The document provides an overview of opportunities and challenges for the gaming business in the Middle East region. It discusses the region's population demographics, economic conditions, technology adoption rates, and cultural and regulatory environment. It then summarizes one company's experience localizing and launching the MMO game Rappelz in the region, highlighting lessons learned around distribution, payment methods, marketing to educate customers, and the need for heavy localization.

1. Gaming Business in the Middle East: Opportunities, Challenges, and Lessons Learned

4. Region Overview

7. Region Society 51.7% 173M Male Percent 36% 122M 30+ 64% 213M Below 30 Percent Total Age Group

8. Technology in the Region 1450% Internet Usage Growth (2000 – 2008) 6.4M Broadband Lines – Est. 2010 2.6M 50% increase over 2006 Broadband Lines - 2007 58M Internet Users – Est. 2010 37M Internet Users - 2008 10.5% Internet Penetration (% Population) – 2007 Total Indicator

15. MMO In The Region

23. Expectations 10% 5.8M 58M 2010 17.6M 450K MMO Players 20% ~ 0% Percent MMO Players / Internet Users 88M 36M Internet Users 2013 2008

27. Character Clothing

29. Group Profile

30. Weiss Investment Media Trading Real Estate SpaceToon & Space Power TV & Radio Channels Spacetoon Production, Tiger Production, & Venus Production Spacetoon Magazine, Interactive CDs spacetoon.com - SpaceZee New Boy, Sweet Toon, Spacetoonat, Pedia Tech Gaming Spacetoon Mall, Spacetoon Theme Park Game Power 7