John Franklin
7
Followers
Personal Information
Unternehmen/Arbeitsplatz
Greater Minneapolis-St. Paul Area, MN United States
Beruf
Brand Strategy and Innovation Consultant
Branche
Advertising / Marketing / PR
Webseite
BigThinksLittleThinks.blogspot.com
Info
Innovation and Brand Strategy consultant with strong skills in consumer research and segmentation to guide value proposition development and market positioning for successful new product launch. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute new product launch to grow category revenue and share.
Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen, breakfast cereal, food service.
Recreation/Sporting Goods category experience includes: skis, bikes, running/outdoor apparel, accessories
Particular expertise: • Brand Management • Innovation Strategy • Consumer Promotions • S
Tags
branding
advertising
consulting
client side
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