives decisions • Results-oriented
  • 4. Why Use Twitter for Business? Acquisition Generate leads and sales – obtain quality visitors and conversions Retention Enhance branding visibility and build repeat customers – nurture leads Integrated Marketing Strengthen other efforts associated with customer acquisition and retention SEO Paid E-mail Acquisition Retention Integrated Marketing Video Mobile Offline
  • 5. Twitter Pain Points • SWOT analysis • Team, process and workflow • Audience understanding • Problem solving • Measurements and reporting • Recoverable mistakes Take the Blue Pill!
  • 6. Twitter SWOT Analysis WEAKNESSES: THREATS: • Not ranking for branded search • Duplicate or spam accounts • Poor image, bio and URL • Negative mentions • Not linked to blog • Hacked account • No custom URL shortener with tracking • Unanswered customer service requests • No custom background • New channel adoption (Google+ / Pinterest) • No follower interaction • Measureable ROI (favorable) • Over promotional content • Lack of brand evangelists • Few retweets • Employee posts • No personality or human voice • Ever-changing management tools • Poor response strategy • Search engine rankings • No crisis management plan • CRM integration • Poor following/follower ratio • No on-site integration • No sharing widgets • No time to manage account • Lack of focus toward business goals • No reporting • Can’t connect with audience • Minimal digital assets
  • 7. Determine Your Goals • Align with overarching business goals • Quantity vs. quality • Brand visibility • Content distribution • Generate links and traffic (new form of link building) • Influence search rankings • Connect with customers / prospects • Reputation & sentiment • Expert positioning • Customer service Goals and objectives drive the tactics of your campaign
  • 8.
  • 9. Develop Audience Personas • Put yourself in their shoes • Document your known experience • Nuances of Twitter • Keep the dust off • Identify actionable insights • Prioritize efforts Personas guide a smarter campaign
  • 10. People Driven Product Driven • Based on the Meyers-Briggs Type Established Products and Markets: Indicator (MBTI) methodology • Financial Decision Maker • The Eisenberg Brothers simplified the • Champion decision-model from 16 types of • Evangelist personalities to 4 • Power User • Competitive • Spontaneous Brand New Products: • Methodical • Innovators • Humanistic • Early Adopters • Early Majority • Late Majority • Laggards
  • 12. Understand Your Followers • Utilize tools • Analyze data • Create categories from bios • Develop custom formulas • Identify influencers Existing data refines your strategy
  • 13. Twitter Profile Data Export http://freebies.simplymeasured.com/freebies/twitter-follower-analytics FOLLOWER PROFILE ANALYSIS: TOP KEYWORDS 4,000 3,424 3,500 - Time Zones 3,000 2,500 - Followers by # of Followers 2,000 1,500 828 - Date of Last Tweet 1,000 685 637 500 191 114 251 122 - Users by # of Followers 0 - Users by Total Tweets FOLLOWERS TOP TIME ZONES USERS BY # OF FOLLOWERS (GMT-05:00) Eastern Time … 24% (GMT-08:00) Pacific Time… 13% 9% 0 to 100 (GMT-06:00) Central Time… 12% 20% (GMT-10:00) Hawaii 11% 11% 100 to 500 (GMT-05:00) Quito 8% 500 to 1000 (GMT+05:30) New Delhi 5% (GMT-07:00) Mountain… 3% 19% 1000 to 2500 (GMT-09:00) Alaska 3% 41% > 2500 (GMT-03:00) Greenland 3% (GMT+05:30) Mumbai 2% 0% 10% 20% 30%
  • 14.
  • 15. Influencer Research • Categorize influencers • Topics & communities of interest • Secondary influencers • Domain influence Manipulate your message for influencer impact Detailed Influencer Data: http://www.twitalyzer.com
  • 16. Gather Social Insights • Supplemental data • Audience demographics • Best day/time and topics to post More data points for a smarter content strategy Facebook Insights LinkedIn Analytics YouTube Analytics
  • 17. Facebook Insights • Reach, engagement, talking about, virality • “Like” demographics and location • Tab views • Referring traffic • Export data
  • 18. YouTube Analytics • Top 10 videos • Geography / Demographics • Drill down by video • Traffic sources • Audience retention • Engagement metrics • Subscribers • Likes / dislikes • Favorites • Comments • Sharing • Export data
  • 19. LinkedIn Analytics • Engagement for specific Products & Services pages • Visits by: • Industry • Function • Company
  • 20. Content, Acquisition, Engagement • Utilize data to determine effective content • Create content-to-category map (with goals) • Determine % of activity in each category • Plan content calendar / posting schedule • Develop outreach strategy for influencers • Utilize management tools • Establish follow criteria • Follower maintenance • Update SWOT analysis Tools / data / experience / hustle / sound marketing
  • 22. Twitter Content Tactics Recognize Intellectualize • Follower of the day • Fact of the day • Fan photos • Questions / Polls • Preferred partners • Tweet chat • Share other viral content • Live tweeting (events, conferences, webinars) Incentivize Capitalize • Contests (random or earned) • Popular hash tags • Limited time promo code • Promoted tweets / accounts / trends • First time customer promo • Free product for evangelists • Charitable effort Visualize • Photos / Videos • Infographics / Charts
  • 23. Twitter Profile Optimization • Searchable name / support brand • Bio – add @profile, hash tag or URL • Is location important? • Web URL supports your goals • Add Favorites / Create Public Lists • Images and videos draw attention • Multiple users – consider monikers • Custom URL shortener (trackable) • Design / Custom background • Brand colors / easy to read • Add more info / images • Call to action / phone number • Promote other channels • Add personality If search engines can’t find you, how will your audience find you?
  • 24. Organic Visibility Tips • Get your Twitter profile to rank • Proactive reputation management • Link building and Twitter directories • Daily recap service (paper.li, Storify) • Cross-channel promotion • Include handle in press releases • Email signature / newsletters • Offline promotion • TV, radio, print, business cards, tradeshow displays, storefront, QR codes • Use standard hash tags • Timely trending topics • Follow the people that follow you on other channels Make it easy for people to find you
  • 25. On-site Promotion • Profile link placement • Feed on homepage, newsroom or blog • Fresh content • Sharing widget • Determine what should be shareable • Pre-populated text (make it easy) • Social sign-in option • Retweet links within content • Promote hash tags within content Make it easy for people to follow you
  • 26. SWOT Analysis Revisited STRENGTHS: OPPORTUNITIES: • Ranking for branded search • Duplicate accounts removed • Optimal image, bio and URL • Few negative mentions • Connected to blog posts • Secure account access • Custom URL shortener with tracking • Customer service requests honored • Custom background • Early adopter with new channels • Engaged followers • ROI tied to all efforts • Valuable and informative content • Solid base of brand evangelists • Loads of retweets • Employee social media guidelines • Personality in messaging • Effective management tools • Timely response strategy • Social CRM integration • Crisis management plan developed • Boost search engine rankings • Excellent following/follower ratio • Proper on-site integration • Sharing widgets in the right spots • Efficient account management • Efforts support business goals • Solid reporting and analysis • Extensive library of digital assets
  • 27. Realize Your Return Analytics: • Segmented traffic and conversions • Understand multi-channel funnels Custom Calculations: • Value of a Twitter follower • Value of retweet / trending topic Tracking: • Coupon codes / Direct Message links • Unique call tracking number Lead-gen: • Non-branded outreach (based on keywords) • Social CRM solution to close the loop Increase the chance of a tracked conversion – don’t leave money on the table
  • 28. Thank You! http://twittertools.fathomdelivers.com Kurt Krejny kkrejny@fathomdelivers.com @KurtKrejny @FathomOnline