Updated version of previous slideshow on virtual worlds and second life

1. Fad or Future - What Do Virtual Worlds Have to Offer? Dr. Robin Teigland Stockholm School of Economics [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland Second Life & Virtual Worlds March 2008

3. A world of rapidly growing knowledge …. > A person’s lifetime 18th century One week 2007 Fischbowl 2007

4. …that becomes quickly outdated …. 50% knowledge relevant 50% knowledge outdated First year of technical-based education Third year of education Fischbowl 2007

5. ..making it more difficult to keep up Growth Time Output of information and knowledge Human absorptive capacity Junks 1989

6. Increasing pace of change! Spread of Technology (Penetration rates years after introduction, Year I =Year Invented)

8. Numerous networking possibilities!

9. The number of virtual worlds is growing

11. The number of unique users in Second Life has increased exponentially within one year SL, September 3, 2007

12. US avatars spend the most hours in world SL, September 3, 2007 Total number of hours in world Sweden is #17

13. Who’s in world in Second Life? Number of active avatars SL, September 3, 2007 Sweden is #17

14. 25-34 year olds spend most time in world SL, September 3, 2007 Total number of hours in world ~40% Female

19. “ We think it has potential as a way of doing business. We’re just experimenting with it ourselves but we see massive potential in the human interaction you can bring. It’s a big browsing environment in many ways.” - IBM Director

21. Springtime Training with avatars from Shanghai, Beijing, Stockholm, and Gotland Internal communications

22. In-house training and education IFL at SSE and Duke Corporate Education Co-developing and running virtual team building exercise

23. Recruiting Job Fairs

24. Improving skills Learning to sail with the Starboards Yacht Club

25. Conducting experiments Creating a communication strategy for Skatteverket

26. Co-creating solutions Philips Design Group

28. ..to develop new products The Innovision Competition by Electrolux

29. ..and create tomorrow’s solutions Building the house of the future in an HSB competition

30. Collaborating and co-creating Museum with “open source” art

31. Experiencing the “impossible” UC Davis Medical Center has simulated schizofrenia

32. But Return on Investment is limited We have a long-term approach to costs and RoI. We have qualitative goals, to expand and develop our presence. - BMW We have no targets for RoI. -ABN Amro There needs to be some RoI eventually, but this is a long-term project and we are just looking at the potential . - Vodafone Financial Times , May 2007

35. Critical mass is restricted due to technology * Municipality (kommun) wikipedia.org 1,391 138 195,250 Richmond, VA 1,479 0.06 98 Online, Mon, Jan 28 9:45 pm (GMT+1) The Pharm Techno Dance Club #1 popular site 10,316 786 8,143,000 New York 24,759 87 2,153,600 Paris 1,083 450 489,760 Gothenburg* 4,164 188 782,890 Stockholm* Density (people per km 2) Land area (km 2) Population Location

36. Is there critical mass on Second Life? * Municipality (kommun) wikipedia.org 43 988 42,060 Motala* 68 805 54,920 Online, Mon, Jan 28 9:45 pm (GMT+1) Second Life 177 41,284 7,252,330 Switzerland Density (people per km 2) Land area (km 2) Population Location

37. And is anyone making money? What are these individuals selling? Real estate & land rentals Simulation & training environments, games Clothing, accessories, skins, animations Art, design, furniture SL, Jan 29, 2008 Total of 482 >$5000 $2000-5000

38. Recent regulatory developments in Second Life Second Life’s largest bank closes its doors

39. What is happening in other virtual worlds?

45. So, what about the future of virtual worlds?

46. What can we do that we “ cannot” do in real life?

47. Creating immersive experiences.. Inside van Gogh’s Starry Night

48. …to reduce virtual distance A recreation of the Sistine Chapel

50. Developing training & educational programs Play2train

51. Increasing effectiveness in traditional industries “ Soon all fashion designers will be originating their designs and managing the production in virtual worlds ….Why such a dramatic change? Economics, pure and simple .” Shenlei Winkler, Director Fashion Research Institute

52. Revolutionizing professions

54. Resolving conflicts

59. What should you do in virtual worlds? Experiment, “play”, and learn Stay on the look-out Consider creating independent operations Don’t forget other emerging media

61. Develop an open innovation attitude Not all the smart people work for us. We need to work with smart people inside and outside the company. The smart people in our field work for us. If you create the most and the best ideas in the industry, you will win. If you make the best use of internal and external ideas, you will win. Closed attitude Open attitude Chesborough 2003

62. Leverage the wisdom of crowds Closed Expensive Complex Accurate Open Inexpensive Simple Close enough Surowiecki 2004, Hinton 2007

63. The opportunities are endless……. http://static.flickr.com/47/110109290_2189217cee.jpg

64. Gartner Group, April 2007 By the end of 2011, 80% of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life.

66. Tomorrow’s workforce is…

68. “ I think there’s a world market for maybe five computers.” Thomas Watson, Chairman of IBM, 1943 “ There is no reason anyone would want a computer in their home.” Ken Olson, President, Chairman and Founder of Digital Equipment Corporation, 1977 “ Heavier-than-air flying machines are impossible.” Lord Kelvin, President, Royal Society, 1895

69. We digitized audio and video, why can’t we just digitize, you know, Earth” Philip Rosedale, CEO Linden Lab

70. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland