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GovDelivery Overview Simon Swan  - Web Marketing Manager
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
About the Met Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Met Office website content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
GovDelivery Performance © Crown copyright  Met Office
GovDelivery Performance © Crown copyright  Met Office
GovDelivery Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Overview of Web Objectives ,[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Advertising &  Sponsorship Partners © Crown copyright  Met Office
Online Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Events Calendar © Crown copyright  Met Office
Events Calendar © Crown copyright  Met Office
Events Calendar © Crown copyright  Met Office
Search Engine Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Weather Widgets © Crown copyright  Met Office
Video © Crown copyright  Met Office
Generic Reach Case Study –  Volcanic Ash ,[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Iceland Volcano –  keyword research © Crown copyright  Met Office
Google Placements Organic: No placement Advert © Crown copyright  Met Office
Met Office Page 1 Rank –   21/04/2010 Met Office ranking © Crown copyright  Met Office
GovDelivery Sign-ups –   Increased through “Severe  Weather Events” © Crown copyright  Met Office
Targeted Reach Case Study  –  Glastonbury Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Crown copyright  Met Office
Event Page –   Glastonbury Festival © Crown copyright  Met Office
Future Opportunities © Crown copyright  Met Office ,[object Object],[object Object],[object Object],[object Object]
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Simon Swan Presentation, Met Office

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  1. Combination of Targeted and Generic Reach Combination of Targeted and Generic Reach