Documento prueba

1. IT’S TIME TO!
TRANSF RM!
YOUR MARKETING.

2. trans·for·ma·tion
-noun"
"
A change or alteration, "
especially a radical one."
2! SOURCE: WORLD ENGLISH DICTIONARY!

3. “ …the Internet has turned what used
to be a controlled, one-way
message into "
a real-time dialogue
with millions. !
DANIELLE SACKS!
THE FUTURE OF ADVERTISING!
FAST COMPANY, NOVEMBER 17, 2010!
3!

4. The average US Internet user"
2,750!
views"
web pages per month.
7! SOURCE: THE NIELSEN COMPANY, JANUARY 2011

5. 1/3
of US consumers spend "
three or more hours !
online every day.!
8! SOURCE: THE MEDIA AUDIT, OCTOBER 2010

6. Your customers are relying more & more on
social. 9 out of 10!
9 out of 10 Internet users visited "
a social networking site each month in 2010.!
10! SOURCE: COMSCORE, FEBRUARY 2011

7. 64% "
of Facebook "
users have "
become “fans” "
of at least "
one company.!
16! SOURCE: EXACTTARGET, 2011

8. This is your new business card.!
30!

9. This " OUTBOUND!
is "
your "
new "
marketing "
mix.!
INBOUND!
31!

10. More than 1/3 of US companies "
use blogs for marketing purposes.!
42! SOURCE: UM, OCTOBER 2010

11. 67% o
f B2C
and 4
have 1% o comp
acqu f B2B c anies
ired ompa "
throu a custo nies!
gh Fa mer
cebo "
ok.!
45! SOURCE: HUBSPOT, 2011