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Crayola Case Study

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CRAYOLA. A Brand Transformed Global Marketing and Advertising Counselors
The Business Problem Crayola had become a maker of cheap plastic toys. With no Crayola value proposition, cheap imports undersold it by a wide margin. Global Marketing and Advertising Counselors
The Key Insight Crayola doesn’t make toys. It creates products that help develop young minds. Crayola stimulates creativity with high quality, value-added products, associated with form, color, shape and design. Global Marketing and Advertising Counselors
Crayola Transformed Global Marketing and Advertising Counselors
Global Marketing and Advertising Counselors

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Crayola Case Study

  • 1. CRAYOLA. A Brand Transformed Global Marketing and Advertising Counselors
  • 2. The Business Problem Crayola had become a maker of cheap plastic toys. With no Crayola value proposition, cheap imports undersold it by a wide margin. Global Marketing and Advertising Counselors
  • 3. The Key Insight Crayola doesn’t make toys. It creates products that help develop young minds. Crayola stimulates creativity with high quality, value-added products, associated with form, color, shape and design. Global Marketing and Advertising Counselors
  • 4. Crayola Transformed Global Marketing and Advertising Counselors
  • 5. Global Marketing and Advertising Counselors