Key concepts of scm and marketing

1. By Ravi Bhal
CONCEPTS OF SUPPLY CHAIN &
MARKETING

2. Continuous Improvement or
Kaizen
 Kaizen is the long-term strategy to establish
incremental changes in process to improve
quality and effectiveness of chain.

3. Customer Satisfaction
 Customer satisfaction is one of the essential
indicators to measure company performance
due to its association between behavior and
economic consequences
 Satisfaction is an overall psychological state
that directs the relationship between the
customer and company product or service.

4. Measurement of Satisfaction
 The National Business Research Institute (NBRI)
recommended following factors that one could
use in measuring customer satisfaction
 Excellence of service
 Promptness of service
 Pricing
 Complaints or problems
 Faith in your employees
 Relationship with contacts
 Positioning in clients’ minds

5. Lean Theory
 Lean idea derives from the automobile
company; Toyota and now it become
internationally recognized.
 Lean approach is fit for the companies which
focus on cost reduction while enhancing
performance by efficient material and
information course along the supply chain
(McCullen&Towill, 2001).

6. Fundamentals of Lean
Lean Philosophy
 Elimination of Waste, Continuous Improvement,
Simplicity
Lean Manufacturing Strategies
 Optimize Inventory, Streamline Manufacturing
Processes
Lean Enablers
 Lean Planning and Execution, Consignment
Inventory, Vendor-Manage Inventory, 100%
Partner Connectivity, Warehousing

7. Customer Relationship
Management
 To succeed in the competitive environment,
company needs to align their product and
services that not only satisfy customer need
but also compete efficiently by building
strong relationship with the customer.

8. Thank You !