About responsive design and its benefits, and how it affects search engine optimization (SEO). By Megan Horn, Marketing Specialist at Far Reach in Cedar Falls, Iowa at the Greater Cedar Valley Alliance's Business Education Series on 10/8/13. http://www.farreachinc.com

1. Responsive Design
& SEO
Megan Horn, Marketing
Specialist

2. • One website for all
devices
– Desktops
– Tablets
– Smartphones
• Automatically detects device screen size
• Shows content based on device
What is Responsive
Design

3. Responsive Design
Examples
• Cedar Valley Catholic Schools
– cvcatholicschools.org
• Croell Redi-Mix
– croell.com
• Price Lab
– pricelabhistory.org

4. Benefits of Responsive
Design
• One website to manage for all devices
• Website displays well on all screen sizes
• Google prefers responsive design
• Site will be relevant for longer
• Each visitor is getting the same content,
but differently
• Beautiful design with optimized load times

5. Is Responsive Design
Right for You?
• Is more than 25% of your traffic mobile?
• Are you selling something on your site?
• Do mobile and desktop users have similar
experiences?
• Do you update your content
frequently?
• Are you directing users to specific
pages from social media or ads?

6. What is SEO?
• Optimizing your
site for search
engines
• Increasing organic
search traffic
• Driving keyword-
specific traffic

7. How Responsive Design
Benefits SEO
• Better usability
• Google prefers it
• Decreased load time
• One site to optimize
• 1 page = 1 URL
• No duplicate content

8. Questions?
Megan Horn
Marketing Specialist
Far Reach
megan@farreachinc.com
@meganhorn