Communicating in a Web 2.0 World
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Presentation for New York School PR Association Spring Conference, March 2010.
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Communicating in a Web 2.0 World
- 1. Communicating in a Web 2.0 World Evelyn McCormack New York School Public Relations Association March 8, 2010
- 2. This presentation is available online at www.slideshare.net/evelynmccormack
- 3. T he Great Dupont Circle Snowball Fight
- 4. Coverage of the Snowball Event...
- 5. The Flickr Site -- 3,000 photos uploaded
- 6. On YouTube: 60 videos uploaded
- 7. The Message? Social Media is here to stay.
- 10. Common Myths About Social Media 1. Social Media is for Teens and Tweens 2. Social Media will compromise our internet security 3. Social Media will jeopardize eRate funding 4. Social Media wastes time 5. Social Media is expensive
- 12. When your IT Department says it can't be done, show them this: --from http://www.whitehouse.gov
- 13. Facebook, Twitter, YouTube & Flickr Scary, Scary Places
- 14. White Plains City School District
- 15. NYC Schools
- 16. New York State School Boards
- 17. Hi Point Journeys : A High School Social Media Campaign
- 18. How to Make Facebook your District Newsroom 1 . Create a personal FB page, either your own or one based on someone/mascotn. If you choose a fictional name, it's important to create a real email account for confirmation. 2. Go to: f acebook.com/pages/create.php to create a Facebook fan page. 3. Design your fan page by uploading your District logo, filling in your Mission Statement, etc.
- 20. at this dropdown, choose Education Name of District here Your name or alias here
- 23. Promote, Promote and Promote Some More
- 24. Northfield Mount Hermon Schools
- 26. To Tweet or Not to Tweet Twitter in Public Education photo credit: chriswallace.com
- 28. Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
- 32. Yorktown Schools
- 38. NYSPRA
- 39. Higher Ed on Twitter Columbia University Law School Columbia Teachers College Harvard University Stanford Princeton MIT has more than 50 official Twitter feeds Georgetown University UCLA The Boston University Shuttle Boston College Barnard College ...and hundreds more
- 47. Schools on YouTube Northfield Mount Hermon School
- 49. The Hi Point YouTube Page
- 50. SUNY Plattsburgh
- 51. Dartmouth
- 52. Salem-Keizer (Ore.) Schools on Vimeo
- 53. Check out Youtube EDU for ideas/inspiration
- 56. The Hi Point Flickr Page
- 57. Yonkers Public Library Photostream
- 58. Northfield Mount Hermon Schools
- 59. NYSPRA Ning
- 63. This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Director of Public Information emccormack@swboces.org Facebook LinkedIn Twitter Blog : School Communications 2.0 Thank You!
- 64. Resources Additional Web 2.0 tools, links and more videos
- 66. Platforms Ning.com Free Wiki Platforms: pbworks pbworks campus edition www.wikispaces.com wikispace private label for K-12 educators www.wetpaint.com
- 67. Nings in Education 8,700 members
- 69. Classroom 2.0 30,000 members
- 72. Boston Public Schools Blog
- 73. Maggie Skau's blog in New Rochelle, NY
- 74. Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
- 75. Photos and slideshows: Photobucket How it looks on a website.
- 76. Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
- 77. A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
- 78. Wiki Platforms: Wetpaint Wikis Wikispaces Blog Platforms: Wordpress Blogger Edublogs Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitpic – Post photo links on Twitter Make Use Of's The Complete Guide to Twitter Twitter in Plain English
- 79. Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos) A to Z of Social Media Slideshare Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) 14 Technologies Educators Should Watch in 2010 Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
- 80. Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) 14 Technologies Educators Should Watch in 2010 Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
- 81. Wikis in Plain English--A How-to
- 82. The Internet has a Face -- Student video about YouTube vloggers
- 83. Who Are Your Students?
Hinweis der Redaktion
- Anybody know what Web 2.0 is? Ask about FB and Twitter.
- You can find my presentation on slideshare, an example of Web 2.0 technology. Remember that the links and videos embedded in this presentation will also be live for them to use on slideshare. Ask audience: What's Web. 20?
- I like to have a litle fun at the beginning of my presentations, just to break the ice, so to speak. Just want to give you an illustration of the popularity of Facebook. During the recent snowstorms that hit Washington, DC, Baltimore and Philadelphia pretty hard, Snowmageddon was coming to DC in early February 2010. Someone create this FB page Feb. 4th, when 30 signed up as friend. By nighttime, fans had grown to 1,000 and by Feb. 5, 5,000. snowball fight kicked off on February 6 at 2pm... FB page has 6,800 members now.
- Most major newspapers also showed up and coverage of the snowball fight was everywhere.
- Washingtonians of all ages trudged like pilgrims down the avenues pouring into Dupont Circle. They said they had heard about the event from friends, on Twitter, on Facebook, elsewhere. Many said they instantly decided to go -- and then got word out to 10 or 20 more friends.
- So the message is, no matter how much some of us try to ignore it, social media is definitely here to stay.
- The statistics are rather staggering. People keep saying Twitter use is down. Since when? Maybe it’s time to get on the Web 2.0 train before it leaves the station. 11:15
- Here are some myths about using social media, all generated by detractors or simply by people who don't understand how it works. While it's true that you shouldn't use social media simply because "it's cool," or because it's the latest trend, you should know what the myths are. The stats show that adults are the fasting growing group on social media. Internet security won't be compromised. Just filter instead of block these sites. Or unblock by specific URL. The eRate funding is a myth, spread by some IT people, unfortunately. Social media will only waste time if you allow it to. Develop some guidelines/terms of use for your staff and students. Most social media sites are free to set up and use.
- We'll be talking today about how you and your administrators can use these tools, and I will not be discussing tools for the classroom. But instead, these are tools to be used from the inside out. They are all collaborative tools, tools for personal and professional growth, and PR tools -- ways to spread the word about the value of your school district. Reaching parents, students, staff and the community at large. Teachers like to call a Personal learning Network. Lifelong learning.
- So let's talk about superintendents who don't want it, Tech people who say it can't be done. The best advice I can give you about superintendents is to show them best practices in this area. I'll show you a number of examples that you can bring back with you. For your skeptical IT people, you might want to show them this. This is from the White House website. A sidebar/box that lists all the ways, via social media, that you can follow what's going on. These pages are active and dynamic, changing every day. 11:20
- I'm being a bit facetious, but I like to call these three the "Big, Scary Places" where school districts dare not tread.
- Show the news story.
- Facebook. Not to be afraid! Here is the Facebook fan page of the NYC Department of Education. You'll notice that it's actually a fan page, rather than a FB personal page, where you might have friends that you converse with on a regular basis. You can see their news, comments, wall, photos, etc, and vice versa. On a fan page -- important distinction -- you create a page and others can become fans of the page. If you allow it, they can comment on your posts. But you won't see their pages or their photos or their news. It's more of a one-way street, to protect the page from being cluttered with other people's stuff and from anything that might reflect poorly on your district. Go to the NYC page.
- It's OK to use casual language. Note the first notice on this NYSSBA Facebook page: jammies inside out. That one notice got nine comments. You want to have a two-way conversation (as often as possible) when you're using social media.
- Found this effort by a career and tech school in Ohio by reading the blog of the district's PR person. In it, he said they were embarking on this experimental project with students. It's multi-pronged -- 10 students will be sharing their journeys in school this year at the Ohio Hi Point Career Center. They are using YouTube, Facebook, Twitter and more to chart their progress and to tell their personal stories. The participating students get their own digital cameras and flipcam video cameras to record throughout the year, and get to keep both if they comply with posting almost every day. As you'll see, it's all good.
- 1. You have to have your own FB page in order to do this. 2. Navigate to the link you see in blue. 3. Fill out as much of the information about your district as you can and upload your District logo. 4. Add content and set up any applications you plan to use -- polls, photos, videos, etc. 5. Click on "publish this page," which will be at the top of the page in bright red lettering. Don't forget to set parameters for the site, including who can comment, whose posts you can see,
- According to the Pew Center for Internet Research, 100,000 people over the age of 64 are using FaceBook. Another 310,00 people between the ages of 45 and 63 are actively using FaceBook. Again, Facebook's cred is improving and you'll see all of these organizations and individuals on FaceBook, including some of the country's top universities. Keep account closed. Accept members judiciously. Teachers in NC got in trouble, Harrison police officers. But that happens with or without the Web.
- Before we get into best practices among schools using these tools, I thought I should stress how important it is to promote the heck out of your social media sites, if you have any. Here, you can see that this private school in Memphis, Tenn., is promoting their sites. Complete with links. Ask your IT team to certainly unblock these specific sites once you create them, or at least unblock FB, Twitter and YouTube by district building, or unblock for staff but block for students. All of these things can be done.
- This is the NMH Book, a special page on the private school's website where all of their social media presence is aggregated. So you can see their Facebook update, with links. You can see their blog postings, with links. At bottom right, you can see their Twitter feed, with links. Center, their photos on their Flickr account. Under that, their YouTube feed of videos. All in one place and the home page at NMH promotes this. You can set up a page that accepts all these feeds seamlessly, or you can ask your website developer about this.
- Just one example of why you should create a Facebook page and stick with it. Other groups can grab your name and create their own page. Questions about Facebook, before we move on?
- Twitter is not a fad.
- Teachers are using Edmodo for making homework assignments. Can be secure and limited to the 20 students in your class.
- There's an immediacy to Twitter that you can't find anywhere else. Witness what happened on Jan. 15, 2009.
- Have Leo talk a bit about how often he updates, what lessons he's learned, etc.
- This is the Yonkers Twitter feed, and you can see how the District uses Twitter for announcements, links back to the website, etc. Most districts using Twitter will also wisely include links to other important websites and web news. For example, if you have legitimate news about H1N1 from a reputable site like flu.gov, you might want to post occasional updates on your Twitter page as well. Make it a vital & useful page for your readers. Yonkers has xxx followers.
- White Plains Twitter feed. Note that we have 24 followers. Better to be conservative about the number of feeds you follow. But districts are all over the map with this. It's just the more accounts you follow, the more of their updates will show up on your home page. Show difference between home page and profile page. PR people should also keep track of followers, just to make sure that they're all OK, not spammers or worse.
- Here's our Twitter page at SWBOCES. Explain how we use it.
- Talk about backgrounds here.
- So how are schools and districts using Twitter? As a communications and public relations tool. They post events, notices, swine flu information, etc. Go to Newport News
- Only 3 followers, people! @ sign is the "handle" being used by a Twitter member #nyspra is called a hashtag and that is simply a way of identifying the subject you're twitering about. Easier for other people to follow that conversation y its hashtag.
- Thousands and thousands of organizations and companied are now twittering, for PR reasons and customer szervices reasons. Look at the NASA Twitter. Remember that the tone on FB and Twitter is quite a bit more casual than the tone might be on your D website. Think of it as a CONVERSATION and remember that the conversation is -- or should be -- two way.
- Here is an example of retweeting. The Westchester Children's Association here retweeted news from the SWBOCES Twitter page, with the link to our story.
- Tweetbeep is just one of many tools that have cropped up recently and are designed to make twittering a bit easier. If Twitter is a PR tool and folks get their news partly from Twitter, then this makes sense. Tweetbeep allows you to get email alerts about any topic you choose. A great way to keep apprised of conversations taking place about your school. Twitter search allows you to search for conversations and news by search term. Show this.
- Sign in: wplainsschools bigmac51 Can set up settings: alerts when people comment, become your friend, etc. But you can't make the channel private. You CAN control the channel.
- Show one of the videos on this site -- vid about social media. Although they've only posted three videos so far, San Francisco did something I'd like to show you. They were able to embed a video from one of their local TV news stations right onto their YouTube page -- it was a story about teacher training. I'm also seeing individual videos by school districts, but they haven't created a channel, which is an easy thing to do. It's simply a place to store all your videos and a channel is easier for viewers to find. Can skip this for time.
- On to YouTube. This is Dartmouth College's YouTube page. Keep in mind that YouTubein March launched a special channel, youtube edu, that organizes videos posted by higher ed. U Minnesota has nmore than 200 classroom lectures here, and Stanford University has posted 500 videos on their site. Youtube EDU also went international this month, adding 45 international colleges and universites to the lineup. Dartmouth has posted 271 videos and has 900 subscribers.
- Vimeo is cleaner, and not so many nutty videos uploaded there. The con is that not as many people will see your videos. Both YouTube and Vimeo offer you embed codes so you can also post the videos on your website. YouTube has a 10-minute length restriction. Vimeo has a size restriction per month of 500 mb. You can upgrade to Vimeo pro for $60 a year. You get 5GB limit on uploads. 1,000 MB = 1 GB 4GB = one two hour movie download on your computer.
- When it comes to social media like YouTube, it's important to develop a terms of use policy for students and staff. Guidelines on the proper use of Web 2.0 applications and websites. This would require a whole separate presentation, though.
- 2 alternative to youtube: teachertube, which is gated and usually not blocked by districts zamzar, which allows teachers to download videos form youtube and use them in the classroom from their hard drive. Free up to 100 MB Vimeo Teachers look for ways to work around the firewall.
- Before we talk about social media guidelines, I just wanted to point you to the NYSPRA Ning. Nings and wikis are simply online places where you can share information, links, PDFs and best practices. But they only work if people go there. Remember that 95% of viruses come from email attachments. This is out in the Internet cloud -- no viruses. If you join, set it up so that you get emails whenever the site is updated. In addition, even if your district blocks Nings, Elyse has set this up and named it with a customized url to avoid that problem. No mention of Ning.
- Don't want to go into a lot of detail about social media guidelines because we haven't done this yet at BOCES. However, it's clear that a new set of guidelines governing use of social media should be adopted, or an update to your exisiting Acceptable Use Polices. Some people refer to that as AUP 2.0. I can, however, give you links to great places to begin researching how to write guidelines. Certainly, everyone needs to address mounting concerns around teachers and students beings friends online and what, if any, consequences there will be for individuals who violate your policies. The wiki was created by some teachers and includes social media guideline templates, templates for permission forms, etc.
- In closing, I'd like to pass along this brief list of golden rules for social media, which I've borrowed the Salem Keizer Oregon School.
- There are another 14 slides beyond this one that contain resources, links, more Web 2.0 tools and videos. Feel free to visit my slideshare site and scroll through. In addition, I am always happy to take your phone calls or emails with questions about any of the topics we've discussed today.
- Nings and wikis are a popular way to network with other educators, car dealers, writers, public relations people, Elvis lovers, etc. You get my drift. They allow you to discuss issues, make friends, share best practices, etc. Free to set up your own. Some are closed -- you have to ask to be invited. Simple process. Some are completely open. Most Nings and Wikis have great gadgets attached to them. You can post articles, links, photos, video and If you have a blog, you can "cross-post" it to a Ning site.
- Ex: my family reunion wiki.
- Nings in Education is a popular site meant specifically for educators, and I've noticed that a number of tech-savvy superintendents are on this site. Nings are a great way of sharing and learning from people in the same jobs as you. 11:30
- Teachers and administrators who share information about teaching and learning in a Web 2.0 environment. Very popular. Share and steal ideas, discuss common issues, etc. They also partner with PBS to present frequent, free webinars aimed at teaching with technology.
- There are a number of free blog platforms, including the gated platform, classblogmeister. Teachers and students often use this tool. But for public blogs, you might be better off using one of the following three platforms. Paid eNewsletter services include Constant Contact and iContact. The advantages to using these services is that you don't have to worry about doing an email blast yourself. Instead, these services store your email database (employees, parents, etc.) on their server and provide you with templates. You push one button and they do the rest for you.
- This blog is written and maintained by the district's communications officer and uses the Blogger platform.
- Some supts have told me that they don't want to do a blog because they fear that comments will create a back and forth, get ugly and nasty. You can turn comments off in almost all the blogging platforms out there, and you can moderate comments before publishing them. Many supts get around this simply by publishing their email address and recommending that readers send their comment via email. That provides you with a way to moderate comments in advance.
- Photobucket allows you to upload photos and create a slide show. Here’s how one of those slide shows looks on our website, along with a news item.
- show the grandview library blog.
- Does anyone know what Web 2.0 is? If not, this video can explain it better than I can. Characteristics of Web 2.0: collaboration, user-generated content, free content, the wisdom of crowds.