John Franklin

Greater Minneapolis-St. Paul Area, MN United States

Brand Strategy and Innovation Consultant

Advertising / Marketing / PR

Innovation and Brand Strategy consultant with strong skills in consumer research and segmentation to guide value proposition development and market positioning for successful new product launch. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute new product launch to grow category revenue and share. Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen, breakfast cereal, food service. Recreation/Sporting Goods category experience includes: skis, bikes, running/outdoor apparel, accessories Particular expertise: • Brand Management • Innovation Strategy • Consumer Promotions • S