This brief presentation describes the process in which social media has allowed companies to sidestep traditional media to engage in direct conversations with their target consumers.

1. Changing Role of Communication

2. Old Ways of Communication
Traditional Media acts as the
middleman providing access
Wants to promote to company’s target
goods or services to consumers for a price Company’s Target
their target Consumers
consumers
Pays money to Pushes out an
Traditional Media advertising message
in order to gain to the company’s
access to their target target consumers in
consumers hopes of driving
sales

3. New Ways of Communication
Traditional Media gets
sidestepped in the new world
Wants to promote of communication.
goods or services to Company’s Target
their target Consumers
consumers
Through social media the company is now
empowered to enter into direct conversations
with their target audience offering contests, deals,
soliciting feedback, product reviews, building
brand loyalty, etc.

4. Jeff Mello
Founder, Evolution of Communication
p: 404-579-0911
email: jeffmello@evolutionofcommunication.com
web: http://evolutionofcommunication.com
facebook: http://www.facebook.com/evolutionofcommunication
twitter: http://twitter.com/EOC_jmello