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The importance of belief in b2b brands

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The importance of belief in b2b brands

  1. 1. We can do this the easy way or the hard way B2B Branding. Everywherebrand 2014
  2. 2. The key thing is to understand the difference between a customer and a believer. Everywherebrand 2014
  3. 3. A believer doesn’t go through the same tired channels/funnel as your typical prospect. Believers just ‘buy’­. Everywherebrand 2014
  4. 4. Who says a businessperson can’t believe in a business? Everywherebrand 2014
  5. 5. It’s part of the continuing consumerisation of B2B. Everywherebrand 2014
  6. 6. It’s all down to the importance of belief in B2B. Everywherebrand 2014
  7. 7. And belief is anything but rational. Everywherebrand 2014
  8. 8. We’ve all got older & wiser which has also allowed us to get even more emotional The ‘Elephant and rider’ presentation shows that it never was a rational as we imagined.* Everywherebrand 2014 * http://www.slideshare.net/everwherebrand/the-emotional-elephant-in-the-b2-b-room
  9. 9. The fact is it’s now even more emotional than we’d all care to admit. Please don’t get upset. Everywherebrand 2014
  10. 10. Everywherebrand 2014 In fact ‘they’ didn’t say it, Robert Byrne did. Look him up. They say: ‘The purpose of life is a life of purpose’ So, what’s the purpose of your business?
  11. 11. Everywherebrand 2014 Purpose, quite frankly, is ALL your business needs.
  12. 12. Everywherebrand 2014 If you know your purpose
  13. 13. Everywherebrand 2014 If you know your purpose you’re clear about your purpose
  14. 14. Everywherebrand 2014 If you know your purpose you’re clear about your purpose get people to understand your purpose
  15. 15. Then you’ll have believers Everywherebrand 2014 OK this is image has hardly any relevance but it made us smile.
  16. 16. And your business will make money from its purpose... rather than looking like it’s purpose is to make money. Everywherebrand 2014
  17. 17. For help/advice/a nice chat get in contact with info@everywherebrand.com Everywherebrand 2014

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