1. Next chapter of eZ Systems
Gabriele Viebach

2. Agenda
Introduction of the eZ Management team
Coming from the market
Execution strategy
Identity of eZ
2/3/11 SLIDE 2

3. New & old faces at eZ Systems
Our C- level and VP Management team

4. Sabine Stumpf
COO
sas@ez.no
1/27/11 SLIDE 4

5. Svein Arne Gusland
CFO
sag@ez.no
1/27/11 SLIDE 5

6. Bård Farstad
CTO
bf@ez.no
1/27/11 SLIDE 6

7. Paal Berg
VP Marketing
pbe@ez.no
1/27/11 SLIDE 7

8. Christof Zahneissen
VP Product Management
cz@ez.no
1/27/11 SLIDE 8

9. Trond Eivind Glomsrød
VP Engineering
teg@ez.no
1/27/11 SLIDE 9

10. Jostein Knudsen
VP Support
jkn@ez.no
1/27/11 SLIDE 10

11. Coming from the market
eZ´s new chapter – we listen and we execute

12. Vision of eZ
“To deliver the platform of choice to manage any type of content,
coming from any user or content source, and distribute it on any
channel or device”

13. Strategic positioning
 Technical position following our vision:
• The most adaptable CMS platform in the world making us the #
1 multi-channel platform of choice
 Vertical position:
• Global # 1 in the Media vertical, significant footprint in other
target verticals
 Market Position:
• Global # 1 Enterprise Open Source WCM platform
 Partner Position:
• Become a first choice vendor for the best WCM integrators

14. 3 major market trends
 Large High Growth Web CMS market: $1,3 billion software
market with 14 % growth rate (Gartner)
 Web First: Web CMS becomming THE central management
platform for any communication channel
 The growth of mobile Internet will tripple the number of Internet
users from 1.5 billion to 4.5 billion over the next 4 - 5 years

15. Influence on eZ Business & Ecosystem
Retail
business
models
very
cost
sensi2ve
Economic
Ver2cal
development
All
CMS
markets
con2nue
development
Business
models
shi@

growing
Need
for
adequate
value
proposi2on
Technological
eZ
Systems
Compe22on
development
Mobile
commerce
Compe22ve
posi2oning:
Web
3.0:
social
networking
+
seman2cs
Leadership
in
Innova2on
+
Service
Subs2tutes
Mul2plicators
PlaPorm
as
a
Service
–
Membership
in
Associa2ons
offered
by
Telcoms
and
Ecosystem
Collabora2on
with
Analysts
&
Lobbyists
Cloud
Service
Providers
Partners
Customers

16. Forrester „major market trends“
1/27/11 SLIDE 16

17. TopTenReviews on Web Content Management
Management

18. According to Gartner the 2011 marketing
priorities of B2B software companies are
2/3/11 18

19. The main challenge for our Eco - System
Every single day new digital services, social media offerings and new
devices are occurring. Only the easy adaptable and open WCM Systems
will make it in a rapidly and disruptively changing digital world.
It s not the strongest of the species that survives, nor the most intelligent, but the most responsive to
change - Charles Darvin -
2/3/11 19

20. Execution Strategy
eZ´s commitment

21. Value proposition for business model shift
• Through an increasingly number of of web based business models and
web based service demands, eZ is well positioned to enable such
market demands with it‘s platform. The new era of internet usage drives
also the need of innovative user experience.
tradi2onal
web
based
business
models
business
models
digital
content
market
size
2010+
14%
/
year
acc.
to
Gartner
2005
2000
2/3/11 21

22. You are key! To adress the market
Media/Publishing-­‐,
Finance-­‐,
Telecoms-­‐,
Travel-­‐,
public
customers
OEM
Partner
Support
of
Partner
Sales
Contractual
HosDng
Partner
rela2onship
enterprise
medium
size
small
sized
ASP´s
Media-­‐
Inhouse
System
Agencies
houses
System-­‐
Integrators
E-­‐Commerce
SI´s
eZ Partner
Sales
Direct-­‐
+
providers
markeDng
Services
vendors
MarkeDng
/
PR
Business
Technologie
Consultancies
R&D
Business
Partner
CommuniDes

23. Sales methodology - eZ go to market model
The
Sales
Eco-­‐System
SaaS
–
hos2ng
territorries
OEM
Partners
System
System
System
Integrator
Integrator
Partners
Integrator
eZ
Centres
of
eZ
Partner
excellence
/
HQ
Sales
Customer
Customer
Customer
Customer
R&D
Partners
23

24. Commitment to Partner Channel Revenue

25. Adaptable – open - reliable
What you can expect from eZ Systems

26. Adaptable: eZ MarketBETA
We will open the eZ
The
Vision:
extension marketplace
Our
mul0folded
in February
partners
will
extend
eZ Publish will keep a
eZ
Publish
with
a
strong focus on
large
range
of
adaptable Web Content
Management
innova0ve
and
Partners will have exiting
relevant
Add-­‐ons
for
possibilities to generate
all
ver0cals
additional revenues

27. eZ is Open
Con2nuous
Comitment
investment
on
open
in
the
source
community
philosophy
Openess
Knowledge
One
sharing
codebase
in
all
eZ
core
edi2ons
We
listen
to
you
1/27/11
SLIDE 27

28. eZ is Reliable
Next
Chapter
Proper
and
future
Funding
proof
of
a
great
Story
Reliability
You
are
our
founda2on
Suppor2ng
the
en2re
implementa2on
life
cycle
reliable
technology
1/27/11 SLIDE 28

29. Thank you