1. Same font is
used
throughout
poster as well
as being in all
white except
from the ‘X’
which is in
red which
connotes
danger or
warning.
White
connotes a
successful
beginning
which follows
the plot of
the movie.
The target audience is teenagers
and this can be seen through the
wild party that is happening with
no adult supervision. It’s aimed for
18-24 who would be into partying.
This poster
would be
seen at a bus
stop, on a bus
or in a
newspaper as
there is more
information
provided in
this poster
and a lot
more action
to take in and
these places
will allow the
audience
time to read
and fully
acknowledge
the poster.
Two separate pictures where taken however most of the attention is focused on the three main
characters as the party go-ers where blurred. The image has a purple hue/tint with the colour
purple connoting independence and ambition which is clearly shown through a successful party
(as the chalice is being held in victory) with no supervision. The chalice links to the theme of
royalty which is also a connotation of the colour purple. However, dark purple connotes gloom or
frustration which clearly shows the party when out of hand and there is a bit of destruction.
A long shot
is used to
show the
extent of the
party and
the damage
made from
it as maybe
a hundred
teens are
present at
the party as
well as a
burning
house being
shown in the
background.
No major
stars are used
in this movie
and they are
all
undiscovered
actors.
The tag line also tries to appeal to the audience
as it uses third person of ‘you’ve’ and it makes
the audience believe they would want to be at
a party this wild and extreme which reinforces
the target audience of 18-24.

2. The genre is a teen movie and we can
see this through teenage actors being
used, the mise-en-scene used and
the red cups which shows it’s a
teenage or college party.
This poster would be placed on a billboard or a location
where the audience wont have much time to fully take in
the information as there is one image and the title of the
movie in large font.
Todd Philip is mentioned – who is the director of The
hangover – which would appeal to all the hangover fans
and can suggest the plot of the movie of a ‘good time
taken too far’ especially when alcohol is involved.
Green
often
connotes
safety
and the
juxtaposi
tion of
the green
grass and
red
plastic
cups may
show
that the
party was
intended
to be
harmless
and went
incredibl
e wrong.
USP is a ‘party
gone gone wild’
or taken too far
and we can see
this through the
clearly underage
teen passed out
on the grass from
excessive
intoxication.