Presentation to Brazilian TV Community in Rio - December 2010

2. 250 B2B members

3. 400 + Linkedin Group

4. 1000 articles, 300 videos, documents, events calendar, network and more...Est. May 2010 Appmarket.tv is an Open Source Journalism Project. We share our market intelligence for free. We foster dialogue and ideas. We are building a network of entrepreneurs/developers/venture capitalists with CE manufacturers, content creators and broadcasters globally to participate in shaping the future of television. London Event – Unconference, Networking, Dragon’s Den Panel for TV startups

5. 12/22/2010 Agencies we are working with… TV Innovation startups we represent Broadcasters & Content Creators we have worked with…

6. 12/22/2010 What is Connected TV and a One Screen Solution in Terms of TV Apps and Widgets? Dumbed-Down Web – Not Full Internet Access – only Apps What’s Connected? TVs, Bluray Players, and Game Consoles

7. 12/22/2010 What is Connected TV and a One Screen Solution in Terms of TV Apps and Widgets? Full Web Integration – Browser and App based TV Currently blocked by NBCU, CBS, VERIZON, ABC, HULU…

9. Ninety-five per cent of TV sales will be connected by 2015 The installed base of connected TVs is expected to reach 174 million in Western Europe by 2015, according to Futuresource.

10. One Billion TV Apps Downloaded by 2015: GigaOM Analyst Michael Wolf

11. TV Applications and Widgets Market Worth over €1 Billion Euro by 2013

12. Connected TV - A ‘Game Changer’ in the UK in 2011

13. 3DTV overshadowed by Connected TV - Global Connected TV Shipments Forecast to Reach 118 Million in 2014

14. Connected TV'S to reach 119 million in 2014 - Apps Transforming Consumer Electronics (CE) Market

15. Live TV in Decline - One-Third of US Adults Bailing to Web

16. Media Convergence Said To Boost Chinese Economy by $100 Billion Dollars

17. Bluray sales forecast for 2010 - 125 Million

18. Web-to-TV Video Content Revenue will grow by 750% to $17 billion by 2014

20. U.S. cable operators lost 741,000 basic video customers in Q3, 2010 , making it the single largest quarterly seen in 30 years.

22. Brands and broadcasters can now utilize game mechanics, social TV, reward users, create interactivity that engages to get their attention.

25. Almost Half of All British Using Social Media While Watching TV

26. Three Quarters of 18-24 Year-Olds Regularly Browse the Internet While Watching TV

27. TiVo Announces Two Screen Social TV App with iPad

30. Social TV: How Facebook, Twitter and Connected TV Will Transform the TV Market

31. BBC iPlayer enabling Social TV

32. Verizon reports: Social TV widgets are a smash hit

33. More Twitter Fuelled Social TV Coming to the Big Screen - Shh … Don't Tell Steve and Sh*t My Dad Says

34. Facebook and Twitter to Transform the TV Landscape

35. US TVGuide.com Expands Social TV Offerings - Social TV Leader Averages 10,000 TV Check-ins Per Day Since October Launch

36. MTV Networks Moves Towards Social Gaming – Transmedia Entertainment

39. Facebook in Brazil grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago.

40. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent.“Social media accounts for nearly 20 percent of Brazilians’ time spent online, making it one of the top online activities in the country,” said Alex Banks, comScore managing director for Brazil and vice president for Latin America. “As the ninth largest Internet market in the world and one of the fastest growing, Brazil offers global marketers large and growing opportunities to reach consumers, with the social networking market representing one of the most efficient ways of doing that.”

42. Brazilian sectors such as tourism and trade can build apps on educating and enticing the outside world on this wonderful country and all it has to offer.

43. Nationally, smaller producers – and larger alike – can find new distribution channels to reach niche audiences for Video on Demand (VOD). Larger Brazilian content distribution channels and players might find this disruptive, but smaller producers and creatives will call it democratization of the industry.

45. 12/22/2010 It might look something like this as a two screen solution for Social TV.

46. 12/22/2010 Video Demo – Cutting Edge European TV Four keys about Ex-Machina: 1. Understand Scale - did over a billion impressions and 300,000 concurrent users on Microsoft project 2. Understand Gaming Mechanics - their roots are in gaming. 3. They have built a backend for broadcasters - to control all the triggers on second screens - evolved from their work with Microsoft. 4. Android and Apple secondary devices supported - smart phones and tablets.

47. 12/22/2010 Link to Ex-Machina Video http://vimeo.com/16881308

49. Almost 95 per cent of Brazilian homes have at least one TV set.

50. Brazil has the third-highest television revenues in the world.

51. The number of cell phones in Brazil is already very close to surpassing the rate of one phone per person, according to recent data.