How are retailers responding to fairtrade?
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The document discusses whether fair trade contributes to sustainable development. It provides facts and figures on the fair trade market, which is growing rapidly. It outlines how major retailers are responding by increasing their fair trade product offerings and in some cases converting entire categories to fair trade. It also discusses future challenges and opportunities for fair trade, such as competition from local and organic products.
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How are retailers responding to fairtrade?
- 1. Brussels Development Briefing Does Fair Trade contribute to sustainable development? 16 April 2008 How are retailers responding to fairtrade? Prepared by Natalie Berg, Grocery Research Manager Planet Retail Ltd | April 2008 part of emap communications
- 4. Fairtrade sales by consumer market Source: FLO 42 1,609.0 1,132.4 Total 63 1.9 0.03 Spain 191 7.2 2.5 Australia/New Zealand 45 499.0 344.1 USA 48 409.5 276.8 UK 1 135.3 133.8 Switzerland 73 16.0 9.3 Sweden 28 8.6 6.7 Norway 12 41.0 36.5 Netherlands 23 2.8 2.3 Luxembourg 23 4.1 3.4 Japan 23 34.5 28.0 Italy 77 11.6 6.6 Ireland 55 110.0 70.9 Germany 47 160.0 109.1 France 73 22.5 13.0 Finland 54 21.5 14.0 Denmark 54 53.8 34.8 Canada 86 28.0 15.0 Belgium 63 41.7 25.6 Austria Increase (%) 2006 (EUR mn) 2005 (EUR mn) Country
- 7. Top 10 European grocery retailers going green with private label Sainsbury Active Naturals So Organic, Organic You, Active Naturals, Whole Foods UK Entr’Aide Marque Repère Marque Repère France - - Bio Wertkost Germany - Bio/Prima Bio Germany Auchan Auchan Auchan Bio France - - Rewe Bio, Naturgut Germany Fairglobe - Bioness Germany - - Grünes Land Germany Fresh & Easy Tesco Naturally Tesco Organic, bnatural, Fresh & Easy Organic, Whole Foods UK Carrefour Solidaire Carrefour Eco Planète Carrefour Bio France Fairtrade PL Eco-friendly PL Organic/Natural PL Home Market
- 8. Fairtrade sales at Sainsbury’s boosted by category conversions Source: Sainsbury’s / Planet Retail estimates 164% 41.2 58.5 77.7 204.6 277.3 0 50 100 150 200 250 300 2004 2005 2006 2007 2008 Sales (EUR Mn)
- 15. Fairtrade - not just for supermarkets
- 19. How does fairtrade compare to other ‘green’ products? Organic Fairtrade Local Eco-friendly Perceived consumer benefit HEALTH ENVIRONMENTAL SOCIAL X X X X X X X X X X
- 21. A threat to air freighted foods?
- 22. Managing air freight labels in fairtrade categories versus Casino, France M&S, UK
- 26. Contact details Natalie Berg Grocery Research Manager Planet Retail Ltd T: +44 (0)207 728 5000 F: +44 (0)207 728 4999 [email_address] United Kingdom: Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom T: +44 (0)207 728 5000 F: +44 (0)207 728 4999 Germany: Dreieichstrasse 59, D-60594 Frankfurt am Main, Germany T: +49 (0) 69 96 21 75-0 F: +49 (0) 69 96 21 75-40 Japan : Minami-Magome 5-42-3-508, Ohta-ku, Tokyo 143-0025, Japan T: +81 (0) 3 3775 4158 F: +81 (0) 3 3775 4162
- 27. www.planetretail.net part of emap communications