1. Remember billboards? I do.
As a young kid in California, my experiences from the back seat of our
car mostly alternated between: “Mom, when are we there?” and “Uh,
look, McDonald’s, can we go?” whenever one of those 10-foot
billboards popped up on the side of the road.
Growing up with Indian parents, the answer to both of those would,
most times, be the same: “not yet.”
Digital marketing was popularized in the early 2000s, but digital
marketing has been around much longer.
Like, WAY longer. About 100 years longer, to be exact.
Here’s a pic of the first digital marketer in history:
Enhanced offline marketing is a form of marketing that is done offline,
but enhanced with electronic devices.
For example, if your restaurant uses iPads for your customers to place
orders, then the offline experience of eating Thai food is enhanced
with this electronic device.
People have been using digital media to enhance their marketing for
decades
Next, there’s radio marketing. The next time you hear an annoying,
over-enthusiastic car dealer shout every word of his or her
commercial, thank Mr. Marconi.
Of course, we can’t forget television marketing, which has been
around for more than half a century.
2. Phone marketing is the biggest and fastest-growing area of offline
marketing, with admittedly many flops, busts, and failures as well.
What’s the difference between a billboard somewhere in the desert of
Arizona and a billboard in New York City’s Times Square?
The size? The product?
Three letters: LED. Light emitting diodes.
All of the billboards in Times Square are electronic!
